The National Rural Health Mission (NRHM) was launched in 2005 with the objectives of providing accessible, affordable and quality healthcare, especially to rural women and children. It focuses on 18 low performing states with weak public health indicators. The key strategies include universal healthcare access, reducing infant and maternal mortality, and strengthening primary healthcare. It operates through schemes like Accredited Social Health Activists and Janani Shishu Suraksha Karyakram. Challenges include infrastructure gaps, human resource shortages and limited funding. Future prospects involve strengthening infrastructure, skill development and community engagement.