We are a company called RPSC ideas located in Olomouc, found in 2009. We provide our clients with consulting and production services as well as services in the field of subsidies, analyses, strategic plans and more.
Recent Marketing Graduate with a career focus on working in the creative side. Experienced in developing promotions,
designing advertisement campaigns and implementing marketing strategies. Understand the effective use of social media and its analytics. Creative, dedicated, motivated and a strong team player.
VIT is proud to announce for students to enrol and Explore the world of Australian Short Courses with Programming, Professional IT Certificates and Multimedia. https://vit.edu.au/short-courses/
Recent Marketing Graduate with a career focus on working in the creative side. Experienced in developing promotions,
designing advertisement campaigns and implementing marketing strategies. Understand the effective use of social media and its analytics. Creative, dedicated, motivated and a strong team player.
VIT is proud to announce for students to enrol and Explore the world of Australian Short Courses with Programming, Professional IT Certificates and Multimedia. https://vit.edu.au/short-courses/
Simple and clear presentation about Digital Boutique agency and our servicesEkaterina Gould
some clients do not have time to read books in PowerPoint and look at pictures. For clients who love short and clear information we did our presentation. Enjoy and join us !
Studiolabs is a digital studio, we provide on-demand application development for companies that don't have a CTO or developers team. With our decentralized organisation, we provide to companies the skills to build their digital future.
Please enjoy the short presentation of the Digital Agency E-act, from Sofia, Bulgaria. Here, you can find information about our company, our services and illustrations of finished and on-going projects.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on Chinese social media. Their services and specialties are highlighted to help businesses choose a suitable agency for their needs. These Chinese social media agencies are listed in alphabetical order.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Simple and clear presentation about Digital Boutique agency and our servicesEkaterina Gould
some clients do not have time to read books in PowerPoint and look at pictures. For clients who love short and clear information we did our presentation. Enjoy and join us !
Studiolabs is a digital studio, we provide on-demand application development for companies that don't have a CTO or developers team. With our decentralized organisation, we provide to companies the skills to build their digital future.
Please enjoy the short presentation of the Digital Agency E-act, from Sofia, Bulgaria. Here, you can find information about our company, our services and illustrations of finished and on-going projects.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on Chinese social media. Their services and specialties are highlighted to help businesses choose a suitable agency for their needs. These Chinese social media agencies are listed in alphabetical order.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. Do you want to join innovative companies and utilize digital marketing tools?
Lack of employees?
Outdated website?
Do you want to be more visible?
Do you need to update your brand identity?
We know how to do it!
Are you organizing an event but do not have hostesses?
3. Website
38% of the Internet users leave
a website if its design is
unattractive. (Adobe)
Nearly 50% of users abandon
website when the mobile
version does not work right.
(Adobe)
It takes a visitor only 0,2 seconds
to evaluate your website.
(SonicSEO)
40% of the Internet users leave
sites that take over 3 seconds to
load. (SonicSEO)
Complex website and e-shop management
4. Case Study: SOŠ Litovel
On the occasion of opening two new courses, we have worked
with this school on their promotion - a modern website with a
large amount of information included. For easier orientation of all
target groups (appplicants, students, parents), we have also
implemented a chatbot on the website.
5. Case Study: Velkorakovský minipivovar s. r. o.
Our client needed an e-shop. For this purpose, however, he had a completely
unsatisfactory website, so we have agreed to create a new one – a modern one,
compatible for further development in the future and also easily editable directly
by the client.
6. b
Visitors spend on a website nearly 3x
more time if there is a video. (Wistia)
85% of respondents said they
enjoy video content the most.
(HubSpot)
Videos Win
Internet users spend almost 8
hours a week watching short
videos. (Oberlo)
If there is a text and a video on the
same webpage, 72% of the visitors
would rather watch the video.
(HubSpot)
Filming, editing, postproduction, video-graphics processing, livestream, …
7. Case Study:
Online Scholaris Olomouc
Secondary school principals and
founders have questioned how to
promote schools and their courses
to new applicants during the Covid-
19 pandemic.
Together, we have implemented
“Online Scholaris“ which consists of
short videos from all schools
according to a single scenario. A
sample video to watch:
https://www.youtube.com/watch?v=
7mjHhhOX63c&t=20s
8. Case Study: Moravian-Silesian Investment and Development
Production of marketing content from the environment of innovative
companies in MSR and macroeconomic units of selected industries
addressed in the project Smart Accelerator of RIS3 Strategy.
Video and photo production, copywriting, content and graphic production of
Facebook and Twitter posts.
___________________________________________________________________
More than 150 videos were made in companies, such as Dopravní Podnik Ostrava,
Kofola, Tatra Trucks, BeWooden, Brano, K2, Lanex, Energy Research Centre. The
governor of Moravian-Silesian Region joined as well.
9. Case Study: HR Campaign Kvados
Our client was struggling with a shortage of employees for a
long time. One part of the recruitment campaign was a
creation of an action video showing the benefits of working for
Kvados.
10. More than 1 trillion searches
are made per year.
Your ad has only 3 seconds to
capture people‘s attention.
Online Marketing
is a Must
Facebook advertising makes it
possible to reach up to 5.4 million
adults in the Czech Republic.
42% of people around the world use
social media. It equals 3.2 billion
users. (Emarsys)
54% of users use social media
to search for a specific
product. (GlobalWebIndex)
Social media advertising, SEO, PPC, …
11. Case Study:
Photographer Lukáš Navara
Lukáš Navara is a famous
photographer. In addition to advertising,
fashion, family photography, he
specialises mainly in weddings. On this
occasion, he had a new website
www.lukasnavara.cz created and our
team provided needed texts.
We have also created Facebook
campaigns (graphics, copywriting,
analytics).
12. Case Study: Porsche Olomouc
Long-term cooperation with Porsche Olomouc. Our task is Facebook
campaign management (graphics, copywriting, analytics).
13. PR and the “Traditional”
Marketing
Effective public communication is
essential for any company as it
influences clients from the first
moment they see the company logo.
PR plan creation, image building, corporate identity, campaign, …
“Stopping advertising to save money
is like stopping your watch to save
time.”
(Henry Ford)
77% of companies have a content
strategy. (SEMrush)
We all are digitally connected. Proper
PR will take care of your target group
finding you at the right moment.
14. Case Study: Progress OK s. r. o.
The company is a major exporter within the EU and
due to the international cooperations, we have
recommended the executives to modernize their logo
and corporate identity while maintaining the
communication style because of their existing foreigh
clients.
With its structure, the font evokes the strong
construction of the buildings in which the company
participates. The letter “P” is modified to resemble
cranes. The letter “G” is then modified so that its loop
resembles a crane hook.
15. Case Study:
Moravské divadlo Olomouc
Our task was to create a design of a MDO
subscription for 2021.
We chose to play with layering the names of the
actors/theatre performances.
16. Case Study:
Olomouc University Hospital
The Blood Transfusion Department
Olomouc University Hospital has been struggling with a
shortage of blood donors for a long time. Our task was to
create a campaign to promote and spread education,
especially among young people.
The aim was to dispel myths and motivate high school
students to come and help. The outlook for the future was
that several first-time donors would become regular
donors. Our campaign motivated the entire graduation
years to get involved and the main reward was a free
graduation party.
18. We are an Olomouc company called RPSC ideas found in 2009. We provide our clients with
consulting and production services as well as services in the field of subsidies, analyses, strategic
plans and more. We also deal with the artificial intelligence and chatbots.
Our creative department takes every task as an exciting challenge. We help companies create
original, clearly recognizable brands and identities. Modern and effective communication is guaranteed
by the artificial intelligence that saves time and costs. Easier communication is not the only
specialisation of us. We have experience in many areas of marketing. We also organize corporate
events and conferences. Let us do the work for you.
Who are we?
Copywriting, graphics, hostessing, event management, communication strategy, analyses,
surveys, photo and video services, media communication training, website, offline/digital
marketing, …
19. Mgr. Roman Štěpánek
CEO
e-mail: stepanek@rpsc.cz
website: www.rpsc.cz
phone number: +420 724 105 527
We are here for you to discuss the right solutions – in person or online
Do not hesitate to reach out:
Ing. Klára Edlová
Creative Director
e-mail: info@rpsc.cz
website: www.rpsc.cz
phone number: +420 734 201 802