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Challenging the Market Leaders:
Innovation, Creativity & Risk Taking
Tony Moussa
Co-Founder & Managing Director
followit.com.au
Sydney
24 November 2016
Setting the scene…
2
Cant avoid disruption
Lots of impetus for disruption
At all levels, industries and organisations
Need to manage disruption
Disrupt or be disrupted
What is followit?
3
followit is a social network for
real estate.
followit recognizes the current
demand of consumers to follow
what they want and receive
information only on this in real
time through their smart devices.
followit delivers this to consumers through a very simple to use free app which
enables owners, buyers and renters to follow a specific property, street, region,
agent, agency or market, and just receive what they are looking for direct from
agents pushing live information out via followit.
Clear
Head
Establishing an environment which encourages
creativity and innovation…
4
Passion vs
Anger?
Cheaper or
Simpler
Disrupt or
Solve
Target
Audience
Rigorous testing against defined objectives…
5
Unique Value
Proposition?
Simplicity &
Appealing User
Experience
Redesign,
rebuild and
retest
Current
Market
Conditions
Building a road map to go to market and the
team to take you there…
6
Finding Your
Point of
Entry?
Keeping
Customer
Acquisition
Costs Low
Building
Scalable Sales
& Customer
Onboarding
Model
Establishing market presence in the digital
world and measuring value…
7
Shoestring
Budget Until
Proven Record
Beta
feedback &
Refinement
Uber/
Facebook
Style Rollout
Where Do
You Want to
Be in 1, 3 & 5
Years?
Founders vs
Operators
Successful succession planning to BAU phase…
8
Transitioning
from Build to
Operate Team
Good
Leadership
and Process
Pass the
Baton
Further information…
9
Tony Moussa
0417 211 420
tony.moussa@followit.com.au

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Rise of the Disruptors - Challenging the Market Leaders iwth Innovation, Creativity & Risk Taking

  • 1. Challenging the Market Leaders: Innovation, Creativity & Risk Taking Tony Moussa Co-Founder & Managing Director followit.com.au Sydney 24 November 2016
  • 2. Setting the scene… 2 Cant avoid disruption Lots of impetus for disruption At all levels, industries and organisations Need to manage disruption Disrupt or be disrupted
  • 3. What is followit? 3 followit is a social network for real estate. followit recognizes the current demand of consumers to follow what they want and receive information only on this in real time through their smart devices. followit delivers this to consumers through a very simple to use free app which enables owners, buyers and renters to follow a specific property, street, region, agent, agency or market, and just receive what they are looking for direct from agents pushing live information out via followit.
  • 4. Clear Head Establishing an environment which encourages creativity and innovation… 4 Passion vs Anger? Cheaper or Simpler Disrupt or Solve
  • 5. Target Audience Rigorous testing against defined objectives… 5 Unique Value Proposition? Simplicity & Appealing User Experience Redesign, rebuild and retest
  • 6. Current Market Conditions Building a road map to go to market and the team to take you there… 6 Finding Your Point of Entry? Keeping Customer Acquisition Costs Low Building Scalable Sales & Customer Onboarding Model
  • 7. Establishing market presence in the digital world and measuring value… 7 Shoestring Budget Until Proven Record Beta feedback & Refinement Uber/ Facebook Style Rollout Where Do You Want to Be in 1, 3 & 5 Years?
  • 8. Founders vs Operators Successful succession planning to BAU phase… 8 Transitioning from Build to Operate Team Good Leadership and Process Pass the Baton
  • 9. Further information… 9 Tony Moussa 0417 211 420 tony.moussa@followit.com.au