This document outlines the itinerary and activities for an event in Italy promoting a new brand. The event spans 3 days and includes arrival in Rome, accommodations in hotels inside and outside the city, cultural activities like visiting Vatican sites, meals at Michelin star restaurants, spa treatments, and evening activities like concerts and presentations from special guests from Italian fashion, jewelry, and entrepreneurial brands. The goal is for guests to experience and learn about "La Dolce Vita" and "made in Italy" products and culture.