Convention 2020 Emerging Industry Priorities and Strategies - Imex Las Vegas


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Rohit Talwar's presentation to Imex Las Vegas on the emerging priorities and strategies for the convention industry. Looking at future technologies, innovations and sharing the emerging findings from the latest Convention 2020 study.

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Convention 2020 Emerging Industry Priorities and Strategies - Imex Las Vegas

  1. 1. Emerging Industry Priorities,Strategies and Business Models Imex Las Vegas October 12th 2011 Rohit Talwar CEO – Fast Future
  2. 2. ContentsPresentation p3About Fast Future p 41Image Sources p 51
  3. 3. Convention 2020• Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors• Outside-in focus• Multiple outputs Nov 2009 – December 2011
  4. 4. Growth is not Guaranteed…Image source: Piper Report
  5. 5. The Market is Very Competitive...
  6. 6. …Thinking is Back in FashionImage source:
  7. 7. Demographic Destinies 2 billion more people in 40 years –Demographics is Driving Economics 448 739 691 5231 344 1998 4157 729 1030 585 2010 2050 Source : United Nations
  8. 8. Generational Diversity Lifespans are IncreasingDeveloped economy ‘under50’s’ have 90% chance ofliving to 100.Aubrey de Grey suggestswe could live to 500 or 1000What are the implicationsfor event design?What kind of opportunitieswill be created?Image source:
  9. 9. Business Model / ROI Innovation Free or FantasticImage source:
  10. 10. What I Want – When I WantImage sources L-R: / /
  11. 11. Barriers to Effectiveness What do you consider are the biggest problems today that stop conferences and exhibitions from being fully effective?697 respondents (03/10) No. of Respondents
  12. 12. Factors influencing the decision to attend in 2020 (03/10)Imagine your life in 2020, what are the factors that would encourage you to attend live events such as conferences and exhibitions? % of Respondents
  13. 13. Less but Bigger? By 2020, compared to today, I expect there to be fewer but larger conferences and exhibitions covering wide topics, industrysectors, or "communities of interest" - with less choice of which events to attend, but much more choice within the events themselves. 49%Image source: Qatar National Convention Centre 1085 respondents
  14. 14. More, Smaller and Specialized?By 2020, compared to today, I expect there to be a greater choice of manymore smaller, highly specialized conferences, exhibitions and meetings - there will be much more competition from events wanting me to attend. 79%Image source: 1090 respondents
  15. 15. Event Design Priorities 2011 Extend use of Increase Retain existing social media networking sponsors and around an event opportunities exhibitorsImage sources: / /
  16. 16. Association Event Priorities 2011 Demonstrate Differentiate Identify benefits / event benefits to events in the proof of value for potential face of increased sponsors and delegates competition exhibitorsImage sources: /
  17. 17. Event Management Strategies 2015 Greater focus Stronger focus Increased on capturing on emphasis on the the knowledge personalization overall ‘meeting generated at and maximizing architecture’ to an event individual ensure delivery learning against objectivesImage sources: / /
  18. 18. Alternative Event Business Models 2015 Presentations All sessions Sponsorship streamed live to available on a based on level of the web pay per view interest or actual basis after the business event generatedImage sources: / /
  19. 19. Event Agency Priorities 2011 Attract new Maintain the Maximize customers existing customer delegate base satisfactionImage sources: / /
  20. 20. Event Agency Strategies 2015 Develop solutions Look more like Focus on which help clients management developing a deepcapture and re-use consultancies – understanding of the knowledge providing a range of client businessgenerated at events additional consulting strategies and and research services prioritiesImage sources: / /
  21. 21. Venue Priorities 2011 Provide free Create lower More flexible broadband cost operating service offerings wireless models to meet customer access demandImage sources: / /
  22. 22. Venue Strategies 2015 Offer full AV Offer a full Full e-solution package meeting to event planning service organisers to help attract eventsImage sources: / /
  23. 23. Venue Business Models 2015 Grow leisure Outsource Create new and retail to management to events alone diversify third party or with revenues specialists partnersImage sources: /
  24. 24. Destination Priorities 2011 Find Use web /social Prioritise key differentiators in media more to events, the face of promote the industries and intense destination associations to competition targetImage sources: / /
  25. 25. Destination Strategies 2015 Show ROI for Show longer More event term contribution extensive owners/delegates to economic data mining developmentImage sources: / /
  26. 26. Engaging Gen Y / Gen Z CEED Slovenia
  27. 27. Serving Multiple Learning Styles PCMA Learning Lounge
  28. 28. Collaborative Design - LIFT
  29. 29. Collaborative Events – Gastro
  30. 30. Participant Rich Design SPINCon
  31. 31. Total ImmersionFood Service Network
  32. 32. Gamification - Cisco
  33. 33. Co-located BreakoutsGlobe Forum – Silent Conference
  34. 34. Trade Show Innovation• Routes / Network• Health Industry Distributors• United Food Processors
  35. 35. Reinventing Trade ShowsSociety of Automobile Engineers
  36. 36. Experience-Led Trade Show Food Inspiration
  37. 37. Creating ExperiencesAdelaide Convention Centre
  38. 38. Innotown – Simple and Slow
  39. 39. Rigorous Curation / Event Design
  40. 40. Convention 2020 - Conclusions • Demand will hold up • Innovation required in formats, business models, capability and technology • Focus on ‘enabling business’ • Personalisation is key • ‘Total sustainability’ agendaImage sources: /
  41. 41. About Fast Future
  42. 42. Fast Future – Travel and Meetings Industry Services• Live Events - Speeches, briefings and workshops for executive management and boards of hotels, airlines, airports, venues, CVB’s and associations• Future Insights - Customised research on emerging trends, future scenarios, technologies and new markets• Immersion - ‘Deep dives’ on future trends, market developments, emerging issues and technology advances• Strategy - Development of strategies and business plans• Innovation - Creation of business models and innovation plans• Engagement - Consultancy and workshop facilitation
  43. 43. Fast Future• Research, consulting, speaking, leadership• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future• Clients – Industry Associations – ICCA, ASAE, PCMA, MPI – Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange, O2, Siemens, Samsung, GSK, SAPE&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBank – Governments - Dubai, Finland, Nigeria, Singapore, UK, US – Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen – Convention Centres – Melbourne, Adelaide, Qatar, QEIICC – Hotels - Accor Group, Preferred, – Intercontinental – PCO’s - Congrex, Kenes – Airports - Aeroports de Paris / Schiphol Group
  44. 44. Convention 2020• Purpose - Global strategic foresight study to help the meetings industry look at itself from the outside in and prepare for the decade ahead• Outputs – Regular themed reports and surveys 09/2009 - 12/2011• Partners - Sponsored by leaders across the industry
  45. 45. Hotels 2020 – Objectives• Identify key drivers of change for the globally branded hotel sector over the next decade• Examine the implications for:  Hotel strategy  Brand portfolio  Business models  Customer targeting  Innovation
  46. 46. Rohit Talwar• Global futurist and founder of Fast Future Research.• Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents• Author of Designing Your Future• Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers• Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore.• To receive Fast Future’s newsletters please email
  47. 47. Designing Your Future Key Trends, Challenges and Choices• 50 key trends• 100 emerging trends• 10 major patterns of change• Key challenges and choices for leaders• Strategic decision making framework• Scenarios for 2012• Key futures tools and techniques• Published August 2008• Price £49.95 / €54.95/ $69.95• Email invoice request to
  48. 48. Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks Public Speaking, In- Company Briefings, Accelerated Scenario Seminars and Planning, Timelining & Workshops Future MappingPersonal Futuring forLeaders and Leadership Expert Consultations &Teams Futures Think Tanks Identification of Design & Facilitation of Opportunities for Innovation, Incubation Innovation and Strategic & Venturing Strategy Creation & Investment Programmes Development of Implementation Roadmaps
  49. 49. Example Projects• Public and private client research e.g. : – Development of Market Scenarios, emerging trends and strategies for key clients – Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical Sector, Family 2030 – Scenarios for the global economy for 2030 and the implications for migration – Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership – Global Economies – e.g. The Future of China – the Path to 2020 – The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers – Winning in India and China – The Future of Human Resources – Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises – Convention 2020 – the Future of Business Events – Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events – One Step Beyond – Future trends and challenges for the events industry – Hotels 2020: Beyond Segmentation – Future Hotel Strategies – The Future of Travel and Tourism in the Middle East – a Vision to 2020 – Future of Travel and Tourism Investment in Saudi Arabia – Aviation and Airports e.g. Aviation 2030
  50. 50. Example Clients
  51. 51. Image Sources
  52. 52. Image Sources p.1Page4. Left to Right 1. 2. 3. Left to Right 1. 2. 3. Left to Right 1. 2. 3. Left to Right 1. 2. 3. Left to Right 1. 2. 3.
  53. 53. Image Sources p.219. Left to Right 1. 2. 3. Left to Right 1. recycling+knowledge/414904558v3_225x225_Front.jpg 2. 3. Left to Right 1. 2. 3. Left to Right 1. 2. 3. puter_data_180_144.jpg23. Left to Right 1. 2. 3. Left to Right 1. 2. 3.
  54. 54. Image Sources p.325. Left to Right 1. 2. 3. Left to Right 1. 2. Left to Right 1. e_festival_adelaide-v1.jpg 2. Top to Bottom 1. 2. interior-design-588x440.jpg