This document discusses strategies for optimizing Rotary International's membership and impact in the 21st century. It analyzes membership trends in different countries and regions, finding declines in places like Greece but growth in Germany and India. Two causes of declining membership are identified: economic problems and issues within clubs like poor recruitment. The document considers regionalization strategies and whether to maintain a global ethos or allow more localization. It presents examples of practices that increased membership, such as strategic plans, developing Rotaract clubs for youth, and creating festive club environments. The conclusion asks what vision Rotary International wants for its role and approach going forward.