ROAR is a dynamic campaign to inspire discipline in students and teachers. It presents a motivational message twice per school term, once outside of school and once during school. The goal is to show students how their actions and thoughts impact their future, and inspire them to make wise decisions. The presentation uses theatrical elements and music to excite and engage audiences. It tells a story about a lion cub raised by oxen who learns to embrace his inner lion and destiny for greatness. The ROAR team hopes to inspire students to think and act like lions so they can fulfill their potential.

2. WHY ROAR?
In tackling the discipline and drive challenges faced by
schools around the country, a multi-faceted, dynamic approach is
needed.
We have noted that hosting camps for entire schools would be
extremely expensive.
Thus our strategy is to take the entire presentation to the school
twice per term in as dynamic and sugar coated a manner as
possible.
The first time we go is as an event with a basic motivation
seminar – Both outside of school time.
The second time is a one hour event in school time for the
scholars while the teachers enjoy the dynamic presentation in a
separate venue.

3. ISSUES ADDRESSED
Discipline.
Hope for the future.
Wise decision making.
We also use this platform to recruit volunteer students for
our gap year program where they will in turn go to schools
and present the ROAR program.

4. WHAT IS ROAR?
ROAR is a dynamic, exciting campaign to inspire scholars
and teachers to unleash their ‘inner Lion’.
The Lion is a metaphor for the calm, disciplined, focused yet
powerful person who understands that every action impacts on
the future.
This campaign addresses discipline and loss of hope in
scholars and teachers by showing them how every action
and thought directly impact the future.

5. HOW IT WORKS
We present a 20 minute promotional motivation session at the beginning of
the week in school time to advertise the concert on Friday night and ROAR
Seminar on Saturday Night.
The 20 minute presentation consists of a high energy live theatrical
motivation session. This session uses music on a very large sound system as
it‟s backdrop and is very dynamic an exciting for scholars to watch.
The Friday evening (19h00-22h00 o clock) is an actual event with performers
and a DJ. This event is highly motivating and inspiring. (R50 entrance).
(17h30-18:30) is the actual seminar (free entrance).
The seminar is a visually exciting 3 part presentation.

6. THE MESSAGE
Once upon a time, there was a Lion Cub who was raised by a herd of stubborn Oxen.
These Oxen could not see the future, only the grass on the ground in front them. Thus they
would stubbornly resist anything that they felt was not in their immediate interest. All these
Oxen were interested in was being fed. They would thoughtlessly follow wherever the trail
of hay, grass or grain led and resist anything that did not result in immediate gratification.
They were stubborn and rude.
This frustrated the Lion Cub as every instinct inside him pointed to a future beyond
immediate gratification. He wanted more out of life than slavery to hay and grain. He
wanted a life of purpose.
One day, he heard the roar of Lion far in the distance. The roar resonated with his soul and
called to every part of him to be who he really was. In that moment he knew that he was
not made to be yoked to the slavery of grain and hay. He was born to be great. From that
moment on he would think like a Lion, speak like a Lion and act like a Lion.

7. THE MESSAGE
In the presentation, we explain how hay, grass and grain are the things that
keep you acting like an Ox. Selfishness, lack of discipline, ego and immature
behaviour are all the food of a life destined for the yoke of slavery.
We show how short sightedness leads to an unfulfilled life in the long run, how
a bad attitude can shut every door to your dreams coming true and how short
cutting leads you to a life of poor decisions.
We show how a Lion is powerful, affectionate and strategic.
It is our goal to inspire every participant to embrace their „inner Lion‟ and make
consistent wise decisions.

8. THE ROAR
TEAM
OUR LIFE’S DREAM IS TO MAKE YOURS COME TRUE.

9. JAYDIN
Jaydin has qualified for the SA teams to
compete in both the “World of Performing
Arts Championships in Hollywood” for 4
years running He won one of the divisions
for dancing at world champs in Hollywood.
Jaydin has won many other competitions and
medals and has been the grand champ three
times and overall grand champ once at SA
Performing Arts Championships. He won
Battle of the Spotlight, came second at
Diana Moore‟s Dance championships at
Carnival City.
ANDREW
15 Years of Cutting Edge Motivation
Presentation.
Musician, Film Director, Producer and
seasoned leader.
Crowds from 10 to 100 000 in
Corporate, Schools, Churches and
Festivals.
He is a dynamic motivational speaker who
uses cutting edge media to inspire and
motivate audiences across the world.
From self defence- and survival instructor to
a teacher in the healing arts and is a
passionate health- and wellness coach.
He has developed as a motivational speaker
and a self development facilitator. He is a
keen student of life and human purpose and
walked through the school of life with a keen
interest in learning.
The diverse experiences he has been
exposed to throughout his life and his
eagerness to learn from success as well as
failures has moulded him into the Life launch
coach and facilitator he is.
Now he is roaring the Lion‟s call...
HANCO

10. MARKETING
School promo with facebook/twitter bbm/whatsapp stims.
ADMIT 1 – EP CD is ticket.
Banners x 3
Posters x 10 per school.
Local Radio
Facebook
Twitter
YouTube
Bluetooth