A simple roadmap to dealing with digital disruption - whether you want to create it or are having to deal with it. This is based on experiences of Australian real estate portal disruptor, followit.com.au co-founder/MD Tony Moussa
The document discusses that while many desire radical creativity and big changes immediately, true radical creativity often comes through small, incremental steps over time that add up to something great. These small steps involve incremental creativity, and like acorns growing into oak trees through repetition, incremental creativity leads to radical creativity and disruptive innovation. The document encourages visiting the website to purchase products containing information to support this.
Failed innovations can provide benefits such as helping focus a company on the right strategic path, gaining technical expertise that can be applied elsewhere, and learning more about stakeholders. The document outlines three potential benefits of failed innovation projects: 1) Knowing a wrong direction to take helps focus on the right path, 2) Technical expertise can be gained and applied to other ventures, 3) Insights into stakeholders can be learned. It encourages learning more at the cited website.
Convention holds that hierarchies hinder creativity and innovation due to factors such as multiple layers between decision makers and teams, slow feedback systems, and decision makers' lack of familiarity with local problems. However, organizational structures are difficult to change. To increase creative output within a hierarchy, teams can be enabled with direct links to decision makers, which speeds up decision making, improves feedback, and increases decision makers' understanding of local issues.
Incumbent innovation methods differ from substitute innovation methods, which can lead to radically different results. Learn more at http://www.managing-creativity.com
Bringing together a diverse team with different perspectives and experiences leads to richer outcomes than a homogeneous team. Diverse groups increase tacit knowledge sharing and intellectual cross-pollination, reducing the risks of groupthink and path dependency. This diversity and introduction of new knowledge is more likely to drive radical change and produce innovative, frame-breaking ideas.
Melissa Leach: Dynamic Sustainabilities: Taking complexity and uncertainty se...STEPS Centre
1. The document discusses the challenges of development in complex dynamic systems where there is uncertainty and many interacting social, ecological, technical, and political elements.
2. It argues that traditional technical or managerial solutions premised on stability and control often fail because they do not account for complexity, dynamism, and uncertainty.
3. The document proposes taking a dynamic systems approach that incorporates concepts from complexity science, resilience thinking, and sustainability science to understand different pathways and framings in development challenges over time.
The document discusses that while many desire radical creativity and big changes immediately, true radical creativity often comes through small, incremental steps over time that add up to something great. These small steps involve incremental creativity, and like acorns growing into oak trees through repetition, incremental creativity leads to radical creativity and disruptive innovation. The document encourages visiting the website to purchase products containing information to support this.
Failed innovations can provide benefits such as helping focus a company on the right strategic path, gaining technical expertise that can be applied elsewhere, and learning more about stakeholders. The document outlines three potential benefits of failed innovation projects: 1) Knowing a wrong direction to take helps focus on the right path, 2) Technical expertise can be gained and applied to other ventures, 3) Insights into stakeholders can be learned. It encourages learning more at the cited website.
Convention holds that hierarchies hinder creativity and innovation due to factors such as multiple layers between decision makers and teams, slow feedback systems, and decision makers' lack of familiarity with local problems. However, organizational structures are difficult to change. To increase creative output within a hierarchy, teams can be enabled with direct links to decision makers, which speeds up decision making, improves feedback, and increases decision makers' understanding of local issues.
Incumbent innovation methods differ from substitute innovation methods, which can lead to radically different results. Learn more at http://www.managing-creativity.com
Bringing together a diverse team with different perspectives and experiences leads to richer outcomes than a homogeneous team. Diverse groups increase tacit knowledge sharing and intellectual cross-pollination, reducing the risks of groupthink and path dependency. This diversity and introduction of new knowledge is more likely to drive radical change and produce innovative, frame-breaking ideas.
Melissa Leach: Dynamic Sustainabilities: Taking complexity and uncertainty se...STEPS Centre
1. The document discusses the challenges of development in complex dynamic systems where there is uncertainty and many interacting social, ecological, technical, and political elements.
2. It argues that traditional technical or managerial solutions premised on stability and control often fail because they do not account for complexity, dynamism, and uncertainty.
3. The document proposes taking a dynamic systems approach that incorporates concepts from complexity science, resilience thinking, and sustainability science to understand different pathways and framings in development challenges over time.
Hult Impact Challenge - IBM Watson SeismicSandeep Vete
The Business Challenge: Put all the business knowledge and leadership skills we learned to the test with this seven-month group project to solve a real business problem in which my teammates and I devise a game-changing idea to solve an existing problem for a major corporation that really make a difference - not only to the MBA program but in future career and beyond.
The IBM 2015 Business Challenge
Background:
IBM has developed a supercomputer- “Watson” -which is capable of learning and adapting in the same way as humans. IBM calls this capability “cognitive computing an advanced form of Artificial Intelligence.
Watson gained fame by winning the U.S. quiz show and IBM CEO Ginni Rometty has made it a centerpiece of the company’s strategy going forward. Ms. Rometty is convinced that Watson and cognitive computing will transform how we live and do business. The power of Watson has already been put to use, transforming the way medical research and diagnosis is done for important disease areas.
The Challenge:
Create an actionable business idea showing how IBM could put their AI technology to use, and shape future product development strategies using AI systems like Watson.
The document outlines a community marketing strategy with the following key points:
1. Building a community on social media around a brand allows a business to engage directly with customers, understand their needs, and gain their trust and preference.
2. The strategy involves identifying the most valuable customers, the target niche within that group, and opportunities to build a community that provides value to that niche.
3. If executed properly, the community marketing strategy can benefit the business, partners, community, and entire industry by gathering valuable customer data and advancing the market.
4. Several skills are needed to implement the strategy successfully, including community growth, data measurement, coding, media creation, automation, customer interaction, and
Transient identiti Truth About Social - Georgetown Lecture Part 1IdentitiLab
Transient Identiti is a strategic innovation shop that helps clients rethink their marketing approach through design thinking. They infuse innovation across marketing functions from communications to customer strategy. The document discusses why social media is important for building relationships and understanding customers in the context of their everyday lives. It also outlines challenges brands face in social media like a lack of strategy and understanding, as well as the future of branding through creating narratives, focusing on user experience, and understanding customers' social drives.
This document provides guidance on how to spot and use consumer trends in business. It recommends:
1. Defining trends by asking who, what, where, when, why questions and setting goals.
2. Looking in free sources like blogs, social media, magazines and public company reports to spot trends in different industries and demographics.
3. Organizing trend findings on platforms like Pinterest with categories like color and print to track trends over time for forecasting.
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. The questions address topics such as integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to provide personalized recommendations, and definitions of terms like SWOT analysis, the product life cycle, and AIDA model.
- Social selling has emerged as a new trend that allows sales reps to find, connect with, and engage buyers along their purchase journey through social media. Those who adopt social selling early are seeing significantly higher revenues.
- To capitalize on this transient opportunity, companies need to understand when to jump on the trend before the window closes. They can learn from early adopters who are reaping high rewards.
- While some companies hesitate over change, those who proactively disrupt their own business models by adopting emerging trends, like Walgreens with digital, are able to cross the chasm to the mainstream and gain a competitive advantage. Social selling represents an industry-shifting trend that companies need to embrace to succeed
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. Question 3 asks about cultural differences influencing consumer needs and wants across countries. Question 4 asks about how Amazon uses cookies to remember customer preferences and past purchases. Question 19 asks about how the marketing concept focuses on satisfying customer needs compared to other business approaches.
The document is a study guide for an MKT 421 final exam that contains 30 multiple choice questions covering various marketing topics. Some of the key concepts covered in the questions include integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to make product recommendations, and the primary purpose of branding to identify a product.
This document discusses maximizing return on investment from social media marketing. It provides an overview of different social media platforms and metrics for measuring their effectiveness. Key recommendations include integrating social media channels onto a single marketing platform, maintaining a proactive and engaged presence, and regularly reviewing content and audience analytics to improve performance over time. The goal is to make social media a core part of an organization's marketing strategy and demonstrate how it can generate leads and sales.
Umbrella Marketing Group is an international network of marketing agencies that provides research, strategy, sales support, and e-marketing services. It has over 25 marketing specialists representing clients from various industries including Coca-Cola, IBM, and Sony. Umbrella conducts trendwatching and benchmarking to help clients identify important consumer and industry trends, understand competitors, and leverage opportunities to improve results.
Advertising 2050 - A Strategic Foresight WorkshopMaryLague1
The document describes a future of advertising workshop that will take place. The workshop will:
1. Immerse participants in 4 scenarios for what advertising may look like in 2050, including ads being seamlessly embedded into daily life and advanced neuro-messaging technology.
2. Teach participants tools for strategic foresight and disruption sensing so they can envision the future of their own businesses years in advance.
3. Show examples of how leading brands are already preparing for the future of advertising through experimentation and building new capabilities.
2015 Hotel Association of Canada's National Conference _ Orie Berlasso_ Big P...Orie Berlasso
2015 HOTEL ASSOCIATION OF CANADA'S NATIONAL CONFERENCE
FEB 2-3, 2015
HILTON TORONTO HOTEL
www.hacconference.ca
If you’re looking for the answers, the information and trends in Canadian lodging the HAC Conference is the place to be.
National networking. Top name speakers. Insightful information.
All in one place. All with one objective—more business.
SESSION HIGHLIGHTS:
BEST PRACTICES FOR ONLINE SALES
Learn how hotel owners and operators can best leverage the OTA’s and Media Companies to complement their strategy while driving incremental room nights and revenue.
PANEL:
Vito Curalli Hilton Worldwide
Reetu Gupta Easton’s Group of Hotels
Jason Sarracini TravelZoo
Susan Spinney Expedia
Lise Struwing Eaton Chelsea Toronto Hotel
________________________________________
THE MILLENNIAL CONSUMER— HOW TO WIN THEM OVER
It’s time to take millennials seriously. This digital generation is notoriously hard to reach despite their near-constant use of technology to communicate. They may be the most elusive target, but they are also the largest. In just over 10 years, Millennials will make up 50% of the world’s workforce—meaning they will be the highest-spending generation in history. In a study of 4000 interviews which included 2000 Millennials, Ted Langschmidt, Qi Value Systems Inc., studied, in great detail, “The Why of Y”. Don’t miss out on this presentation!
________________________________________
SALES 2.0
Customers’ expectations have evolved in terms of how they want to be engaged and communicated to during the buying process. Today’s sales professional needs to be solutions focused, know how to leverage technology and be innovative and move beyond selling “rates, dates and space.”
In this highly interactive panel discussion, delegates will better understand:
*What is Sales 2.0
*How has technology changed the way customers want be engaged in the sales process
*What is the new role for hotels sales professionals
*What do customers value and not value in a sales person
*How can sales professionals leverage technology to enhance the sales process and drive greater value to their customers
PANEL:
Tammy Gillis Gillis Consulting & Training Inc.
Nancy Johnson Jonview Canada
Sharlene Ketwaroo-Nanoo Canadian Tire
Laura Pallotta Delta Hotels and Resorts
Mark Sergot FRHI Hotels & Resorts
________________________________________
For more information, visit www.hacconference.ca
DDB aims to help clients lead in digital, mobile, and social marketing by bringing the "Age of Now" to everyone. DDB NY has capabilities across data, technology, and creativity to bring this ambition to life through modern 360 campaigns, digital strategy, and content marketing. They deliver strong, content-driven ideas through an integrated team. DDB's principles for digital and social excellence include delivering the most relevant content in the right context, being people-centric, anticipating desires, organizing around hero, tentpole and always-on content, and rooting everything in data. DDB stands by these principles and uses data inputs to power insights and optimize campaigns through a continuous learning loop of planning, testing, measuring and improving
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
In this presentation students have the opportunity to appreciate the changes in the wider environment affecting businesses in any particular sector. They also can use traditional models of analysis into a more digital context to appraise the relationships in the macro and micro environment of an organisation.
This lectures is followed by practical case studies, videos and activities students have to develop during the tutorial session.
Chapter 5: Market Segmenting, Targeting, and Positioningtjamisonedu
This document discusses market segmentation, targeting, and positioning. It begins by distinguishing between targeted marketing, which selects specific consumer groups, and mass marketing, which sells to all consumers. The benefits of segmentation and targeting are that it allows companies to tailor products and messages to specific customer segments. Market segmentation can be done based on demographics, behaviors, benefits sought, geography, and psychographics like values and lifestyles. The document also covers strategies for targeting markets globally and techniques for positioning offerings to stand out from competitors.
Former Donna Karan and Calvin Klein Executive Sal Khokhar will discuss strategies and processes for International Designers looking to enter the North American Market. As a 20-year veteran leading market entry strategies for both designer and contemporary brands such as Yohji Yamamoto Adidas, Emmanuel Ungaro, Van Heusen, and US Polo – Khokhar will discuss some of the biggest opportunities that lie ahead for the next generation.
Be part of a discussion on how retailers, designers, licensors, manufacturers, editors, publicists, and private equity can collaborate to NAVIGATE the business of fashion towards an exciting future. The discussion primarily will focus on the NEXT 10 YEARS. Trends towards non-traditional collaborations, celebrities, and retailers, mobile and movies, athletes and sponsors, luxury and mass, factories and creatives.
The role of e.commerce and real-time access to product design through vertical manufacturing partnerships, online shopping, and experiential marketing. The value of manufacturing partnerships, knowing your customers and going back to the fundamentals of building locally before growing globally.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
This presentation, "The Morale Killers: 9 Ways Managers Unintentionally Demotivate Employees (and How to Fix It)," is a deep dive into the critical factors that can negatively impact employee morale and engagement. Based on extensive research and real-world experiences, this presentation reveals the nine most common mistakes managers make, often without even realizing it.
The presentation begins by highlighting the alarming statistic that 70% of employees report feeling disengaged at work, underscoring the urgency of addressing this issue. It then delves into each of the nine "morale killers," providing clear explanations and illustrative examples.
1. Ignoring Achievements: The presentation emphasizes the importance of recognizing and rewarding employees' efforts, tailored to their individual preferences.
2. Bad Hiring/Promotions & Broken Promises: It reveals the detrimental effects of poor hiring and promotion decisions, along with the erosion of trust that results from broken promises.
3. Treating Everyone Equally & Tolerating Poor Performance: This section stresses the need for fair treatment while acknowledging that employees have different needs. It also emphasizes the importance of addressing poor performance promptly.
4. Stifling Growth & Lack of Interest: The presentation highlights the importance of providing opportunities for learning and growth, as well as showing genuine care for employees' well-being.
5. Unclear Communication & Micromanaging: It exposes the frustration and resentment caused by vague expectations and excessive control, advocating for clear communication and employee empowerment.
The presentation then shifts its focus to the power of recognition and empowerment, highlighting how a culture of appreciation can fuel engagement and motivation. It provides actionable takeaways for managers, emphasizing the need to stop demotivating behaviors and start actively fostering a positive workplace culture.
The presentation concludes with a strong call to action, encouraging viewers to explore the accompanying blog post, "9 Proven Ways to Crush Employee Morale (and How to Avoid Them)," for a more in-depth analysis and practical solutions.
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...LinghuaKong2
M249 Saw marksman PMIThe Squad Automatic Weapon (SAW), or 5.56mm M249 is an individually portable, gas operated, magazine or disintegrating metallic link-belt fed, light machine gun with fixed headspace and quick change barrel feature. The M249 engages point targets out to 800 meters, firing the improved NATO standard 5.56mm cartridge.The SAW forms the basis of firepower for the fire team. The gunner has the option of using 30-round M16 magazines or linked ammunition from pre-loaded 200-round plastic magazines. The gunner's basic load is 600 rounds of linked ammunition.The SAW was developed through an initially Army-led research and development effort and eventually a Joint NDO program in the late 1970s/early 1980s to restore sustained and accurate automatic weapons fire to the fire team and squad. When actually fielded in the mid-1980s, the SAW was issued as a one-for-one replacement for the designated "automatic rifle" (M16A1) in the Fire Team. In this regard, the SAW filled the void created by the retirement of the Browning Automatic Rifle (BAR) during the 1950s because interim automatic weapons (e.g. M-14E2/M16A1) had failed as viable "base of fire" weapons.
Early in the SAW's fielding, the Army identified the need for a Product Improvement Program (PIP) to enhance the weapon. This effort resulted in a "PIP kit" which modifies the barrel, handguard, stock, pistol grip, buffer, and sights.
The M249 machine gun is an ideal complementary weapon system for the infantry squad platoon. It is light enough to be carried and operated by one man, and can be fired from the hip in an assault, even when loaded with a 200-round ammunition box. The barrel change facility ensures that it can continue to fire for long periods. The US Army has conducted strenuous trials on the M249 MG, showing that this weapon has a reliability factor that is well above that of most other small arms weapon systems. Today, the US Army and Marine Corps utilize the license-produced M249 SAW.
More Related Content
Similar to Rise of the Disruptors - Challenging the Market Leaders iwth Innovation, Creativity & Risk Taking
Hult Impact Challenge - IBM Watson SeismicSandeep Vete
The Business Challenge: Put all the business knowledge and leadership skills we learned to the test with this seven-month group project to solve a real business problem in which my teammates and I devise a game-changing idea to solve an existing problem for a major corporation that really make a difference - not only to the MBA program but in future career and beyond.
The IBM 2015 Business Challenge
Background:
IBM has developed a supercomputer- “Watson” -which is capable of learning and adapting in the same way as humans. IBM calls this capability “cognitive computing an advanced form of Artificial Intelligence.
Watson gained fame by winning the U.S. quiz show and IBM CEO Ginni Rometty has made it a centerpiece of the company’s strategy going forward. Ms. Rometty is convinced that Watson and cognitive computing will transform how we live and do business. The power of Watson has already been put to use, transforming the way medical research and diagnosis is done for important disease areas.
The Challenge:
Create an actionable business idea showing how IBM could put their AI technology to use, and shape future product development strategies using AI systems like Watson.
The document outlines a community marketing strategy with the following key points:
1. Building a community on social media around a brand allows a business to engage directly with customers, understand their needs, and gain their trust and preference.
2. The strategy involves identifying the most valuable customers, the target niche within that group, and opportunities to build a community that provides value to that niche.
3. If executed properly, the community marketing strategy can benefit the business, partners, community, and entire industry by gathering valuable customer data and advancing the market.
4. Several skills are needed to implement the strategy successfully, including community growth, data measurement, coding, media creation, automation, customer interaction, and
Transient identiti Truth About Social - Georgetown Lecture Part 1IdentitiLab
Transient Identiti is a strategic innovation shop that helps clients rethink their marketing approach through design thinking. They infuse innovation across marketing functions from communications to customer strategy. The document discusses why social media is important for building relationships and understanding customers in the context of their everyday lives. It also outlines challenges brands face in social media like a lack of strategy and understanding, as well as the future of branding through creating narratives, focusing on user experience, and understanding customers' social drives.
This document provides guidance on how to spot and use consumer trends in business. It recommends:
1. Defining trends by asking who, what, where, when, why questions and setting goals.
2. Looking in free sources like blogs, social media, magazines and public company reports to spot trends in different industries and demographics.
3. Organizing trend findings on platforms like Pinterest with categories like color and print to track trends over time for forecasting.
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. The questions address topics such as integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to provide personalized recommendations, and definitions of terms like SWOT analysis, the product life cycle, and AIDA model.
- Social selling has emerged as a new trend that allows sales reps to find, connect with, and engage buyers along their purchase journey through social media. Those who adopt social selling early are seeing significantly higher revenues.
- To capitalize on this transient opportunity, companies need to understand when to jump on the trend before the window closes. They can learn from early adopters who are reaping high rewards.
- While some companies hesitate over change, those who proactively disrupt their own business models by adopting emerging trends, like Walgreens with digital, are able to cross the chasm to the mainstream and gain a competitive advantage. Social selling represents an industry-shifting trend that companies need to embrace to succeed
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. Question 3 asks about cultural differences influencing consumer needs and wants across countries. Question 4 asks about how Amazon uses cookies to remember customer preferences and past purchases. Question 19 asks about how the marketing concept focuses on satisfying customer needs compared to other business approaches.
The document is a study guide for an MKT 421 final exam that contains 30 multiple choice questions covering various marketing topics. Some of the key concepts covered in the questions include integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to make product recommendations, and the primary purpose of branding to identify a product.
This document discusses maximizing return on investment from social media marketing. It provides an overview of different social media platforms and metrics for measuring their effectiveness. Key recommendations include integrating social media channels onto a single marketing platform, maintaining a proactive and engaged presence, and regularly reviewing content and audience analytics to improve performance over time. The goal is to make social media a core part of an organization's marketing strategy and demonstrate how it can generate leads and sales.
Umbrella Marketing Group is an international network of marketing agencies that provides research, strategy, sales support, and e-marketing services. It has over 25 marketing specialists representing clients from various industries including Coca-Cola, IBM, and Sony. Umbrella conducts trendwatching and benchmarking to help clients identify important consumer and industry trends, understand competitors, and leverage opportunities to improve results.
Advertising 2050 - A Strategic Foresight WorkshopMaryLague1
The document describes a future of advertising workshop that will take place. The workshop will:
1. Immerse participants in 4 scenarios for what advertising may look like in 2050, including ads being seamlessly embedded into daily life and advanced neuro-messaging technology.
2. Teach participants tools for strategic foresight and disruption sensing so they can envision the future of their own businesses years in advance.
3. Show examples of how leading brands are already preparing for the future of advertising through experimentation and building new capabilities.
2015 Hotel Association of Canada's National Conference _ Orie Berlasso_ Big P...Orie Berlasso
2015 HOTEL ASSOCIATION OF CANADA'S NATIONAL CONFERENCE
FEB 2-3, 2015
HILTON TORONTO HOTEL
www.hacconference.ca
If you’re looking for the answers, the information and trends in Canadian lodging the HAC Conference is the place to be.
National networking. Top name speakers. Insightful information.
All in one place. All with one objective—more business.
SESSION HIGHLIGHTS:
BEST PRACTICES FOR ONLINE SALES
Learn how hotel owners and operators can best leverage the OTA’s and Media Companies to complement their strategy while driving incremental room nights and revenue.
PANEL:
Vito Curalli Hilton Worldwide
Reetu Gupta Easton’s Group of Hotels
Jason Sarracini TravelZoo
Susan Spinney Expedia
Lise Struwing Eaton Chelsea Toronto Hotel
________________________________________
THE MILLENNIAL CONSUMER— HOW TO WIN THEM OVER
It’s time to take millennials seriously. This digital generation is notoriously hard to reach despite their near-constant use of technology to communicate. They may be the most elusive target, but they are also the largest. In just over 10 years, Millennials will make up 50% of the world’s workforce—meaning they will be the highest-spending generation in history. In a study of 4000 interviews which included 2000 Millennials, Ted Langschmidt, Qi Value Systems Inc., studied, in great detail, “The Why of Y”. Don’t miss out on this presentation!
________________________________________
SALES 2.0
Customers’ expectations have evolved in terms of how they want to be engaged and communicated to during the buying process. Today’s sales professional needs to be solutions focused, know how to leverage technology and be innovative and move beyond selling “rates, dates and space.”
In this highly interactive panel discussion, delegates will better understand:
*What is Sales 2.0
*How has technology changed the way customers want be engaged in the sales process
*What is the new role for hotels sales professionals
*What do customers value and not value in a sales person
*How can sales professionals leverage technology to enhance the sales process and drive greater value to their customers
PANEL:
Tammy Gillis Gillis Consulting & Training Inc.
Nancy Johnson Jonview Canada
Sharlene Ketwaroo-Nanoo Canadian Tire
Laura Pallotta Delta Hotels and Resorts
Mark Sergot FRHI Hotels & Resorts
________________________________________
For more information, visit www.hacconference.ca
DDB aims to help clients lead in digital, mobile, and social marketing by bringing the "Age of Now" to everyone. DDB NY has capabilities across data, technology, and creativity to bring this ambition to life through modern 360 campaigns, digital strategy, and content marketing. They deliver strong, content-driven ideas through an integrated team. DDB's principles for digital and social excellence include delivering the most relevant content in the right context, being people-centric, anticipating desires, organizing around hero, tentpole and always-on content, and rooting everything in data. DDB stands by these principles and uses data inputs to power insights and optimize campaigns through a continuous learning loop of planning, testing, measuring and improving
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
In this presentation students have the opportunity to appreciate the changes in the wider environment affecting businesses in any particular sector. They also can use traditional models of analysis into a more digital context to appraise the relationships in the macro and micro environment of an organisation.
This lectures is followed by practical case studies, videos and activities students have to develop during the tutorial session.
Chapter 5: Market Segmenting, Targeting, and Positioningtjamisonedu
This document discusses market segmentation, targeting, and positioning. It begins by distinguishing between targeted marketing, which selects specific consumer groups, and mass marketing, which sells to all consumers. The benefits of segmentation and targeting are that it allows companies to tailor products and messages to specific customer segments. Market segmentation can be done based on demographics, behaviors, benefits sought, geography, and psychographics like values and lifestyles. The document also covers strategies for targeting markets globally and techniques for positioning offerings to stand out from competitors.
Former Donna Karan and Calvin Klein Executive Sal Khokhar will discuss strategies and processes for International Designers looking to enter the North American Market. As a 20-year veteran leading market entry strategies for both designer and contemporary brands such as Yohji Yamamoto Adidas, Emmanuel Ungaro, Van Heusen, and US Polo – Khokhar will discuss some of the biggest opportunities that lie ahead for the next generation.
Be part of a discussion on how retailers, designers, licensors, manufacturers, editors, publicists, and private equity can collaborate to NAVIGATE the business of fashion towards an exciting future. The discussion primarily will focus on the NEXT 10 YEARS. Trends towards non-traditional collaborations, celebrities, and retailers, mobile and movies, athletes and sponsors, luxury and mass, factories and creatives.
The role of e.commerce and real-time access to product design through vertical manufacturing partnerships, online shopping, and experiential marketing. The value of manufacturing partnerships, knowing your customers and going back to the fundamentals of building locally before growing globally.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Similar to Rise of the Disruptors - Challenging the Market Leaders iwth Innovation, Creativity & Risk Taking (20)
This presentation, "The Morale Killers: 9 Ways Managers Unintentionally Demotivate Employees (and How to Fix It)," is a deep dive into the critical factors that can negatively impact employee morale and engagement. Based on extensive research and real-world experiences, this presentation reveals the nine most common mistakes managers make, often without even realizing it.
The presentation begins by highlighting the alarming statistic that 70% of employees report feeling disengaged at work, underscoring the urgency of addressing this issue. It then delves into each of the nine "morale killers," providing clear explanations and illustrative examples.
1. Ignoring Achievements: The presentation emphasizes the importance of recognizing and rewarding employees' efforts, tailored to their individual preferences.
2. Bad Hiring/Promotions & Broken Promises: It reveals the detrimental effects of poor hiring and promotion decisions, along with the erosion of trust that results from broken promises.
3. Treating Everyone Equally & Tolerating Poor Performance: This section stresses the need for fair treatment while acknowledging that employees have different needs. It also emphasizes the importance of addressing poor performance promptly.
4. Stifling Growth & Lack of Interest: The presentation highlights the importance of providing opportunities for learning and growth, as well as showing genuine care for employees' well-being.
5. Unclear Communication & Micromanaging: It exposes the frustration and resentment caused by vague expectations and excessive control, advocating for clear communication and employee empowerment.
The presentation then shifts its focus to the power of recognition and empowerment, highlighting how a culture of appreciation can fuel engagement and motivation. It provides actionable takeaways for managers, emphasizing the need to stop demotivating behaviors and start actively fostering a positive workplace culture.
The presentation concludes with a strong call to action, encouraging viewers to explore the accompanying blog post, "9 Proven Ways to Crush Employee Morale (and How to Avoid Them)," for a more in-depth analysis and practical solutions.
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...LinghuaKong2
M249 Saw marksman PMIThe Squad Automatic Weapon (SAW), or 5.56mm M249 is an individually portable, gas operated, magazine or disintegrating metallic link-belt fed, light machine gun with fixed headspace and quick change barrel feature. The M249 engages point targets out to 800 meters, firing the improved NATO standard 5.56mm cartridge.The SAW forms the basis of firepower for the fire team. The gunner has the option of using 30-round M16 magazines or linked ammunition from pre-loaded 200-round plastic magazines. The gunner's basic load is 600 rounds of linked ammunition.The SAW was developed through an initially Army-led research and development effort and eventually a Joint NDO program in the late 1970s/early 1980s to restore sustained and accurate automatic weapons fire to the fire team and squad. When actually fielded in the mid-1980s, the SAW was issued as a one-for-one replacement for the designated "automatic rifle" (M16A1) in the Fire Team. In this regard, the SAW filled the void created by the retirement of the Browning Automatic Rifle (BAR) during the 1950s because interim automatic weapons (e.g. M-14E2/M16A1) had failed as viable "base of fire" weapons.
Early in the SAW's fielding, the Army identified the need for a Product Improvement Program (PIP) to enhance the weapon. This effort resulted in a "PIP kit" which modifies the barrel, handguard, stock, pistol grip, buffer, and sights.
The M249 machine gun is an ideal complementary weapon system for the infantry squad platoon. It is light enough to be carried and operated by one man, and can be fired from the hip in an assault, even when loaded with a 200-round ammunition box. The barrel change facility ensures that it can continue to fire for long periods. The US Army has conducted strenuous trials on the M249 MG, showing that this weapon has a reliability factor that is well above that of most other small arms weapon systems. Today, the US Army and Marine Corps utilize the license-produced M249 SAW.
Many companies have perceived CRM that accompanied by numerous
uncoordinated initiatives as a technological solution for problems in
individual areas. However, CRM should be considered as a strategy when
a company decides to implement it due to its humanitarian, technological
and process-related effects (Mendoza et al., 2007, p. 913). CRM is
evolving today as it should be seen as a strategy for maintaining a longterm relationship with customers.
A CRM business strategy includes the internet with the marketing,
sales, operations, customer services, human resources, R&D, finance, and
information technology departments to achieve the company’s purpose and
maximize the profitability of customer interactions (Chen and Popovich,
2003, p. 673).
After Corona Virus Disease-2019/Covid-19 (Coronavirus) first
appeared in Wuhan, China towards the end of 2019, its effects began to
be felt clearly all over the world. If the Coronavirus crisis is not managed
properly in business-to-business (B2B) and business-to-consumer
(B2C) sectors, it can have serious negative consequences. In this crisis,
companies can typically face significant losses in their sales performance,
existing customers and customer satisfaction, interruptions in operations
and accordingly bankruptcy
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024Neal Elbaum
In the ever-evolving world of logistics, staying ahead of the curve is crucial. Industry expert Neal Elbaum highlights the top five trends shaping the logistics industry in 2024, offering valuable insights into the future of supply chain management.
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...Rokibul Hasan
The Ready-Made Garments (RMG) industry in Bangladesh is a cornerstone of the economy, but increasing costs and stagnant productivity pose significant challenges to profitability. This study explores the implementation of Lean Management in the Sampling Section of RMG factories to enhance productivity. Drawing from a comprehensive literature review, theoretical framework, and action research methodology, the study identifies key areas for improvement and proposes solutions.
Through the DMAIC approach (Define, Measure, Analyze, Improve, Control), the research identifies low productivity as the primary problem in the Sampling Section, with a PPH (Productivity per head) of only 4.0. Using Lean Management techniques such as 5S, Standardized work, PDCA/Kaizen, KANBAN, and Quick Changeover, the study addresses issues such as pre and post Quick Changeover (QCO) time, improper line balancing, and sudden plan changes.
The research employs regression analysis to test hypotheses, revealing a significant correlation between reducing QCO time and increasing productivity. With a regression equation of Y = -0.000501X + 6.72 and an R-squared value of 0.98, the study demonstrates a strong relationship between the independent variables (QCO downtime and improper line balancing downtime) and the dependent variable (productivity per head).
The findings suggest that by implementing Lean Management practices and addressing key productivity inhibitors, RMG factories can achieve substantial improvements in efficiency and profitability. The study provides valuable insights for practitioners, policymakers, and researchers seeking to enhance productivity in the RMG industry and similar manufacturing sectors.
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...ssuserf63bd7
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd test bank.docx
https://qidiantiku.com/test-bank-for-small-business-management-an-entrepreneurs-guidebook-8th-edition-by-mary-jane-byrd.shtml
Maximize Your Efficiency with This Comprehensive Project Management Platform ...SOFTTECHHUB
In today's work environment, staying organized and productive can be a daunting challenge. With multiple tasks, projects, and tools to juggle, it's easy to feel overwhelmed and lose focus. Fortunately, liftOS offers a comprehensive solution to streamline your workflow and boost your productivity. This innovative platform brings together all your essential tools, files, and tasks into a single, centralized workspace, allowing you to work smarter and more efficiently.
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...Samirsinh Parmar
Disaster management;
Cyclone Disaster Management;;
Biparjoy Cyclone Case Study;
Meteorological Observations;
Best practices in Disaster Management;
Synchronization of Agencies;
GSDMA in Cyclone disaster Management;
History of Cyclone in Arabian ocean;
Intensity of Cyclone in Gujarat;
Cyclone preparedness;
Miscellaneous observations - Biparjoy cyclone;
Role of social Media in Disaster Management;
Unique features of Biparjoy cyclone;
Role of IMD in Biparjoy Prediction;
Lessons Learned; Disaster Preparedness; published paper;
Case study; for disaster management agencies; for guideline to manage cyclone disaster; cyclone management; cyclone risks; rescue and rehabilitation for cyclone; timely evacuation during cyclone; port closure; tourism closure etc.
Rise of the Disruptors - Challenging the Market Leaders iwth Innovation, Creativity & Risk Taking
1. Challenging the Market Leaders:
Innovation, Creativity & Risk Taking
Tony Moussa
Co-Founder & Managing Director
followit.com.au
Sydney
24 November 2016
2. Setting the scene…
2
Cant avoid disruption
Lots of impetus for disruption
At all levels, industries and organisations
Need to manage disruption
Disrupt or be disrupted
3. What is followit?
3
followit is a social network for
real estate.
followit recognizes the current
demand of consumers to follow
what they want and receive
information only on this in real
time through their smart devices.
followit delivers this to consumers through a very simple to use free app which
enables owners, buyers and renters to follow a specific property, street, region,
agent, agency or market, and just receive what they are looking for direct from
agents pushing live information out via followit.
6. Current
Market
Conditions
Building a road map to go to market and the
team to take you there…
6
Finding Your
Point of
Entry?
Keeping
Customer
Acquisition
Costs Low
Building
Scalable Sales
& Customer
Onboarding
Model
7. Establishing market presence in the digital
world and measuring value…
7
Shoestring
Budget Until
Proven Record
Beta
feedback &
Refinement
Uber/
Facebook
Style Rollout
Where Do
You Want to
Be in 1, 3 & 5
Years?