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The World’s Most Romantic Proposal
Index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I. The Langham ,[object Object],[object Object],[object Object],[object Object],World’ Most Romantic Hotels Meeting The Langham
II. Our Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Build Great Memories
III. Creativity A marriage proposal  is one of the most important events in people’s lives.  We want to leverage that emotional connection between people and the event and associate it with The Langham to position Langham as the most romantic hotels in the world. It is also the year that Prince William will marry Kate Middleton and we want to capitalise on the romantic build up of that wedding on 29 April 2011 Romantic Proposal
IV. Message - Introducing World’s Most Romantic Proposal ,[object Object],[object Object],[object Object],[object Object],Discover the truly touching proposals at:  http://www.youtube.com/romanticlangham
V.  Connection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. We were Romantic.
V.  Connection ,[object Object],[object Object],[object Object],[object Object],2. We were engaging.
V.  Connection ,[object Object],[object Object],[object Object],[object Object],[object Object],3. We were Viral
VI. The X Factor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23900% Increased in Number of Fans
VII. Memorable Comments
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VIII.  Press Coverage
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It embraces… The Defining Facts about World’s Most Romantic Proposal IX. Summary

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Romantic proposal

  • 1. The World’s Most Romantic Proposal
  • 2.
  • 3.
  • 4.
  • 5. III. Creativity A marriage proposal is one of the most important events in people’s lives. We want to leverage that emotional connection between people and the event and associate it with The Langham to position Langham as the most romantic hotels in the world. It is also the year that Prince William will marry Kate Middleton and we want to capitalise on the romantic build up of that wedding on 29 April 2011 Romantic Proposal
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12.
  • 13.

Editor's Notes

  1. How what who where why when