Rob Abell started Will Planning Solutions after working in finance. He helps clients arrange their legal and financial affairs through wills and estate planning. The document discusses wills and estate planning, including business succession planning, avoiding cheap wills, why to use Will Planning Solutions, and risks of not having a will such as intestacy or family disputes over inheritance. It provides an overview of services related to wills, trusts, powers of attorney, and funeral planning to help clients plan and protect their estates.