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20  November  2008 Presentation to PR Success Strategies Conference ROCKING THE DAISIES CASE STUDY Arrow back to return to previous slide Arrow forward to proceed to next slide Spacebar to pause or continue Presentation runs automatically up to the title slide Thereafter press the spacebar or mouse click to proceed Catherine Lückhoff
25 February 2009 Presentation to HeavyChef
 
The RTD  campaign
The facebook  group ,[object Object],[object Object],[object Object]
The facebook  profile ,[object Object]
The facebook  event ,[object Object],[object Object],[object Object]
The facebook  event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FB is a great platform through which:
Twitter
Muti
YouTube
Blogging  competition
Blog  power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RTD Red Bull  RADAR  Project
Power of  community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Converging  online, offline and mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Results from RTD media campaign:
Dealing  with media Push vs. pull, pull vs. push - year on year growth
How long  is a piece of string?
Challenges  and  lessons
RTD  2009
Remember,  remember … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Play Hard -  Tread Lightly
20  November  2008 Presentation to PR Success Strategies Conference THANK YOU Arrow back to return to previous slide Arrow forward to proceed to next slide Spacebar to pause or continue

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Rocking the Daisies

  • 1. 20 November 2008 Presentation to PR Success Strategies Conference ROCKING THE DAISIES CASE STUDY Arrow back to return to previous slide Arrow forward to proceed to next slide Spacebar to pause or continue Presentation runs automatically up to the title slide Thereafter press the spacebar or mouse click to proceed Catherine Lückhoff
  • 2. 25 February 2009 Presentation to HeavyChef
  • 3.  
  • 4. The RTD campaign
  • 5.
  • 6.
  • 7.
  • 8.
  • 10. Muti
  • 13.
  • 14. RTD Red Bull RADAR Project
  • 15.
  • 16.
  • 17. Dealing with media Push vs. pull, pull vs. push - year on year growth
  • 18. How long is a piece of string?
  • 19. Challenges and lessons
  • 21.
  • 22. Play Hard - Tread Lightly
  • 23. 20 November 2008 Presentation to PR Success Strategies Conference THANK YOU Arrow back to return to previous slide Arrow forward to proceed to next slide Spacebar to pause or continue