This document summarizes and compares the competitive landscape, packages, and services offered by Zameen.com and Rightproperty.pk, two major online real estate platforms in Pakistan. Zameen has significantly more traffic, listings, and registered agents than Rightproperty. Zameen offers more premium listing and bundling options. Rightproperty offers competitive basic listing packages but lacks Zameen's additional services like outburst features, agency profiles, and leaderboard impressions. A SWOT analysis finds Zameen's strengths are personalized services and interactive website, while Rightproperty's weaknesses are poorer marketing, fewer users and listings, and lack of promotions compared to major competitors like Zameen and Lamudi.

2. Competitive Landscape
Zameen.com Rightproperty.pk
 Website traffic strength are
3.5 million per month.
 Registered estate agents
10,000
 Individual property listing
700,000
 Registered properties more
than 200,000
 Website traffic strength are
400-500 per week.
 Registered estate agents
401
 Individual property listing
1,332
 Total listing 28,000

3. Competitive Analysis Basic
Packages
Right Property Premium Listing
# Listing Images/Listing Video/Listing Price GST 16% Total P.L. Cost Expiry Validity
1 25 1 250 40 290 290 1 month 1 months
25 25 1 2000 320 2320 92.8 1 month 1 months
50 25 1 3800 608 4408 88.16 1 month 1 months
Highest rank on search and location browsing (No Minimum Contract)
Zameen Premium Listing
# Listing Images/Listing Video/Listing Price GST 16% Total P.L. Cost Expiry Validity
1 30-40 - 100 - - - 1 month 1 months
►P.L Cost= Per listing cost

4. Zameen Hot Listing vs RP Featured
Property Listing
Right Property Featured property Listing
# Listing Images/Listing Video/Listing Price GST 16% Total P.L. Cost Expiry Validity
5 50 3 3000 480 3480 696 1 month 6 months
20 50 3 6000 960 6960 348 1 month 6 months
50 50 3 10000 1600 11600 232 1 month 6 months
Highest rank on search and location browsing (No Minimum Contract)
Zameen Hot Listing
# Listing Images/Listing Video/Listing Price GST 16% Total P.L. Cost Expiry Validity
1 30-40 - 1000 - - - 1 month 1 month

5. Zameen Super Hot vs RP
Featured Property
Right Property Featured Companies
# Listing
Images/Lis
ting Video/Listing Price
GST
16% Total P.L. Cost Expiry Validity
25 50 3 10000 1600 11600 464 1 month 6 months
50 50 3 18000 2880 20880 417.6 1 month 6 months
100 50 3 30000 4800 34800 348 1 month 6 months
Highest rank on search and location browsing
Zameen Super Hot
# Listing
Images/Lis
ting Video/Listing Price
GST
16% Total P.L. Cost Expiry Validity
1 30-40 1 5000 - - - 1 month 1 month

6. Zameen Special Bundles
Services Bronze Silver Gold Platinum
Premium Listing 25 50 100 100
Hot listing 5 10 15 20
International listing 2 5 10 20
Refresher credits 50 100 150 250
Zameen outburst √ √ √ √
Featured agency - - - √
Right banner for location - - - √
Leader board impressions - - - 25000
Cost 6565 10730 21840 43200

7. Micro-siting Zameen vs Right
Property
Services Speical Lite
(Zameen)
Special Pro
(Zameen)
Right Property
Premium Listing 25 50 100 (Top Companies)
Outburst √ √ √
Agency Profile √ √ √
Total discount 54000
(Saving 35000)
72000
(Saving 44000)
-
Final Cost 19000 28000 40000

8. Micro-siting
Zameen vs Right Property
Zameen Micro-siting Right Property Micro-siting
Rs.5,000 Rs. 10,000
Condition is to avail any lite/pro package Condition is if we avail 100 top company bundle

9. Comparison of services
Right Property Zameen
 Microsite 10000
 Images in all packages
 Videos in all packages
 Listing expiry 1 month
 Microsite 5000
 Refresher Credits
 Zameen outburst
 logo, profile, agent
 Featured Agencies
 Right Banner for location
 Leaderboard impressions
 Listing expiry 1 month

10. SWOT Analysis
STRENGTH
• Personalize Services
• Interactive Website
• Aggressive Sales Department
OPPORTUNITY
• Huge un-tapped industry
WEAKNESS
• Poor Marketing presence
• Less registered estate agents
• Less website traffic.
• Lack of promotional activities.
• Presence Of Active users
• Mobile apps
THREATS
• New entrants
• Property market uncertainty
• Big competitors
• (Zameen & Lamudi)

11. Thank You