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Stores

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Stores

  1. 1. Customers Middle class Upper classPersonnel Engages proactively (always on) Engages reactively (if needed)Internal environment Exclusive Accessible Warm Bright Inspired by nature Inspired by tech Builds trust and relatedness through pop music and personalitiesExternal environment Signals exclusivity Signals accessibilityProducts Low cost Medium cost High cost High tech Low tech High diversity of products Focused on a specific type of product
  2. 2. Customers Middle class Upper classPersonnel Engages proactively (always on) Engages reactively (if needed)Internal environment Exclusive Accessible Warm Bright Inspired by nature (wood, brown) Builds relatedness through funky music Inspired by techExternal environment Signals exclusivity Signals accessibilityProducts Low cost Medium cost High cost High tech Low tech High diversity of products Focused on a specific type of product
  3. 3. Customers Middle class Upper classPersonnel Engages proactively (always on) Engages reactively (if needed)Internal environment Exclusive Accessible Warm Bright Inspired by nature Builds relatedness through music Inspired by techExternal environment Signals exclusivity Signals accessibilityProducts Low cost Medium cost High cost High tech Low tech Medium diversity Focused on a specific type of product
  4. 4. Customers Middle class Upper middle classPersonnel Engages proactively (always on) Engages reactively (if needed)Internal environment Exclusive Accessible Warm Bright Inspired by nature Builds relatedness music Inspired by techExternal environment Signals exclusivity Signals accessibilityProducts Low cost Medium cost High cost High tech Low tech Medium diversity Focused on a specific type of product
  5. 5. Customers Middle class Upper middle classPersonnel Engages proactively (always on) Engages reactively (if needed)Internal environment Exclusive Accessible Warm Bright Inspired by natureExternal environment Signals exclusivity Signals accessibilityProducts Low cost Medium cost High cost High tech Low tech Medium diversity Focused on a specific type of product
  6. 6. Customers Middle class Upper middle classPersonnel Engages proactively (sometimes) Engages reactively (if needed)Internal environment Exclusive Accessible Warm Bright Inspired by tech Light focused on productExternal environment Signals exclusivity Signals accessibilityProducts Low cost Medium cost High cost High tech Low tech Medium diversity Focused on a specific type of product

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