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The Risks of a Multi-Vendor
Customer Engagement Strategy
1
2
Is your Business UsingToo ManyVendors?
52% of the marketers surveyed use at least 6 outbound
channels in their customer engagement strategy, with
21% of those using more than 10 channels.
3
Someone has to manage
the vendors!
21% of marketers spend up to
15 hours each week
coordinating their technology
and service providers
4
5
ManyVendors, Many Inefficiencies
Technology Disconnects
o Different technology
operations with different
vendors
o Added time and costs to
integrate
o Information lost in back
and forth process to all
parties
6
Additional Human
Resources
o Technology error leading
to human interventions
o Data re-entry
o Delays in operations
causing more errors
7
More Time spent on
coordinating activities across
DisparateVendors
than
Time spent on
Customer Experience
8
Poor Customer Service
o Whose responsibility?
o Additional time and money
to resolve problem
o Delays leads to loss of
sales
o Loss of future business
9
No Single Source to Handle Customers’ Orders
10
Fulfillment Firm??
Contact Center??
eCommerce Site??
Delays In Strategy Shifts
Changes In Marketing Strategy

=
Delays in Communicating the
Changes through Different
Vendors

+
AdditionalTime to Ensure
Integrated and Comprehensive
New Marketing Effort, from
Initial Contact to Fulfillment and
Follow-up

11
12
Align Business Outcomes with a Single Partner
Creating Personalized Dialogue
13
Throughout The Entire
Customer Journey
Benefits of Working With A SINGLE
Customer Engagement Marketing Provider
14
True Measurement of
Systems Efficiencies
15
Fewer Calls,
Easier Management
16
Integrated Providers =
Cost Savings
17
More Flexibility
18
Less Chance For
Incompatibilities And
Unforeseen Conflicts
19
More Time To Spend On
Customers
20
Enhanced Customer
Experience
21
Data
Analytics
Direct Marketing Contact Center Social eCommerce Fulfillment Creative
Services
Event Management
Use a Single Provider that Combines the
Essential Elements Of Marketing:
22
23
Less is More!
Thank you!
Read the original article at http://bit.ly/1QDFtKN
sales@dialog-direct.com
www.dialog-direct.com
800.523.5867
24

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Risks of a multi vendor