Universal search for streaming video apps requires an app to onboard its data to a proprietary spec on Roku. In this case study, Universal Search and Discovery LLC worked with Revry (LGBGT Film App) and Brightcove (Video Platform). Results: Roku search increased new app installs over 500% in 30 days. and doubled unique visitors to the app.

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OTT UNIVERSAL
SEARCH
CASE STUDY

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Universal Search Case Study 2021
LGBGT+ streaming service in over 280M households
Market-leading Online Video Platform
Search Data Feed Onboarding Service Partner
#1 US OTT Streaming Platform

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Comprehensive Video
content search across a
group of apps inside an OTT
Platform
Highly effective way for apps
& content to be discovered
What is
Universal
Search?

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▸ It’s the capacity to look across the
streaming video content universe to
deliver to consumers a comprehensive
view of where video content exists
▸ OTT Platform specific data silos enable
video search across many apps
▸ Users search for a movie, TV series title,
actor, director or uses keywords
▸ Universal Search drives content and app
discovery, increases new app installs,
users & total streaming minutes
▸ Requires a specialty app data feed &
onboarding process to meet Roku specs
What is OTT Universal Search?
#1 Marketing Tool to Create App Awareness & Grow Audience

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Universal Search Case Study 2021
1. Create & Onboard a Universal Search metadata feed
meeting Roku’s data specs and go live for testing
2. Automatically pull app metadata from BC Video
Cloud CMS & Beacon
3. Create deep links for all videos that
conform to Roku specs
4. Track performance KPIS over 90 days
new app installs, unique users, streaming hours
REVRY’S OBJECTIVES

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Case Study 1: Analytics & Results
Universal Search Case Study 2021
145% 75%+ 50%+ 510%+
Unique
Users
INCREASE
Individual
Streams
Hours
Streamed
Net App
Installs
Universal Search went live Dec 2020, comparing 120 day periods before & after

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▸ Roku search is the #1 way to drive new app installs & audience growth
▸ Every App should be in search Everywhere – start with Roku, next Google, Fire, Apple +
▸ Do Roku search onboarding, it’s wide open, 30 days to go-live
▸ Choose a good data & CMS partner
▸ Create a comprehensive universal app feed
▸ Distribute broadly
− To all OTT Platforms
− Data supply houses: Gracenote, TiVo, Redbee
− Hub apps & OTT Guides: Reelgood, JustWatch, TV Guide
KEY TAKEAWAYS

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THANK
YOU
Steve Harnsberger
Email: steve@universalsearch.io
www.universalsearch.io