Fortis Marathon Rotterdam[1]

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Fortis Marathon Rotterdam[1]

  1. 1. Fortis Marathon Rotterdam Victor Kwinkelenberg Annemijn Lagas
  2. 2. In this presentation <ul><li>Website analysis </li></ul><ul><li>Competition </li></ul><ul><li>Digital media communication </li></ul>
  3. 3. Website analysis <ul><li>Current website </li></ul><ul><li>Web statistics </li></ul><ul><li>main target groups </li></ul><ul><li>Information </li></ul><ul><li>Easy to find on : Google, Yahoo, MSN and Altavista </li></ul><ul><li>Information refreshed </li></ul><ul><li>Audiovisual content </li></ul><ul><li>Visitors participation </li></ul><ul><li>Contact </li></ul><ul><li>Upload posibilities </li></ul><ul><li>Community </li></ul><ul><li>Sharing information </li></ul><ul><li>Goal </li></ul><ul><li>The main goal of the website of the Fortis Marathon Rotterdam is to inform the target group about the event </li></ul>
  4. 4. Structure of the website Volunteers Contact Organisation Sponsor and partners Information Sponsors Business Marathon Results 2007 Results AD 5K Run RTV Rijnmond Run (10K) Course Medical information Marathon SportExpo Marathon SMS-Service Photos Drink Posts ChampionChip ABC Participants information Contest regulations General conditions Fortis youth run Business Marathon Business Runner Marathon AD 5K Run RTV Rijnmond Run The marathon Register Calendar Road to Rotterdam Goal: youth sport funding Business run Fortis Youth run AD 5K Run RTV Rijnmond Run The marathon Event News letter News News Links Did you know! Rotterdam Hotel packages Pasta party The story of Honor stage Program General Links English/Dutch Sponsors Video Calendar Headlines Home
  5. 5. Competition <ul><li>Marathon of Amsterdam </li></ul><ul><ul><ul><ul><ul><li>More foreign languages </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Use could me more customer orientated </li></ul></ul></ul></ul></ul><ul><li>Marathon of Eindhoven </li></ul><ul><ul><ul><ul><ul><li>Interesting links on homepage </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Homepage is too long </li></ul></ul></ul></ul></ul>
  6. 6. Improvement <ul><li>Selection of different runs </li></ul><ul><li>Less information on the website </li></ul><ul><li>Digital Media Communication </li></ul><ul><ul><ul><ul><ul><li>Mobile communication </li></ul></ul></ul></ul></ul>
  7. 7. Digital Media Communication <ul><li>Goal </li></ul><ul><li>Targetgroup </li></ul><ul><ul><ul><ul><ul><li>Amateur runners </li></ul></ul></ul></ul></ul><ul><li>Products </li></ul><ul><ul><ul><ul><ul><li>Video </li></ul></ul></ul></ul></ul>
  8. 8. Questions ?

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