RPSC is an Olomouc-based company that offers various marketing and consulting services, specializing in modern digital marketing strategies and solutions for branding, website design, and content creation. They have successfully implemented projects for diverse clients, including educational institutions and companies, utilizing video content, social media advertising, and modern PR strategies to improve visibility and engagement. The document outlines several case studies, demonstrating RPSC's expertise in addressing client needs and enhancing communication through innovative tools and approaches.

1. Who we are and what we do.

2. Do you want to join innovative companies and utilize digital marketing tools?
Lack of employees?
Outdated website?
Do you want to be more visible?
Do you need to update your brand identity?
We know how to do it!
Are you organizing an event but do not have hostesses?

3. Website
 38% of the Internet users leave
a website if its design is
unattractive. (Adobe)
 Nearly 50% of users abandon
website when the mobile
version does not work right.
(Adobe)
 It takes a visitor only 0,2 seconds
to evaluate your website.
(SonicSEO)
 40% of the Internet users leave
sites that take over 3 seconds to
load. (SonicSEO)
Complex website and e-shop management

4. Case Study: SOŠ Litovel
On the occasion of opening two new courses, we have worked
with this school on their promotion - a modern website with a
large amount of information included. For easier orientation of all
target groups (appplicants, students, parents), we have also
implemented a chatbot on the website.

5. Case Study: Velkorakovský minipivovar s. r. o.
Our client needed an e-shop. For this purpose, however, he had a completely
unsatisfactory website, so we have agreed to create a new one – a modern one,
compatible for further development in the future and also easily editable directly
by the client.

6. b
 Visitors spend on a website nearly 3x
more time if there is a video. (Wistia)
 85% of respondents said they
enjoy video content the most.
(HubSpot)
Videos Win
 Internet users spend almost 8
hours a week watching short
videos. (Oberlo)
 If there is a text and a video on the
same webpage, 72% of the visitors
would rather watch the video.
(HubSpot)
Filming, editing, postproduction, video-graphics processing, livestream, …

7. Case Study:
Online Scholaris Olomouc
Secondary school principals and
founders have questioned how to
promote schools and their courses
to new applicants during the Covid-
19 pandemic.
Together, we have implemented
“Online Scholaris“ which consists of
short videos from all schools
according to a single scenario. A
sample video to watch:
https://www.youtube.com/watch?v=
7mjHhhOX63c&t=20s

8. Case Study: Moravian-Silesian Investment and Development
Production of marketing content from the environment of innovative
companies in MSR and macroeconomic units of selected industries
addressed in the project Smart Accelerator of RIS3 Strategy.
Video and photo production, copywriting, content and graphic production of
Facebook and Twitter posts.
___________________________________________________________________
More than 150 videos were made in companies, such as Dopravní Podnik Ostrava,
Kofola, Tatra Trucks, BeWooden, Brano, K2, Lanex, Energy Research Centre. The
governor of Moravian-Silesian Region joined as well.

9. Case Study: HR Campaign Kvados
Our client was struggling with a shortage of employees for a
long time. One part of the recruitment campaign was a
creation of an action video showing the benefits of working for
Kvados.

10.  More than 1 trillion searches
are made per year.
 Your ad has only 3 seconds to
capture people‘s attention.
Online Marketing
is a Must
 Facebook advertising makes it
possible to reach up to 5.4 million
adults in the Czech Republic.
 42% of people around the world use
social media. It equals 3.2 billion
users. (Emarsys)
 54% of users use social media
to search for a specific
product. (GlobalWebIndex)
Social media advertising, SEO, PPC, …

11. Case Study:
Photographer Lukáš Navara
Lukáš Navara is a famous
photographer. In addition to advertising,
fashion, family photography, he
specialises mainly in weddings. On this
occasion, he had a new website
www.lukasnavara.cz created and our
team provided needed texts.
We have also created Facebook
campaigns (graphics, copywriting,
analytics).

12. Case Study: Porsche Olomouc
Long-term cooperation with Porsche Olomouc. Our task is Facebook
campaign management (graphics, copywriting, analytics).

13. PR and the “Traditional”
Marketing
 Effective public communication is
essential for any company as it
influences clients from the first
moment they see the company logo.
PR plan creation, image building, corporate identity, campaign, …
 “Stopping advertising to save money
is like stopping your watch to save
time.”
(Henry Ford)
 77% of companies have a content
strategy. (SEMrush)
 We all are digitally connected. Proper
PR will take care of your target group
finding you at the right moment.

14. Case Study: Progress OK s. r. o.
The company is a major exporter within the EU and
due to the international cooperations, we have
recommended the executives to modernize their logo
and corporate identity while maintaining the
communication style because of their existing foreigh
clients.
With its structure, the font evokes the strong
construction of the buildings in which the company
participates. The letter “P” is modified to resemble
cranes. The letter “G” is then modified so that its loop
resembles a crane hook.

15. Case Study:
Moravské divadlo Olomouc
Our task was to create a design of a MDO
subscription for 2021.
We chose to play with layering the names of the
actors/theatre performances.

16. Case Study:
Olomouc University Hospital
The Blood Transfusion Department
Olomouc University Hospital has been struggling with a
shortage of blood donors for a long time. Our task was to
create a campaign to promote and spread education,
especially among young people.
The aim was to dispel myths and motivate high school
students to come and help. The outlook for the future was
that several first-time donors would become regular
donors. Our campaign motivated the entire graduation
years to get involved and the main reward was a free
graduation party.

17. Our Projects
… and more

18. We are an Olomouc company called RPSC ideas found in 2009. We provide our clients with
consulting and production services as well as services in the field of subsidies, analyses, strategic
plans and more. We also deal with the artificial intelligence and chatbots.
Our creative department takes every task as an exciting challenge. We help companies create
original, clearly recognizable brands and identities. Modern and effective communication is guaranteed
by the artificial intelligence that saves time and costs. Easier communication is not the only
specialisation of us. We have experience in many areas of marketing. We also organize corporate
events and conferences. Let us do the work for you.
Who are we?
Copywriting, graphics, hostessing, event management, communication strategy, analyses,
surveys, photo and video services, media communication training, website, offline/digital
marketing, …

19. Mgr. Roman Štěpánek
CEO
e-mail: stepanek@rpsc.cz
website: www.rpsc.cz
phone number: +420 724 105 527
We are here for you to discuss the right solutions – in person or online
Do not hesitate to reach out:
Ing. Klára Edlová
Creative Director
e-mail: info@rpsc.cz
website: www.rpsc.cz
phone number: +420 734 201 802