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International Marketing
1
Role of trade commissioners, delegationandtrade development authority in
Pakistan:
Trade commissioner:
Trade commissioner is the title of a government official whose primary duties are to promote
international trade agreements and export trade programs on behalf of a national or regional
government authority.
Role of trade Commissioner:
The role of Pakistani Trade Officer stationed abroad is to increase the foreign exchange earning
of Pakistan through promoting and facilitating the expansion of Pakistan’s visible and invisible
exports to the territory to which he is assigned. His principal responsibilities are therefore:
 To enhance Pakistan’s reputation as reliable trading partner.
 To develop favorable commercial relation between trading enterprises in Pakistan and his post
territory.
 To ensure that relevant Government bodies, commercial organization and the Pakistani export
community have up-to-date knowledge of trading conditions and export prospects and
opportunities in his territory.
Through fulfillment of this role, the Trade officer will not only contribute to his Government’s
economic and trade related objectives, but also assist in the strengthening of Pakistan’s general
bilateral relations with the countries of his post territory.
To perform this role effectively, the trade officer will be expected to:
 Seek out and create opportunities for Pakistan’s exportable goods and service and to ensure that
concerned parties in Pakistan are quickly informed of the opportunities identified;
 Assist Pakistan exporters to exploit these opportunities fully through the provision of advice and
support to specific export initiatives;
 To contribute, through a systemic reporting programmed, to the evolution of Pakistan’s trade
policy and export strategy.
Particular duties relating to the above functions which the Trade Officer will be expected
to perform include:
 To collection and interpretation of economic, commercial and trade information relevant to trade
policy and export strategy and the dissemination of such information to appropriate organization
and enterprises in Pakistan;
 The processing of trade inquiries originating in the both Pakistan and post territory and the
provision of assistance to the private sector, and to semi-government export enterprises in
International Marketing
2
Pakistan, in establishing contacts in the post territory in appointing local agents/representative
and in following up export opportunities and prospect;
 The organization of a suitable publicity programmed to support Pakistan’s export drive and the
provision of advice and assistance in Pakistan participation in fairs and exhibitions;
 The provision assistance in the settlement of trade dispute;
 The provision of assistance in the procurement of imported supplies.
The Trade Development Authority of Pakistan (TDAP):
The Trade Development Authority of Pakistan (TDAP), which was established on November 8,
2006, under a Presidential Ordinance, shall have Ministry of Commerce as its administrative
ministry. TDAP is the successor organization to the Export Promotion Bureau (EPB) and is
mandated to have a holistic view of global trade development rather than only the ‘export
promotion’ perspective of its predecessor. Designated as the premier trade organization of the
country, TDAP shall be a dedicated, effective, and an empowered organization, which will be
professionally managed.
Role of trade Development Authority:
The Trade Development Authority of Pakistan (TDAP) is responsible for managing and sourcing
global trade development for the Country. TDAP is designated as the premier trade organization
of Pakistan, through international relations and networks with a focus on participating in around
80 trade exhibitions annually, partaking in international trade delegations, implementation of
various trade policy initiatives and the planning and organizing of its flagship event Expo
Pakistan. TDAP is also tasked with the management of the Karachi Expo Centre which provides
exhibition space for cross sector events. TADP is dedicated to its mission of achieving rapid
progress in Pakistan export, through its trade analysis, marketing strategy with the support of the
latest strategy.
Enhancement of Competitive Edge of Export Sector:
 Skill development Council
 Establishment of training institutes for capacity development in sectors like Textile, Leather,
Surgical, Jewellery etc.
 Seminars on export related issues
ISO-9000 and 14000 – helping industry to adopt the standards
Conclusion:
There are number of role of trade commissioners, delegation and trade development authority of
Pakistan. They have to work on the improvement of trade in Pakistan like to promote the exports
of the nation.
International Marketing
3

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Role of Trade Officers and TDAP in Promoting Pakistani Exports

  • 1. International Marketing 1 Role of trade commissioners, delegationandtrade development authority in Pakistan: Trade commissioner: Trade commissioner is the title of a government official whose primary duties are to promote international trade agreements and export trade programs on behalf of a national or regional government authority. Role of trade Commissioner: The role of Pakistani Trade Officer stationed abroad is to increase the foreign exchange earning of Pakistan through promoting and facilitating the expansion of Pakistan’s visible and invisible exports to the territory to which he is assigned. His principal responsibilities are therefore:  To enhance Pakistan’s reputation as reliable trading partner.  To develop favorable commercial relation between trading enterprises in Pakistan and his post territory.  To ensure that relevant Government bodies, commercial organization and the Pakistani export community have up-to-date knowledge of trading conditions and export prospects and opportunities in his territory. Through fulfillment of this role, the Trade officer will not only contribute to his Government’s economic and trade related objectives, but also assist in the strengthening of Pakistan’s general bilateral relations with the countries of his post territory. To perform this role effectively, the trade officer will be expected to:  Seek out and create opportunities for Pakistan’s exportable goods and service and to ensure that concerned parties in Pakistan are quickly informed of the opportunities identified;  Assist Pakistan exporters to exploit these opportunities fully through the provision of advice and support to specific export initiatives;  To contribute, through a systemic reporting programmed, to the evolution of Pakistan’s trade policy and export strategy. Particular duties relating to the above functions which the Trade Officer will be expected to perform include:  To collection and interpretation of economic, commercial and trade information relevant to trade policy and export strategy and the dissemination of such information to appropriate organization and enterprises in Pakistan;  The processing of trade inquiries originating in the both Pakistan and post territory and the provision of assistance to the private sector, and to semi-government export enterprises in
  • 2. International Marketing 2 Pakistan, in establishing contacts in the post territory in appointing local agents/representative and in following up export opportunities and prospect;  The organization of a suitable publicity programmed to support Pakistan’s export drive and the provision of advice and assistance in Pakistan participation in fairs and exhibitions;  The provision assistance in the settlement of trade dispute;  The provision of assistance in the procurement of imported supplies. The Trade Development Authority of Pakistan (TDAP): The Trade Development Authority of Pakistan (TDAP), which was established on November 8, 2006, under a Presidential Ordinance, shall have Ministry of Commerce as its administrative ministry. TDAP is the successor organization to the Export Promotion Bureau (EPB) and is mandated to have a holistic view of global trade development rather than only the ‘export promotion’ perspective of its predecessor. Designated as the premier trade organization of the country, TDAP shall be a dedicated, effective, and an empowered organization, which will be professionally managed. Role of trade Development Authority: The Trade Development Authority of Pakistan (TDAP) is responsible for managing and sourcing global trade development for the Country. TDAP is designated as the premier trade organization of Pakistan, through international relations and networks with a focus on participating in around 80 trade exhibitions annually, partaking in international trade delegations, implementation of various trade policy initiatives and the planning and organizing of its flagship event Expo Pakistan. TDAP is also tasked with the management of the Karachi Expo Centre which provides exhibition space for cross sector events. TADP is dedicated to its mission of achieving rapid progress in Pakistan export, through its trade analysis, marketing strategy with the support of the latest strategy. Enhancement of Competitive Edge of Export Sector:  Skill development Council  Establishment of training institutes for capacity development in sectors like Textile, Leather, Surgical, Jewellery etc.  Seminars on export related issues ISO-9000 and 14000 – helping industry to adopt the standards Conclusion: There are number of role of trade commissioners, delegation and trade development authority of Pakistan. They have to work on the improvement of trade in Pakistan like to promote the exports of the nation.