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OFFICIAL
Pitch
deck12324
Mirjam
Nilsson
OFFICIAL
About us
At Contoso, we’re disrupting the online retail landscape
by finding new ways to engage with customers from
across the globe. By closing the loop between the
customer and online retail stores, we help businesses
grow and nurture a consumer-first mindset. More
required
Pitch deck 2
OFFICIAL
Problem
Market gap
Online shopping continues to be consumer driven, but we're
seeing a lapse of availability in the market for small business
online shopping experience
Customers
69% of American customers now shop online for now
Financials
The average American spends an average of $1,804 per
order
Costs
Loss of sales from not offering more customizable apps and
websites for the small business owner
Pitch deck 3
OFFICIAL
Solution
Close the gap
Our product makes online
shopping more available
to small business owners,
and no other product on
the market offers the
same benefits
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for
adding products to third-
party retail websites
Easy to use
A simple product that
gives customers
the information they need
to order online and ship to
their location
Pitch deck 4
OFFICIAL
Product overview
Unique
Only product specifically dedicated
to the small retail businesses
market
First to market
First beautifully designed product
that's both stylish and functional
Tested
Conducted testing with young
entrepreneurs in the area
Authentic
Designed with the help and input of
online retail experts in the field
Pitch deck 5
OFFICIAL
Product benefits
1. Simple and efficient to use
2. Areas for community connections
3. Online store and market swap
Pitch deck 6
OFFICIAL
Company overview
OFFICIAL
Business model
Research
We based our research on
market trends and social
media trends
Abstract
We believe people need
better tools for online
shopping that cater to
small business owners
Design
Minimalist design and
easy to use
Pitch deck 8
OFFICIAL
Market overview
$3B Opportunity to build
Fully inclusive market
Total addressable market
$2B Freedom to invent
Selectively inclusive market
Serviceable available market
$1B Few competitors
Specifically targeted market
Serviceable obtainable market
Pitch deck 9
OFFICIAL
Market comparison
$3
Billion
Opportunity to build
Addressable market
$2
Billion
Freedom to invent
Serviceable market
$1
Billion
Few competitors
Obtainable market
Pitch deck 10
OFFICIAL
Our competition
Contoso
Our product is priced below that of other online
marketplace companies
Simple and easy to use, compared to the complex
websites and apps of our competitors
Affordability is the main draw for our consumers to our
product
Competitors
Company A
Product is more expensive
Companies B & C
Product is expensive and inconvenient to use
Companies D & E
Product is affordable, but inconvenient to use
Pitch deck 11
OFFICIAL
Our competition
Convenient
Competitor A
Contoso Ltd.
Affordable Expensive
Competitor D
Competitor E
Competitor B
Competitor C
Inconvenient
Pitch deck 12
OFFICIAL
Growth strategy
How we’ll scale in the future
January February March April May June
Roll out product to local retail
stores in the region to help
establish the product
Release the product to the
general public and monitor
press and regional market
trends
July August September October November December
Gather feedback from the
retail community to expand
availability of the product
Pitch deck 13
OFFICIAL
Two-year action plan
Draft blueprints Gather feedback Deliver to client
20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Run focus groups Test design Launch design
Pitch deck 14
OFFICIAL
Financials
Year 1 Year 2 Year 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
Pitch deck 15
OFFICIAL
Meet the team
Takuma Hayashi​
President
Mirjam Nilsson​
Chief Executive Officer
Flora Berggren​
Chief Operations Officer
Rajesh Santoshi​
VP Marketing
Pitch deck 16
OFFICIAL
Meet the full team
Takuma Hayashi
President
Flora Berggren​
Chief Operations Officer
Graham Barnes
VP Product
Elizabeth Moore
Product Designer
Mirjam Nilsson​
Chief Executive Officer
Rajesh Santoshi​
VP Marketing
Rowan Murphy
SEO Strategist
Robin Kline
Content Developer
Pitch deck 17
OFFICIAL
At Contoso, we believe in giving 110%. By finding new ways to
engage with customers from across the globe, we’re disrupting
the online shopping landscape and fostering a consumer-
first mindset. We thrive because of our market knowledge and
a great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming how we
do business."
Pitch deck 18
Summary
OFFICIAL
Thank you
Mirjam
Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com

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RPD ppt for the 3time.pptx

  • 2. OFFICIAL About us At Contoso, we’re disrupting the online retail landscape by finding new ways to engage with customers from across the globe. By closing the loop between the customer and online retail stores, we help businesses grow and nurture a consumer-first mindset. More required Pitch deck 2
  • 3. OFFICIAL Problem Market gap Online shopping continues to be consumer driven, but we're seeing a lapse of availability in the market for small business online shopping experience Customers 69% of American customers now shop online for now Financials The average American spends an average of $1,804 per order Costs Loss of sales from not offering more customizable apps and websites for the small business owner Pitch deck 3
  • 4. OFFICIAL Solution Close the gap Our product makes online shopping more available to small business owners, and no other product on the market offers the same benefits Target audience Gen Z (18-25 years old) Cost savings Reduce expenses for adding products to third- party retail websites Easy to use A simple product that gives customers the information they need to order online and ship to their location Pitch deck 4
  • 5. OFFICIAL Product overview Unique Only product specifically dedicated to the small retail businesses market First to market First beautifully designed product that's both stylish and functional Tested Conducted testing with young entrepreneurs in the area Authentic Designed with the help and input of online retail experts in the field Pitch deck 5
  • 6. OFFICIAL Product benefits 1. Simple and efficient to use 2. Areas for community connections 3. Online store and market swap Pitch deck 6
  • 8. OFFICIAL Business model Research We based our research on market trends and social media trends Abstract We believe people need better tools for online shopping that cater to small business owners Design Minimalist design and easy to use Pitch deck 8
  • 9. OFFICIAL Market overview $3B Opportunity to build Fully inclusive market Total addressable market $2B Freedom to invent Selectively inclusive market Serviceable available market $1B Few competitors Specifically targeted market Serviceable obtainable market Pitch deck 9
  • 10. OFFICIAL Market comparison $3 Billion Opportunity to build Addressable market $2 Billion Freedom to invent Serviceable market $1 Billion Few competitors Obtainable market Pitch deck 10
  • 11. OFFICIAL Our competition Contoso Our product is priced below that of other online marketplace companies Simple and easy to use, compared to the complex websites and apps of our competitors Affordability is the main draw for our consumers to our product Competitors Company A Product is more expensive Companies B & C Product is expensive and inconvenient to use Companies D & E Product is affordable, but inconvenient to use Pitch deck 11
  • 12. OFFICIAL Our competition Convenient Competitor A Contoso Ltd. Affordable Expensive Competitor D Competitor E Competitor B Competitor C Inconvenient Pitch deck 12
  • 13. OFFICIAL Growth strategy How we’ll scale in the future January February March April May June Roll out product to local retail stores in the region to help establish the product Release the product to the general public and monitor press and regional market trends July August September October November December Gather feedback from the retail community to expand availability of the product Pitch deck 13
  • 14. OFFICIAL Two-year action plan Draft blueprints Gather feedback Deliver to client 20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Run focus groups Test design Launch design Pitch deck 14
  • 15. OFFICIAL Financials Year 1 Year 2 Year 3 Income Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 Expenses Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% Total expenses 7,593,750 52,800,000 187,920,000 Pitch deck 15
  • 16. OFFICIAL Meet the team Takuma Hayashi​ President Mirjam Nilsson​ Chief Executive Officer Flora Berggren​ Chief Operations Officer Rajesh Santoshi​ VP Marketing Pitch deck 16
  • 17. OFFICIAL Meet the full team Takuma Hayashi President Flora Berggren​ Chief Operations Officer Graham Barnes VP Product Elizabeth Moore Product Designer Mirjam Nilsson​ Chief Executive Officer Rajesh Santoshi​ VP Marketing Rowan Murphy SEO Strategist Robin Kline Content Developer Pitch deck 17
  • 18. OFFICIAL At Contoso, we believe in giving 110%. By finding new ways to engage with customers from across the globe, we’re disrupting the online shopping landscape and fostering a consumer- first mindset. We thrive because of our market knowledge and a great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business." Pitch deck 18 Summary