Incumbent innovation methods differ from substitute innovation methods, which can lead to radically different results. Learn more at http://www.managing-creativity.com

1. Incumbent vs Substitute
Innovation
managing-creativity.com

2. #1
Incumbent innovation
involves innovating to
expand the status quo.

3. #1
For example, Microsoft
innovates to try to grow
the revenue from its
operating system.

4. #2
Substitute innovation
involves finding
substitutes to incumbent
methods.

5. #2
For example, browser
applications are a way
around the need for an
operating system.

6. #2
Browser capabilities
threaten Microsoft's
operating system.

7. #3
Learn more at
managing-creativity.com