This document outlines a strategic marketing plan for a university. It begins with an analysis of the current situation, including the economic climate, higher education industry trends, competition, and details about the university. Key points of interest are identified, including the university's heavy reliance on enrollment for revenue. The plan then discusses the vision, mission and action steps around branding, relationship marketing, and measurement. The branding strategy focuses on refining the university's name and positioning. Tactics proposed include traditional and social media, as well as video content to promote the refreshed brand identity.
The annual report examines the state of higher education in 2014 and identifies several challenges facing institutions. Enrollment is down at 46% of schools due to price sensitivity, while costs continue rising. Revenue sources like tuition, government funding, and endowments are under strain. Emerging strategies around risk management, online learning, and shared services aim to help institutions adapt to changes in student demographics and technology while improving operations and governance. However, conservative university presidents remain skeptical of innovations and the need for significant reforms.
The document discusses how rising college costs and student loan debt are putting pressure on career services offices to prove the value of a college degree. It outlines the history and purpose of career services, but notes that finding employment after college has become more difficult in today's economy. Student loan debt levels are soaring as the cost of college increases faster than inflation. This is causing families to question the return on investment of higher education. As a result, career services offices face pressure to achieve higher placement rates to justify the cost of college to students and their families. If placement rates are not high, it could lead to lower enrollment and reduced budgets for career services.
Universities and colleges must develop new business models to deal with scarce resources, increased demand for productivity and lower tuition, and changing demographics. This presentation to leaders in a major corporation outlines the pressures and the actions that a national higher education association is recommending to the institutions.
The document analyzes the for-profit university industry in the United States using Porter's Five Forces framework. It finds that the threat of new entry and substitution are high due to regulations limiting growth and alternatives like community colleges providing a better return on investment. Industry rivalry is also high with over 1,500 competitors. Buyer power is low since students have few options besides loans, but supplier power is medium-high due to reliance on federal funding and limited credit transfers. The industry has experienced slowed growth in recent years due to regulatory scrutiny but is projected to continue growing at an annual 1.3% rate through 2021 as the largest players expand globally.
This document discusses opportunities for upskilling North Carolina's existing workforce, particularly the hundreds of thousands of "non-completers" who have some postsecondary experience but no credentials. It notes that 905,000 NC residents are non-completers, and targeting this group could help address employer challenges in finding workers and individual challenges in career mobility. The document explores how NC's workforce and education systems can better connect non-completers to opportunities to complete their degrees or certificates through strategies like part-way home programs, work-based learning, and credentialing military experience.
The document discusses the transition from high school to postsecondary education in North Carolina. It notes that both high schools and postsecondary institutions have a role to play in ensuring students are prepared and supported. High schools need to focus on developing students' academic skills and knowledge, soft skills, and understanding of the application process. Postsecondary institutions need to provide financial support, help with college knowledge, and academic and social engagement supports. The document reviews North Carolina's performance, noting improvements in graduation rates but ongoing challenges in academic achievement, particularly in math, and gaps between student groups. It concludes that strengthening transitions is important to increasing postsecondary attainment.
The document discusses postsecondary attainment goals that have been set by 41 states. It provides an overview of key aspects of state goals, including:
- Age ranges targeted (most focus on 25-64 but some focus only on younger adults)
- Credential definitions (some include certificates while others only include degrees)
- Timelines for achievement (which vary widely from 5 to 21 years)
- Levels of targeted growth in attainment (which average around 18 percentage points)
It also summarizes Tennessee's approach, which includes a coordinated statewide effort through alignment between K-12, higher education, and the governor's office to boost attainment through initiatives like Tennessee Promise for free community college.
The annual report examines the state of higher education in 2014 and identifies several challenges facing institutions. Enrollment is down at 46% of schools due to price sensitivity, while costs continue rising. Revenue sources like tuition, government funding, and endowments are under strain. Emerging strategies around risk management, online learning, and shared services aim to help institutions adapt to changes in student demographics and technology while improving operations and governance. However, conservative university presidents remain skeptical of innovations and the need for significant reforms.
The document discusses how rising college costs and student loan debt are putting pressure on career services offices to prove the value of a college degree. It outlines the history and purpose of career services, but notes that finding employment after college has become more difficult in today's economy. Student loan debt levels are soaring as the cost of college increases faster than inflation. This is causing families to question the return on investment of higher education. As a result, career services offices face pressure to achieve higher placement rates to justify the cost of college to students and their families. If placement rates are not high, it could lead to lower enrollment and reduced budgets for career services.
Universities and colleges must develop new business models to deal with scarce resources, increased demand for productivity and lower tuition, and changing demographics. This presentation to leaders in a major corporation outlines the pressures and the actions that a national higher education association is recommending to the institutions.
The document analyzes the for-profit university industry in the United States using Porter's Five Forces framework. It finds that the threat of new entry and substitution are high due to regulations limiting growth and alternatives like community colleges providing a better return on investment. Industry rivalry is also high with over 1,500 competitors. Buyer power is low since students have few options besides loans, but supplier power is medium-high due to reliance on federal funding and limited credit transfers. The industry has experienced slowed growth in recent years due to regulatory scrutiny but is projected to continue growing at an annual 1.3% rate through 2021 as the largest players expand globally.
This document discusses opportunities for upskilling North Carolina's existing workforce, particularly the hundreds of thousands of "non-completers" who have some postsecondary experience but no credentials. It notes that 905,000 NC residents are non-completers, and targeting this group could help address employer challenges in finding workers and individual challenges in career mobility. The document explores how NC's workforce and education systems can better connect non-completers to opportunities to complete their degrees or certificates through strategies like part-way home programs, work-based learning, and credentialing military experience.
The document discusses the transition from high school to postsecondary education in North Carolina. It notes that both high schools and postsecondary institutions have a role to play in ensuring students are prepared and supported. High schools need to focus on developing students' academic skills and knowledge, soft skills, and understanding of the application process. Postsecondary institutions need to provide financial support, help with college knowledge, and academic and social engagement supports. The document reviews North Carolina's performance, noting improvements in graduation rates but ongoing challenges in academic achievement, particularly in math, and gaps between student groups. It concludes that strengthening transitions is important to increasing postsecondary attainment.
The document discusses postsecondary attainment goals that have been set by 41 states. It provides an overview of key aspects of state goals, including:
- Age ranges targeted (most focus on 25-64 but some focus only on younger adults)
- Credential definitions (some include certificates while others only include degrees)
- Timelines for achievement (which vary widely from 5 to 21 years)
- Levels of targeted growth in attainment (which average around 18 percentage points)
It also summarizes Tennessee's approach, which includes a coordinated statewide effort through alignment between K-12, higher education, and the governor's office to boost attainment through initiatives like Tennessee Promise for free community college.
What Next ? - The future of higher EducationMahavir Pati
This presentation explores the future trends in Education, The skills that will be important in Future and some revolutionary and cutting edge developments in the Domain of Higher Education
This document summarizes a study that tested interventions to provide information to high-achieving, low-income students about selective college opportunities. The study randomly assigned over 39,000 students to receive different interventions or no treatment (the control group). The most comprehensive intervention (ECO-C) provided semi-customized information on colleges and application fee waivers. The study found that ECO-C caused students to apply and get admitted to more selective colleges with better outcomes. It also did not negatively impact students' freshman grades. The benefits of ECO-C far outweighed the low $6 per student costs, suggesting it could be an effective way to help more high-achieving, low-income students realize
Transformation Strategies for Higher EducationCognizant
Across the education ecosystem, the basic tenets of teaching and learning are being challenged by business and technology drivers -- compelling institutions in the higher education field to adopt a new playbook in order to remain relevant.
The cost of education has increased at a faster rate than average consumer costs over the last decade. These rising expenses and a changing economic environment make planning for education all the more important. The discussion in this newsletter covers important topics surrounding managing education costs.
The document provides guidance on maximizing public relations potential through a well-executed PR strategy at Wayne State University. It outlines key publics to engage, benefits of good PR like increased prestige and funding, and tactics for individual schools/colleges to reinforce the university's image through media relations, identifying opportunities, and aligning messages with university goals. Specific tips are provided for pitching stories to media, developing materials, securing coverage of events, and leveraging coverage.
The STEM Integrated Marketing and Communications Plan (IMC Plan) describes a new, holistic approach to the institute’s external marketing and communication strategy. The plan serves as a guide to help reshape brand perception, enhance awareness, and increase applications and enrolment. Secondarily, the implementation of this plan will help build internal culture and pride by fostering engagement among all members of the STEM community: students, parents, administration and faculty, trustees and local and international partners.
In keeping with the strategic goals of STEM’s strategic plan and support of the Apajee’s workforce initiatives developed in collaboration with MS, it is essential that the institute builds on its collaborative marketing efforts to encourage more students to get the training necessary to succeed in today’s world.
Writing and Rhetoric in the Field of Study Abroad Outreach and AdvocacyJennifer Dodge
This Disciplinary Report focuses on the types of rhetoric used by three major sectors of study abroad outreach and advocacy, a field in which I am interested in building a career: Program Providers, Advocacy Organizations, and University Departments. Close attention is paid to the persuasive appeals of Pathos, Ethos, and Logos within certain sectors, as they vary in importance and application, depending on the audience. Furthermore, the role of social media has become increasingly important in the field, and much of the report documents the growing need for writers to organize and manage the content strategy of all communications and discourse representative of the sector.
Final 2+2 aiea cgacc workshop san fran 201116 revisedCGACC
This document outlines a workshop on community colleges and universities working together through 2+2 programs. It discusses global trends driving increased demand for international higher education. It also examines US market trends, including declining US market share. The workshop covers assessing campus readiness, developing 2+2 agreements between institutions, implementation phases, challenges, and evaluating success. The goal is providing pathways for international students to complete bachelor's degrees in four years by starting at community colleges.
The Effects of Consumerism on Access to Higher EducationCornell Woodson
Cornell Woodson is a graduate student studying higher education who wrote a paper examining how consumerism contributes to rising college tuition costs. The paper argues that as colleges work to meet student expectations by spending on lavish facilities, technology, and amenities, the operational costs increase, driving tuition higher. This pricing out of lower-income students and reducing access to higher education. While consumer choice is important, colleges should refocus on their core educational mission to improve affordability and access.
The property team at Flats On D handed out 1,000 free "Charlie Cards" to Boston commuters from 4-6pm on a rainy Wednesday afternoon to promote their apartments, and they had legendary singer Rene Rancourt sing and take pictures with commuters from 5-6pm to boost engagement.
The document discusses feedback received on ancillary work from an audience. The feedback noted that the A4 poster was too landscape oriented and contained too much content. It also found the font used on the front cover was difficult to read. Based on this, the creator decided to change the A4 poster to a portrait orientation with reduced content, use a clearer font on the front cover, and ensure consistency in font choices across materials to improve branding.
This document provides 50 gift ideas for Mother's Day categorized into different interests including:
- For the glamorous mom: Fragrance gifts like perfumes and hair styling tools
- For the homemaker mom: Kitchen appliances and home goods
- For the active mom: Fitness trackers and speakers for music
- For the tech savvy mom: Cameras, eReaders and portable speakers
- For the busy mom: Spa baskets, flower bouquets, food baskets and beauty products
- For the mom who loves jewelry: Bracelets, earrings, necklaces and pendants
It includes descriptions of each gift along with links to purchase them,
Children participated in the East Longmeadow Library's summer reading program called "Dream Big, Read!" where they earned tickets for reading books and visiting the library to do arts and crafts and play games. The program encouraged children from birth to 8th grade to read lots over the summer break through fun activities and incentives to help prevent the "summer slide" in reading skills. Participants thanked the library for a wonderful summer reading program.
The document summarizes a training program for professionals conducted over multiple batches. It provides statistics on the number of students in each batch and their placement outcomes. The training aimed to enhance students' technical skills in areas like programming and soft skills like communication. It covered subjects through lectures, labs, projects and activities. Most students received job placements in IT companies after completing the training.
A simple introduction to RSS feeds, Reader applications and a "How To" from the blogging perspective. This Slideshare also includes information about the elimination of Google Reader and potential issues with FeedBurner for current users.
This document lists many physical constants used in mechanics, molecular physics, electricity and optics, magnetics, atomic and nuclear physics, and some off-system units of measurement. It includes constants like the speed of light, gravitational constant, Boltzmann's constant, elementary charge, mass of the electron, permeability of vacuum, Planck's constant, Bohr radius, and conversions between units like years, atmospheres, bars, and ergs. The constants provide fundamental information used across several fields of physics.
This document is the table of contents for the February 2011 issue of Technology Review magazine. It lists various articles in the issue, including searching for the future of television, the impact of mapping the human genome after 10 years, whether electric vehicles will succeed, rebuilding architecture with new software, and hacking the Microsoft Kinect. It also lists various technology briefings, reviews, and news from the labs. The document provides a high-level overview of the various topics and stories covered in this issue of the magazine.
Our music video challenged conventions of real punk rock media products in several ways:
1) It was filmed in black and white like Joy Division photographs to represent their smart, dimly lit style.
2) Shots were framed and characters posed to reference famous Joy Division photos.
3) One band member wore dark makeup and eccentric hair like typical punk bands, while the others had Joy Division's cleaner look to blend genres.
4) A continuous shot of the singer from behind with a word on her jacket, like in the Joy Division film Control, drew attention in the same style.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
The document summarizes West Island School's laptop program. It discusses initial investments in infrastructure like lockers, CCTV, wireless networks, and loan laptops. It also discusses ongoing investments like staff training, increasing the eLearning coordinator's time, and implementing an enhanced induction and departmental e-learning coach program. The document also discusses the school's focus on cybersecurity education, policy, infrastructure, and standards. It outlines the laptop purchase decision process and purchasing options for students, including the ability to pay by check, credit card, or a 12-month installment plan along with accidental damage protection.
What Next ? - The future of higher EducationMahavir Pati
This presentation explores the future trends in Education, The skills that will be important in Future and some revolutionary and cutting edge developments in the Domain of Higher Education
This document summarizes a study that tested interventions to provide information to high-achieving, low-income students about selective college opportunities. The study randomly assigned over 39,000 students to receive different interventions or no treatment (the control group). The most comprehensive intervention (ECO-C) provided semi-customized information on colleges and application fee waivers. The study found that ECO-C caused students to apply and get admitted to more selective colleges with better outcomes. It also did not negatively impact students' freshman grades. The benefits of ECO-C far outweighed the low $6 per student costs, suggesting it could be an effective way to help more high-achieving, low-income students realize
Transformation Strategies for Higher EducationCognizant
Across the education ecosystem, the basic tenets of teaching and learning are being challenged by business and technology drivers -- compelling institutions in the higher education field to adopt a new playbook in order to remain relevant.
The cost of education has increased at a faster rate than average consumer costs over the last decade. These rising expenses and a changing economic environment make planning for education all the more important. The discussion in this newsletter covers important topics surrounding managing education costs.
The document provides guidance on maximizing public relations potential through a well-executed PR strategy at Wayne State University. It outlines key publics to engage, benefits of good PR like increased prestige and funding, and tactics for individual schools/colleges to reinforce the university's image through media relations, identifying opportunities, and aligning messages with university goals. Specific tips are provided for pitching stories to media, developing materials, securing coverage of events, and leveraging coverage.
The STEM Integrated Marketing and Communications Plan (IMC Plan) describes a new, holistic approach to the institute’s external marketing and communication strategy. The plan serves as a guide to help reshape brand perception, enhance awareness, and increase applications and enrolment. Secondarily, the implementation of this plan will help build internal culture and pride by fostering engagement among all members of the STEM community: students, parents, administration and faculty, trustees and local and international partners.
In keeping with the strategic goals of STEM’s strategic plan and support of the Apajee’s workforce initiatives developed in collaboration with MS, it is essential that the institute builds on its collaborative marketing efforts to encourage more students to get the training necessary to succeed in today’s world.
Writing and Rhetoric in the Field of Study Abroad Outreach and AdvocacyJennifer Dodge
This Disciplinary Report focuses on the types of rhetoric used by three major sectors of study abroad outreach and advocacy, a field in which I am interested in building a career: Program Providers, Advocacy Organizations, and University Departments. Close attention is paid to the persuasive appeals of Pathos, Ethos, and Logos within certain sectors, as they vary in importance and application, depending on the audience. Furthermore, the role of social media has become increasingly important in the field, and much of the report documents the growing need for writers to organize and manage the content strategy of all communications and discourse representative of the sector.
Final 2+2 aiea cgacc workshop san fran 201116 revisedCGACC
This document outlines a workshop on community colleges and universities working together through 2+2 programs. It discusses global trends driving increased demand for international higher education. It also examines US market trends, including declining US market share. The workshop covers assessing campus readiness, developing 2+2 agreements between institutions, implementation phases, challenges, and evaluating success. The goal is providing pathways for international students to complete bachelor's degrees in four years by starting at community colleges.
The Effects of Consumerism on Access to Higher EducationCornell Woodson
Cornell Woodson is a graduate student studying higher education who wrote a paper examining how consumerism contributes to rising college tuition costs. The paper argues that as colleges work to meet student expectations by spending on lavish facilities, technology, and amenities, the operational costs increase, driving tuition higher. This pricing out of lower-income students and reducing access to higher education. While consumer choice is important, colleges should refocus on their core educational mission to improve affordability and access.
The property team at Flats On D handed out 1,000 free "Charlie Cards" to Boston commuters from 4-6pm on a rainy Wednesday afternoon to promote their apartments, and they had legendary singer Rene Rancourt sing and take pictures with commuters from 5-6pm to boost engagement.
The document discusses feedback received on ancillary work from an audience. The feedback noted that the A4 poster was too landscape oriented and contained too much content. It also found the font used on the front cover was difficult to read. Based on this, the creator decided to change the A4 poster to a portrait orientation with reduced content, use a clearer font on the front cover, and ensure consistency in font choices across materials to improve branding.
This document provides 50 gift ideas for Mother's Day categorized into different interests including:
- For the glamorous mom: Fragrance gifts like perfumes and hair styling tools
- For the homemaker mom: Kitchen appliances and home goods
- For the active mom: Fitness trackers and speakers for music
- For the tech savvy mom: Cameras, eReaders and portable speakers
- For the busy mom: Spa baskets, flower bouquets, food baskets and beauty products
- For the mom who loves jewelry: Bracelets, earrings, necklaces and pendants
It includes descriptions of each gift along with links to purchase them,
Children participated in the East Longmeadow Library's summer reading program called "Dream Big, Read!" where they earned tickets for reading books and visiting the library to do arts and crafts and play games. The program encouraged children from birth to 8th grade to read lots over the summer break through fun activities and incentives to help prevent the "summer slide" in reading skills. Participants thanked the library for a wonderful summer reading program.
The document summarizes a training program for professionals conducted over multiple batches. It provides statistics on the number of students in each batch and their placement outcomes. The training aimed to enhance students' technical skills in areas like programming and soft skills like communication. It covered subjects through lectures, labs, projects and activities. Most students received job placements in IT companies after completing the training.
A simple introduction to RSS feeds, Reader applications and a "How To" from the blogging perspective. This Slideshare also includes information about the elimination of Google Reader and potential issues with FeedBurner for current users.
This document lists many physical constants used in mechanics, molecular physics, electricity and optics, magnetics, atomic and nuclear physics, and some off-system units of measurement. It includes constants like the speed of light, gravitational constant, Boltzmann's constant, elementary charge, mass of the electron, permeability of vacuum, Planck's constant, Bohr radius, and conversions between units like years, atmospheres, bars, and ergs. The constants provide fundamental information used across several fields of physics.
This document is the table of contents for the February 2011 issue of Technology Review magazine. It lists various articles in the issue, including searching for the future of television, the impact of mapping the human genome after 10 years, whether electric vehicles will succeed, rebuilding architecture with new software, and hacking the Microsoft Kinect. It also lists various technology briefings, reviews, and news from the labs. The document provides a high-level overview of the various topics and stories covered in this issue of the magazine.
Our music video challenged conventions of real punk rock media products in several ways:
1) It was filmed in black and white like Joy Division photographs to represent their smart, dimly lit style.
2) Shots were framed and characters posed to reference famous Joy Division photos.
3) One band member wore dark makeup and eccentric hair like typical punk bands, while the others had Joy Division's cleaner look to blend genres.
4) A continuous shot of the singer from behind with a word on her jacket, like in the Joy Division film Control, drew attention in the same style.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
The document summarizes West Island School's laptop program. It discusses initial investments in infrastructure like lockers, CCTV, wireless networks, and loan laptops. It also discusses ongoing investments like staff training, increasing the eLearning coordinator's time, and implementing an enhanced induction and departmental e-learning coach program. The document also discusses the school's focus on cybersecurity education, policy, infrastructure, and standards. It outlines the laptop purchase decision process and purchasing options for students, including the ability to pay by check, credit card, or a 12-month installment plan along with accidental damage protection.
Ik ben Saskia Vugts (1963) Al jaren schilder ik portretten in opdracht met olieverf. Na mijn opleiding aan de academie ben ik professioneel portretschilder. Mijn grootste inspiratiebron is de unieke mens. Met liefde probeer ik in ieder portret een hart en ziel te leggen.Op een geheel eigenwijze schilder ik mijn portretten op de authentieke manier met een knipoog naar modern design. Voorheen tekende ik portretten met pastel, ik maak ook dierportretten in opdracht. Aan een Portretopdracht gaat een fotoshoot vooraf. Waar veel energie ingestoken wordt, het is belangrijk om een goed beeld van de te portretteren persoon te krijgen. Na een aantal maanden is het te vervaardigen portret klaar. In opdracht van de gemeente Vught schilderde ik een levensgroot staatsieportret van Koning Willem Alexander(150/210). Voor meer informatie kijk op mijn persoonlijke website: http://saskiavugts.nl/portret-in-opdracht/
The digestive system breaks down food and absorbs nutrients. It begins with the mouth, where saliva starts breaking down food. Food then moves to the stomach through the esophagus, where it is further broken down into a liquid substance. It then passes to the small intestine, where nutrients, vitamins, and minerals are absorbed into the bloodstream before passing waste to the large intestine for further processing and nutrient absorption before elimination.
Ik ben Saskia Vugts ( 1963 ) Al jaren schilder ik portretten in opdracht met olieverf. Na mijn opleiding aan de academie voor schone kunsten Arendonk ben ik professioneel portretschilder. Mijn grootste inspiratiebron is de unieke mens. Met liefde probeer ik in ieder portret een hart en ziel te leggen.Op een geheel eigenwijze schilder ik mijn portretten op de authentieke manier met een knipoog naar modern design. Voorheen tekende ik portretten met pastel, ik maak ook dierportretten in opdracht. Aan een Portretopdracht gaat een fotoshoot vooraf. Waar veel energie ingestoken wordt, het is belangrijk om een goed beeld van de te portretteren persoon te krijgen. Na een aantal maanden is het te vervaardigen portret klaar. Voor meer informatie kijk op mijn persoonlijke website
Minden, ami szép(9)+ani (nx power lite)VarganeAnny
This document contains an email address and a reference to a free stock photo website but no other substantive information. The email address and website are the only identifiable elements in the document.
"Enrollment Management," presented by Dennis Pruitt at the College Business Management Institute, 2016
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Through our team of experts, the Division of Student Affairs and Academic Support enrolls academically prepared students and connects them with experiences and resources that will help them achieve a lifetime of meaningful leadership, service, employment and continued learning. Learn more at sc.edu/studentaffairs.
The document provides an overview of the US higher education system. It discusses three major philosophical beliefs that underpin American higher education: Jeffersonian ideals of limited government control, capitalism and free markets, and commitment to equal opportunity. It describes the different types of institutions, including research universities, comprehensive universities, liberal arts colleges, and community colleges. It also addresses funding sources, admissions processes, degrees offered, and current challenges facing higher education in the US.
1. Global rankings of universities have risen in prominence due to increased global competition for talent and resources.
2. Rankings impact higher education institutions, students, faculty, government policy and academic decision-making by incentivizing certain types of behavior and resource allocation.
3. In response to rankings, higher education institutions are focusing resources on fields and activities that positively influence their position, such as research in science and recruiting high-achieving students and faculty.
The document discusses Synergis Education, a company that helps institutions expand their graduate program offerings through scalable and tailored solutions. It provides an overview of Synergis' approach, emphasizing flexibility, growth, and removing barriers. The document also introduces John Donohue and Clay Gillespie, two executives at Synergis with extensive experience in higher education and marketing. It then shifts to discussing considerations for 21st century graduate students and programs, focusing on access, relevance, transparency, and adapting integrated marketing strategies to engage modern students.
This presentation discusses enrollment management in light of pressures facing higher education institutions. It will provide an introduction to enrollment management, including the philosophical, operational, and practical aspects. Participants will learn about trends impacting enrollment and the complexity of managing risk through enrollment. Effective enrollment requires understanding an institution's identity and competitors, conducting environmental scans, taking strategic action, and managing relationships. Key aspects include recruitment, financial aid packaging, predictive modeling, campus visits, and personalizing communications.
Dr. Freeman A. Hrabowski, III, president of the University of Maryland, Baltimore County (UMBC), offers practical and scalable solutions to that problem in a new policy paper released by The McGraw-Hill Research Foundation. In the paper, Institutional Change in Higher Education: Innovation and Collaboration, Hrabowski discusses how his institution has addressed the shortage of STEM graduates, particularly among groups that have been underrepresented in these fields, including minorities, women, and students from low-income backgrounds. UMBC has been recognized widely as a leader in higher education innovation. For three years in a row, the U.S. News and World Report America’s Best Colleges Guide has ranked the university number one among “Up-and-Coming” national universities.
The document discusses the increasing importance of knowledge and higher education globally and nationally. It notes pressures on governments and universities to expand access to higher education while containing costs. This has led to policies encouraging private provision, increased student contributions, performance measures, and use of ICT to reduce delivery costs. Students now expect flexible options and personal attention. For open and distance education providers, there are challenges around research status, competition from private providers, and attracting qualified teaching staff. The document calls for a strategic review of open and distance education to determine strengths and focus, and greater collaboration among institutions.
2012 Australian Higher Education Survey ResultsJohn Burgher
Extensive research is put into interviewing the Australian Higher Education Sector to ensure top quality conference agendas. The content strives to be a reflection of the most critical issues, challenges and opportunities that will impact the Higher Education Sector over the next 12 months.
Better cheaper faster board-ceo partnership for changeEllen Chaffee
This document summarizes a workshop on strategic finance for higher education institutions facing budget challenges. It discusses the need for colleges and universities to change their business models to improve affordability, accessibility, efficiency and effectiveness in order to meet goals for increasing the number of college graduates. The workshop covers strategies for reducing costs through program prioritization, administrative efficiencies and productivity gains through improved retention, time to degree and learning outcomes. It emphasizes the importance of aligning financial decisions with institutional mission and strategic goals through the use of strategic indicators and financial metrics to assess progress.
Preparing for the Future: Aligning Institutional Strategic Planning with Emer...DrEducation
The confluence of cost pressures, demographic shifts, and technological forces is shaping the context of global higher education. In this interactive session, senior international officers at diverse institutions share their perspectives on how they are preparing for the future and aligning their strategic plans with the emerging trends.
Learning Objectives:
Explore the importance of long-range strategic planning despite pressures for short-term results.
Recognize key global issues and trends that influence strategic plans.
Identify good practices and diverse approaches of infusing global trends in developing strategic plans.
Chair : Rahul Choudaha, PhD
Principal Researcher & CEO
DrEducation, LLC
Presenter(s)
Joe Chicharo, PhD
Deputy Vice-Chancellor (Academic)
University of Wollongong
K. Jimmy Hsia, PhD
Vice Provost for International Programs and Strategy
Carnegie Mellon University
Cheryl Matherly, EdD
Vice President/Vice Provost International Affairs
Lehigh University
The document discusses 10 trends affecting the future of higher education: 1) Financial challenges due to public funding cuts and the economic downturn. 2) President Obama's priorities of increasing the percentage of college graduates and supporting community colleges. 3) The growing influence of for-profit colleges. 4) The increasing role of technology and distance education. 5) Internationalization and globalization of higher education. 6) Increased focus on quality, accountability and student outcomes. 7) Sustainability and climate change initiatives on campuses. 8) Shifting focus to 21st century skills. 9) New forms of institutions through partnerships and online programs. 10) What other trends should be considered.
During the Emerging Leaders Seminar for Entrepreneurship & Innovation our group was tasked with developing an idea that would increase access and exposure to higher education for underserved communities. The following presentation was the solution we presented to Yale faculty.
Addressing Current Issues and Challenges in HEShelai Valdez
The document discusses several issues facing higher education institutions in the Philippines including a lack of overall vision, deteriorating quality, and limited access to quality education. It outlines challenges such as a large number of institutions and programs without proper oversight, poor student performance on exams, and low education spending. The Commission on Higher Education's response included rationalizing the higher education system, improving quality standards, and increasing access through scholarships and financial aid programs. The document calls for collaboration between higher education groups and the Commission on Higher Education to address the current challenges.
Addressing Current Issues and Challenges in HEShelai Valdez
The document discusses several issues facing higher education institutions in the Philippines including a lack of overall vision, deteriorating quality, and limited access to quality education. It outlines challenges such as a large number of institutions and programs without proper oversight, poor student performance on exams, and low education spending. The Commission on Higher Education is working to address these through rationalization efforts, improving quality standards, and expanding access programs. The assistance of professional organizations is needed to chart the future direction of higher education in the country.
Beyond your backyard: Reaching nationwide audiences with local resourcesChelsie Jankow
Demographic and financial trends are putting pressure on institutions of all kinds to more aggressively build their reputations beyond their traditional backyards.
Join us as we talk with Bob Finnerty, Chief Communications Officer at Rochester Institute of Technology, about how his institution pursued a multi-pronged communications strategy to raise RIT’s profile in Silicon Valley — 3,000 miles away — without a massive national advertising budget.
There is a significant disconnect between how academics and the public view the role and reputation of universities. When asked about the most important attributes of a top university, academics prioritized deep academic expertise while the public emphasized career outcomes like access to top jobs. Additionally, the public expects universities to demonstrate real-world impact beyond academic excellence in order to be highly reputable. Universities must communicate how they provide opportunities for students through career preparation, access, and societal impact if they want to improve their reputation with the public.
This document provides an outline for a presentation on economic and community development in Southern Indiana. The presentation includes three sections: regional tourism development, regional workforce development, and the proposed Indiana University Rural Center of Excellence. For regional tourism development, topics include building a regional brand, targeted marketing, increasing collaboration between tourism groups, and an interactive tourism mapping project. For workforce development, utilizing existing state resources through WorkOne Indiana and suggestions for afterschool/summer education programs are discussed. The final section proposes that Indiana University establish a Rural Center of Excellence focused on rural business/cooperatives, STEM, health/substance abuse, and technology/broadband.
Presented by Patrick Lane, WICHE
This webinar focuses on why reengaging adult learners (particularly those with some college credit but no degree) is such an important part of any metropolitan strategy to increase degree attainment. With demographic and workforce projections showing that the traditional education pipeline will not provide sufficient students to meet the future needs of employers, bringing back adults who have started but not finished a postsecondary credential is crucial. In addition to focusing on the need to serve these potential students, the webinar also shares promising strategies to develop collaborative relationships with other stakeholders to increase degree attainment.
Similar to Roadmap -- USciences Annual Planning (20)
2. Purpose
Set a roadmap to follow next
year that becomes a springboard
for the future
Analyze and interpret landscape
Action plan for marketing
Branding
Relationship Marketing
Enrollment Management
Retention/Journey
Evolution of Public Relations
Measurement, Timing, Budget
3. Situation Analysis
Economic, Social, Political,
Technology
Higher Ed Industry
Competition
About University of the Sciences
―Customers‖ we serve
4. Eeeekonomy
Housing crisis
Politicians bi-partisan to fix it – HUH?
Technology barrage gives new marketing
reach opportunities but adds to clutter
All in a global world
5. Eeeekonomy
Budget shortfalls in Pennsylvania state ($1.7b) and
city of Philadelphia
Mergers and moves in pharma
J losses
ob
But healthcare insulated, still growing rapidly
6. Hunkering down: Higher Ed
Enrollment is anti-cyclical in a recession…
Applications at most four-year state colleges in NJ,
PA and the nation are up
Applications increased at 12 of 14 PA state system
universities
Drexel received 30,000 apps – 36% increase
USP relies on
enrollment for
88% of revenue
(Source: Philadelphia Inquirer, March 15, 2009)
7. Hunkering down: Higher Ed
……financing is not
Institution endowments
hemorrhaging
Private college loans harder to get
Public funding squeezed by falling
tax revenues and increased welfare
spending
Raising tuition and fees raises
hackles
Falling home values reduce second
mortgages
529 accounts shrinking
8. Hunkering down: Higher Ed
Enrollment and costs intrinsically linked
―A $100 increase in tuition
correlates to enrollment drops of
0.5% to 1.0%.‖ (Heller study,
1997)
―75% of 2.7 million full-time,
first-time, degree-seeking
undergrads received financial
aid.‖ (Condition of Education
2008, nces.ed.gov)
Applications at area private
schools with big price tags are flat
or declining
10. Competitive View
Competition burgeoning…
Surge in community colleges‘
enrollment
From 1960 till 2004 and now
recession-driven
In last decade, community college up
24% vs. public 4-year up 19% vs.
private 4-year up 15%
For-profit institutions with on-line
degrees outpacing all others for last
5 years
11. Competitive View
…as core constricts
Over 45% of USP students from PA
Over 47% of USP students from Mid-Atlantic
Percent Change Between 2004-05 and 2014-15 in Total High School Graduates,
by State
(1992-2022, Western Interstate Commission for Higher Education, March 2008)
12. About University of the Sciences
Small, private University in West Philly
Rigorous programs for smart and smarter with
science and health profession bent
Prestige pricing
2%
5 colleges 15%
Area of Major
Pharmacy
Arts & Sciences
Health Sciences
23%
60% Mayes College
Total Enrolled
Three Year Average
550
13. About University of the Sciences
Niche but we do it all in the niche
Networks that work for graduates
University of the Sciences in Philadelphia – a brand
name that never stuck
14. About University of the Sciences
Vision: Be distinguished worldwide as the
eminent institution in pharmacy, science
and health education
Strategy -- Integrated Marketing: Create
a culture of brand awareness and
integrated marketing throughout the
University. Through marketing progress
and accomplishments, enhance the Brand
and image of the University locally,
regionally, nationally and worldwide
15. Meet: Kristi Soo-Min Kang
ASA
Kristie Kang is on Facebook
PharmD major: Philadelphia College of Pharmacy
Legacy family: pharmacist father; dry-cleaner owner mother
Asian American female (third generation)
16. Meet: Matthew William Harris
Pharma Marketing and Management major: Mayes College
(transferred within USP from Physical Therapy)
Insurance actuary father; elementary school teacher mother
Primary influencer -- guidance counselor & friends
BMW
17. Meet: Anuja Shah
Pre-med, Biology major: Misher Arts & Sciences College
Indian-American, Hindu female (first generation)
Primary influencers -- family friends with ties to USP
18. Meet: Graduate Students
Average age -- 35 years old
Seek program flexibility
Tend to pursue degree to advance careers
19. Who we are missing
Demographics
Hispanic/Latino
Black/African American
Transfers
Non-traditional students
GIs
New Bill (8/09): Tuition/fee scaled to most
expensive public college in state of
residence
Yellow Ribbon program: Institutions pay up
to 50% of GIs‘ costs not covered by the bill
with matching funds from Veterans Affairs.
(American Association of State colleges and Universities, 2009)
20. Who we are missing
Psychographics
Preference for business or humanities
or other first, science second
Trepidation of urban settings
More online delivery and program
flexibility
Cash strapped now; caring less about
earnings future
Outside geography
Simply unaware
21. Situation Analysis: Summary
We are living in interesting times
Great to be niche and networked
Not great to be geo bound and tuition tied
Challenged with the Brand
Resource limited
Unknown future
22. Marketing: Vision – Mission
Vision: Be a true pacesetter in
creating and delivering a new
generation of higher
education marketing
Mission: Use and foster our
unique talents in strategic
planning, creativity, process
and analytics to set the Brand
above competitive clutter and
to achieve institution‘s goals
24. Action Plan
How we attack it
Continuation -- Following
Twists on Strategy of the Tactics -- Partnering
New Generation of Marketing – Leading
25. “Brand is how you sort out the cesspool.”
(Eric Schmidt, chief
executive, Google, as
quotes in Advertising Age,
October 8, 2008)
26. Brand -- Research
University of the Sciences in
Philadelphia name is clunky and
long. ―USP‖ is unmemorable,
stands for nothing and didn‘t
stick after 10+ years of trying.
Drop ―in Philadelphia‖ to cut
syllables and avoid geographical
limitations. (Singer brand study, qualitative -- 7/08)
BRAND BENCHMARK STUDY.
(Moore brand awareness study, quantitative & qualitative – 5/09)
27. Brand -- Bedrock foundation
Objective: Define, establish and grow brand
awareness and perception to halo the University,
supporting and advancing all other efforts
Strategy: Create and position a holistic experience
and consistent messaging approach to distinguish
programs, establish college personas/promises and
clearly position the Brand
28. Continuation
Following & Executing
Updating and refreshing existing materials
and messages
Media
Radio
Signage
Print ads
Website updates
PR: Bulletin, Newsletter
Sponsorships, Event Support
29. Twists
Partnering and strategy of the tactics
Factsheet brochures with unique urls
Social networking – Twitter & Blogs
Vidcasts
A picture is worth a thousand words and a video
is worth even more!
YOUniversity Vidcast
http://www.youniversitytv.com/university_science_philadelphia.html
30. New Generation
Re-position the Brand
Not about a name change
Not about a tagline
Brand is everything
Positioning is defining,
differentiating, crystallizing and
obvious-simple
Re-find PCP
31. “There is a yawning chasm between you
Generalists and we Directs. Your gods are not
our gods. You cultivate the mystique of
„creativity.‟ Some of you are pretentious
poseurs. We humble people who work in direct
do not regard advertising as an art form. Our
clients don't give a damn whether we win
awards. They pay us to sell their products. „We
sell--or else.‟"
(Advertising Manager‘s
Handbook, Quote of David
Ogilvy, Robert Bly, 1998)
32. Bridging from the Brand
Brand Marketing Relationship Marketing
Attitude (Perception) vs. Action (Behavior)
Establish the Brand vs. Support the Brand
Singular Promise vs. Segmented Promises
Emotional Response vs. Direct Response
Impart Information vs. Offer Information
Simultaneous Message vs. Sequential Messages
“Future” vs. “Now”
About “Us” vs. About “You”
“What do I say” vs. “What do I do?”
Research Dependent vs. Testing Dependent
33. Enrollment Management
Objective: Increase enrollment in
the University, in general, and in
priority programs, specifically;
maximizing penetration in core
markets and expanding beyond
current strongholds
Strategy: Leverage critical decision-
making windows by giving
consumers info they need, a
moment before they even know
they need it
Be relevant, authentic, useful,
compelling
34. Continuation
Following & Executing
Direction from: Admissions,
Graduate Recruiting & Enrollment,
Events
Media
College fair displays
Direct mail
e-Mail
Collateral
Radio with offers
35. Twists
Partnering and strategy of
the tactics
Display/banner ad
campaign
SEARCH campaign
Relevant messaging to
subsegments
Legacy Connection
Community College
Awareness Campaign
New List Selects
U-Sciences Prep finds
‗em younger
36. New Generation
―Resemblers‖ identified with predictive
modeling
Geographical pockets
Ethnic groups
Parental Occupations
Grad behavior—attitude--demographics
Programmatic focus from cost/capacity data
Tracking cost per channel to optimize
Younger than high school juniors
Support revamp in college fair participation
Expanded U-Sciences Prep and High School
Outreach (guidance counselors/influencers)
Delaware Valley Science Fair follow up
37. “The problem when solved will be simple.
The obvious is nearly always simple -- so
simple that sometimes a whole generation of
men and women have looked at it without
even seeing it.”
(Obvious Adams, page 27, Robert Updegraff)
38. Retention/Journey
Objective: Grow
students into lifelong,
active advocates
Strategy: Work with
internal partners to craft
and foster the ultimate
USP journey -- initial
consideration though
campus life and to the
pen-stroke into estate
planning
39. Continuation
Following & Executing
Direction from: Student Life, Alumni
Relations, Institutional Development
Media
Events
Direct mail
e-Mail
Collateral
40. Twists
Opening the digital toolbox
First integrated fundraising email
First e-holiday greeting
Migrating student housing
application online
41. New Generation
Marketing mirror database
Journey/touchpoints map for dialoguing at
moments of truth
Digital and traditional
Manage against lifetime value analysis
80/20 rule for conversion to handraiser generation
Social Networking
Digital alumni destination
Facebook fan page with reasons to visit
Operationalize word of mouth -- grads
42. "What is greatness? I will
answer: it is the capacity to
live by the three fundamental
values of John Galt: reason,
purpose, self esteem."
Quote by Ayn Rand,
Author of Atlas Shrugged,
March 1964
43. Public Relations/Media Relations
Team set up with responsibilities for:
Brand credibility and media buzz;
communications to influence audiences
Push of positive news and pull back of (potentially)
negative issues and even crises
Opportunity to be dynamic part of goal-
oriented, integrated ―Marketing PR‖ efforts
44. Public Relations/Media Relations
Objective: Propel the Brand
forward and advance
enrollment goals by effectively
telling the University‘s story
Strategy: Take advantage of
new and existing media
opportunities using new and
traditional PR and media
tactics to reach different
audiences
45. Continuation & Twists
Traditional PR
News releases, broadcast coverage,
event support, health tips
Publications
USP Bulletin, Newsletters
New PR
Twitter
Expert and Student blogs
46. New Generation
Tool for geographical expansion
End game is enrollment
Measuring results
Integrating efforts
47. “In God we trust...all others, bring data."
(W. Edwards Deming)
48. Measurement
Key Performance Indicators
Brand: awareness and perception
Integration: ROI on traditional and e-channels to new
and existing markets
Program: impact on consideration, inquiry, action and
conversion to match enrollment goals
Organization effectiveness: partner satisfaction
Ongoing – metrics by program
Weekly – web analytics
Quarterly – marketing dashboard
Annually – budget and strategy review
49. Budget
1% Reconciled Budget 2008-09
1%
0% Marketing Communications
2%
8% Advertising/Media--traditional
8% Advertising/Media--digital
41%
Public Relations/Corporate
Relations
Event Support & Sponsorships
Web Development
Administration & Supplies
39%
Travel & Entertainment
1% 2009-10 Budget
1%
• Shift from traditional media
1%
Marketing Communications
2%
and collateral to digital and 8% Advertising/Media--traditional
experiential 38%
Advertising/Media--digital
14% Public Relations/Corporate
Relations
Event Support & Sponsorships
Web Development
Administration & Supplies
35%
Travel & Entertainment
50. "If you wish in this world to advance your
merits you're bound to enhance; you must
stir it and stump it, and blow your own
trumpet, or, trust me, you haven't a
chance."
Quote from William S. Gilbert (1836 - 1911)
Questions?