Slide Guide :
1. Sanrio is a company from japan, their core business is IP Licensing
2. Sanrio Product Development based on Japan Culture, Kawaii, means cute & Adorable. This culture (Kawaii) spread by Government to eliminate japan image (sadistic) from World War II.
3. Here the implementation of Kawaii culture on Japan. Some example show that kawaii is everywhere, public service, restaurant, word, cloth, etc
4. Here the picture of Shintaro Tsuji Set up Sanrio from 1960. At the first time, sanrio is a silk company. Then Tsuji expand the company into footwear company (sandals with cute design, like flower, mountain, etc). On the 1970, Tsuji decide to expand the company again, into character design company, and one of the succeed character sanrio created is Hello Kitty
5. Here some character design by Sanrio
6. start from 1970, in total Sanrio created 171 Character. 8 character that they have went into top 20 valuabel Intelectual Property in the world, and number 1 rank is Hello Kitty
7. Hello Kitty is one of the famous character than others. Hello kitty represent cute cat, and it design on 1975. The story of hello kitty not that smooth. This character need more than 20 years to succeed like now. Hello kitty start rising after Kahara Tomomi (Japan Famous Artist), say to public that she really adore hello kitty.
Btw at first, hello kitty created to against snoopy (famous character from peanuts worldwide – New York) Tsuji believe that, dog only can defeated by their nature enemies (dog vs cat)
8. Sanrio developt more than 12.000 item product.
9. Here some item of sanrio. Then what make them succeed like this ???
10. Sanrio have 3 core on developing character , Product Development, Marketing Strategic, and Product Proliferation. Product Development, Sanrio combine their R&D Department with their designer. Then their marketing team always focus how to win their business in japan. The rest is Product Proliferation, means Sanrio open from other company to sell their product, Sanrio want everybody easy to find their product everywhere.
11. Some of Sanrio Business :
• Sanrio & Sega : Sonic kitty, Hello Kitty & Eva Air : With Hello Kitty branding, Their Profit increase almost 20%.
• Francishing & subsidiaries. Sanrio open to company outsidfe Japan, to cooperate with them, selling Sanrio product. The marketing strategy of sanrio is that company not allowed sell only top product (hello kitty), they must sell all product of sanrio, but in small quantity. This strategy make people aroud the world aware about sanrio product , not only the top product.
• Sanrio Corporate Social Responsibility. On 2005, hello kitty is the icon of Human Conscious : Join Life, Join Heart Campaign in Japan. Hello Kitty also ever be icon Japan Visit.
• Speciality Sanrio :
1. Liscensing & Contract Negotiation
2. Inovation, Design, and Product Development
3. Local & International Marketing
4. Consumer Insight from their Researc
Västerås is a city located in central Sweden. It has a population of over 150,000 people and is the 6th largest city in Sweden. Västerås is known for its medieval city center and is an important industrial and commercial center in central Sweden.
Presentation delivered during a Hospital Efficiency Seminar hosted by Institute for Healthcare Optimization on July 25, 2013. Reviews Mayo Clinic experience and outcomes with using variability theory to re-design the management of the operating rooms at Mayo Clinic Florida.
The rooms division is the area most responsible for a hotel's main product - the sleeping rooms. It includes the front office, reservations, housekeeping, night audit, and security departments. The front office handles guest check-in/out and payments. Reservations books rooms. Housekeeping prepares rooms for new guests. Night audit reconciles finances. Security ensures guest and employee safety. The rooms division manager oversees these areas to maintain clean, available rooms for guests.
This document provides an overview of the hospitality industry, including the functions of hotels, roles of managers, food and beverage operations, careers in hospitality, and professionalism. It discusses the chief responsibilities of general managers and front office managers. It also outlines the organizational structure of hotel executive committees and kitchen operations. Career paths, qualities of successful leaders, and ethics in the industry are examined.
Pricing strategy for upcoming stores at Newbury St, Backbay Boston. All data on the conjoint analysis part are based on totally 50 survey collected from students and school staffs age 20-30.
Slide Guide :
1. Sanrio is a company from japan, their core business is IP Licensing
2. Sanrio Product Development based on Japan Culture, Kawaii, means cute & Adorable. This culture (Kawaii) spread by Government to eliminate japan image (sadistic) from World War II.
3. Here the implementation of Kawaii culture on Japan. Some example show that kawaii is everywhere, public service, restaurant, word, cloth, etc
4. Here the picture of Shintaro Tsuji Set up Sanrio from 1960. At the first time, sanrio is a silk company. Then Tsuji expand the company into footwear company (sandals with cute design, like flower, mountain, etc). On the 1970, Tsuji decide to expand the company again, into character design company, and one of the succeed character sanrio created is Hello Kitty
5. Here some character design by Sanrio
6. start from 1970, in total Sanrio created 171 Character. 8 character that they have went into top 20 valuabel Intelectual Property in the world, and number 1 rank is Hello Kitty
7. Hello Kitty is one of the famous character than others. Hello kitty represent cute cat, and it design on 1975. The story of hello kitty not that smooth. This character need more than 20 years to succeed like now. Hello kitty start rising after Kahara Tomomi (Japan Famous Artist), say to public that she really adore hello kitty.
Btw at first, hello kitty created to against snoopy (famous character from peanuts worldwide – New York) Tsuji believe that, dog only can defeated by their nature enemies (dog vs cat)
8. Sanrio developt more than 12.000 item product.
9. Here some item of sanrio. Then what make them succeed like this ???
10. Sanrio have 3 core on developing character , Product Development, Marketing Strategic, and Product Proliferation. Product Development, Sanrio combine their R&D Department with their designer. Then their marketing team always focus how to win their business in japan. The rest is Product Proliferation, means Sanrio open from other company to sell their product, Sanrio want everybody easy to find their product everywhere.
11. Some of Sanrio Business :
• Sanrio & Sega : Sonic kitty, Hello Kitty & Eva Air : With Hello Kitty branding, Their Profit increase almost 20%.
• Francishing & subsidiaries. Sanrio open to company outsidfe Japan, to cooperate with them, selling Sanrio product. The marketing strategy of sanrio is that company not allowed sell only top product (hello kitty), they must sell all product of sanrio, but in small quantity. This strategy make people aroud the world aware about sanrio product , not only the top product.
• Sanrio Corporate Social Responsibility. On 2005, hello kitty is the icon of Human Conscious : Join Life, Join Heart Campaign in Japan. Hello Kitty also ever be icon Japan Visit.
• Speciality Sanrio :
1. Liscensing & Contract Negotiation
2. Inovation, Design, and Product Development
3. Local & International Marketing
4. Consumer Insight from their Researc
Västerås is a city located in central Sweden. It has a population of over 150,000 people and is the 6th largest city in Sweden. Västerås is known for its medieval city center and is an important industrial and commercial center in central Sweden.
Presentation delivered during a Hospital Efficiency Seminar hosted by Institute for Healthcare Optimization on July 25, 2013. Reviews Mayo Clinic experience and outcomes with using variability theory to re-design the management of the operating rooms at Mayo Clinic Florida.
The rooms division is the area most responsible for a hotel's main product - the sleeping rooms. It includes the front office, reservations, housekeeping, night audit, and security departments. The front office handles guest check-in/out and payments. Reservations books rooms. Housekeeping prepares rooms for new guests. Night audit reconciles finances. Security ensures guest and employee safety. The rooms division manager oversees these areas to maintain clean, available rooms for guests.
This document provides an overview of the hospitality industry, including the functions of hotels, roles of managers, food and beverage operations, careers in hospitality, and professionalism. It discusses the chief responsibilities of general managers and front office managers. It also outlines the organizational structure of hotel executive committees and kitchen operations. Career paths, qualities of successful leaders, and ethics in the industry are examined.
Pricing strategy for upcoming stores at Newbury St, Backbay Boston. All data on the conjoint analysis part are based on totally 50 survey collected from students and school staffs age 20-30.
Calculating the true cost (and return) of a nurture programRoom 214
This document discusses how to calculate the true costs and returns of nurture marketing programs for SaaS companies. It outlines common nurture campaigns, associated fixed and variable costs, and how to forecast returns. It recommends separating costs, choosing an attribution model to fairly assign revenue from multiple touchpoints, and calculating the break even point for customers needed to cover program costs based on average customer lifetime value. The goal is for nurture programs to break even or provide a positive return on investment.
YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes - Room 214 - FitSoc...Room 214
As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes.
This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.
Room 214 and LOHAS partnered to put on a social media workshop. This presentation by Room 214 co-founder James Clark outlines the fundamental steps to understanding trends in social media and helps guide readers to better learn the digital language.
LOHAS and Room 214 recently partnered together to put on an intensive social media workshop. This deck on YouTube is what was presented at the event. It includes information on why use YouTube and how to take advantage of it in addition to channel optimization, analytics, creator playbook, creator hub and academy, trends, advertising, and additional resources.
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
In this presentation on Facebook Timeline, we cover all of the management features, and design features which can help you build a real personality for your brand with Facebook Timeline.
This document summarizes a presentation about using social media for nonprofits. It discusses best practices for using Facebook pages, including using landing pages and tabs to tell your organization's story. It provides tips for writing engaging status updates and getting fans to interact through questions, photos and calls to action. The presentation also outlines ways to grow your Facebook community both online and offline, and stresses responding to all fan comments. Lastly, it discusses analyzing social media efforts by setting goals, defining key performance metrics and using tools like Facebook Insights to track progress.
Room214 Sample Research: TV & EntertainmentRoom 214
This document discusses how new media is changing television. It notes that viewers now consume television through various time-shifted and online methods, and also engage with multiple screens simultaneously. This has resulted in changes in consumer behavior and expectations, including expecting content delivery across various platforms and on their own schedules. Networks must adapt to these changes to remain relevant through approaches like transmedia storytelling across TV, web, and social media to drive engagement.
This presentation was delivered by Jason Cormier at the Online Marketing Summit in February, 2011. It covers key statistics, actions and benefits associated with custom Facebook Applications.
Sample applications include work developed for Vail Resorts, Sanrio (Hello Kitty), SmartyPig, Crockpot and WOMMA. The presentation also touches on strategic insights around Facebook advertising, game mechanics and social intelligence. specific
Game-Based Marketing - Room 214 - James Clark AMA PresentationRoom 214
1. The document discusses game mechanics and gamification, including defining game mechanics as elements that allow for fun and engagement, such as goals, points, badges, and leaderboards.
2. Key game mechanics that drive participation are described as points, collecting, feedback, and customization.
3. Gamification can be used to drive various types of participation and achieve business objectives by integrating game elements and making tasks more engaging and rewarding.
A slightly updated version of the Facebook Marketing webinar given to AMA, WOMMA and BMG in the summer of 2010.
Includes best practices for Facebook community management, Facebook advertising, and use (samples) of custom Facebook applications comped or developed by Room 214 under the 214 Apps brand.
Travel Channel Case Study: The Trifecta of Building Online Communities with Influencer ID, Social Community Engagement and Launching Viral Applications. Presented by James Clark, co-founder of Room 214
Social Media: The Good, The Bad, The CluelessRoom 214
Social Media: The Good, The Bad, The Clueless - Avoiding the 7 Deadly Sins of Social Media. James Clark, co-founder Room 214 presentation to Colorado Ski Country
Calculating the true cost (and return) of a nurture programRoom 214
This document discusses how to calculate the true costs and returns of nurture marketing programs for SaaS companies. It outlines common nurture campaigns, associated fixed and variable costs, and how to forecast returns. It recommends separating costs, choosing an attribution model to fairly assign revenue from multiple touchpoints, and calculating the break even point for customers needed to cover program costs based on average customer lifetime value. The goal is for nurture programs to break even or provide a positive return on investment.
YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes - Room 214 - FitSoc...Room 214
As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes.
This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.
Room 214 and LOHAS partnered to put on a social media workshop. This presentation by Room 214 co-founder James Clark outlines the fundamental steps to understanding trends in social media and helps guide readers to better learn the digital language.
LOHAS and Room 214 recently partnered together to put on an intensive social media workshop. This deck on YouTube is what was presented at the event. It includes information on why use YouTube and how to take advantage of it in addition to channel optimization, analytics, creator playbook, creator hub and academy, trends, advertising, and additional resources.
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
In this presentation on Facebook Timeline, we cover all of the management features, and design features which can help you build a real personality for your brand with Facebook Timeline.
This document summarizes a presentation about using social media for nonprofits. It discusses best practices for using Facebook pages, including using landing pages and tabs to tell your organization's story. It provides tips for writing engaging status updates and getting fans to interact through questions, photos and calls to action. The presentation also outlines ways to grow your Facebook community both online and offline, and stresses responding to all fan comments. Lastly, it discusses analyzing social media efforts by setting goals, defining key performance metrics and using tools like Facebook Insights to track progress.
Room214 Sample Research: TV & EntertainmentRoom 214
This document discusses how new media is changing television. It notes that viewers now consume television through various time-shifted and online methods, and also engage with multiple screens simultaneously. This has resulted in changes in consumer behavior and expectations, including expecting content delivery across various platforms and on their own schedules. Networks must adapt to these changes to remain relevant through approaches like transmedia storytelling across TV, web, and social media to drive engagement.
This presentation was delivered by Jason Cormier at the Online Marketing Summit in February, 2011. It covers key statistics, actions and benefits associated with custom Facebook Applications.
Sample applications include work developed for Vail Resorts, Sanrio (Hello Kitty), SmartyPig, Crockpot and WOMMA. The presentation also touches on strategic insights around Facebook advertising, game mechanics and social intelligence. specific
Game-Based Marketing - Room 214 - James Clark AMA PresentationRoom 214
1. The document discusses game mechanics and gamification, including defining game mechanics as elements that allow for fun and engagement, such as goals, points, badges, and leaderboards.
2. Key game mechanics that drive participation are described as points, collecting, feedback, and customization.
3. Gamification can be used to drive various types of participation and achieve business objectives by integrating game elements and making tasks more engaging and rewarding.
A slightly updated version of the Facebook Marketing webinar given to AMA, WOMMA and BMG in the summer of 2010.
Includes best practices for Facebook community management, Facebook advertising, and use (samples) of custom Facebook applications comped or developed by Room 214 under the 214 Apps brand.
Travel Channel Case Study: The Trifecta of Building Online Communities with Influencer ID, Social Community Engagement and Launching Viral Applications. Presented by James Clark, co-founder of Room 214
Social Media: The Good, The Bad, The CluelessRoom 214
Social Media: The Good, The Bad, The Clueless - Avoiding the 7 Deadly Sins of Social Media. James Clark, co-founder Room 214 presentation to Colorado Ski Country
1. Case Study | Sanrio
Application Development
Goals and Expectations
Sanrio tasked Room 214 to create a Facebook tab which would provide visitors with up-to-the-
minute information on all 100 Sanrio Boutique Stores in the United States, and drive existing
social media communities to make purchases at brick and mortar Sanrio locations. The goal was
to inspire new customers and reward loyal customers, while creating awareness about Sanrio
locations.
Challenge
• Creating an engaging experience for fans of Sanrio and Hello Kitty Communities
• Providing added value for Sanrio fans who would use the application
• Meeting the demands of store owners and retailers while delivering on Sanrio marketing
needs
Approach
• Integrated Twitter with store listings as a platform for store owners to post store specific info
• Built a visually interesting and intuitive interface for users to locate the nearest store
• Incentivized store visits by building Facebook exclusive promotions into store listings
• Included Facebook plugins to encourage fan sharing of store listings and promotions
• Implemented an admin interface to manage store listings across multiple Facebook
communities
Results
• Initial promotion test run drove 600 deal redemptions in just two weeks
• After launch, sales for the month were up year over year
• Approximately 75% return customers vs. 25% new customers
• 570,000 total tab visits in the first three months
2. Case Study | Sanrio
Application Development
Links
• View the Stores tab in action
• Watch the video case study