The document provides a template for a company roadmap that includes sections for values and vision, internal strengths and weaknesses, external opportunities and threats, products and services, customers, sales geography, strategies for growth, dashboard goals, important goals for the year, and ideas to help achieve those goals. The template leaves spaces to fill in specific details for each section.

1. ROADMAP TEMPLATE
Values Vision Competitive Advantage
Internal Strengths: Internal Weaknesses:
S W
External Opportunities: External Threats:
O T
Services/Products: How my company makes money (revenue/sales)
1. ___________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________
Client/Customer: Who my company sells to
1. ___________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________
Geography: Where my company sells its products?
1. ___________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________

2. My company’s top 5 strategies for future growth are:
1. ___________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________
4. ___________________________________________________________________________
5. ___________________________________________________________________________
My company’s Dashboard Goals for this year are (or last year’s performance was)
Revenue: ___________________________________________________________________
Operating Profit: ______________________________________________________________
Quality: _____________________________________________________________________
Client Satisfaction: ___________________________________________________________
My company’s most important goals for this year are:
1. ___________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________
4. ___________________________________________________________________________
5. ___________________________________________________________________________
My ideas to help my company achieve its goals are:
1. ___________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________
4. ___________________________________________________________________________
5. ___________________________________________________________________________