Business idea for educating children in handling money.

2. Value Proposition
Website and mobile App tracking a child’s
pocket money, financial goals and spending
Playful way of learning the value of money, how
to save and sometimes borrow money
By learning children the value of money and how
to manage it early in life you as a parent set a
good foundation for the future of your child

3. Key features
Kids capturing saving goals, ‘treats’, via
snapshots, url links or picture taken on phone
Rewards to be defined by parents for chores such as
cleaning your room, doing the dishes etc
Rewards balance and points needed for next treat(s)
presented in a simple graphical format
Virtual bank account
Separate login for parents and child

4. Target audience
Children aged 7 to 16
Their parents
Global audience, although initially English
speaking only

5. Channels
App stores (iTunes and Android)
Blogs. Posting on various active blogs around
the areas of money management, children
upbringing etc
Bank and financial websites
Schools

6. Key Partnerships
Bank or other financial institution.
RocketMoney could complement their normal product
offerings and be a stepping stone into a normal bank
account. Sponsoring opportunity
Schools
Playful complement to normal curriculum
Toy Shop / Retail
Children saving to a particular toy can easily register it as
saving goal in RocketMoney. Revenue share opportunity

7. Revenue streams
Sponsoring or revenue share with key
partners, see previous slide
Potentially a small fee charged for downloading
of the mobile app

8. Key Resources
Graphical designer / User Experience resource
Web/App developer(s)
Marketing role
Advertising & sales role

9. Next steps
1. Create a first prototype (MVP) either as a simple
website or as an iPhone App.
2. Capture feedback from:
1. Children – is it fun?
2. Parents – will it help in allocating pocket money and
learning your child financial management?
3. Potential partners – do they see the value?
3. Re-iterate development of App(s) and website and
pivot the offering where needed.