The document discusses improving recruitment and matching job seekers to opportunities. It notes that current methods sometimes result in too few applicants, inappropriate candidates, or job seekers applying to wrong opportunities. The presentation proposes using data on skills, interests, abilities, past searches and clicks to better understand job seekers and match them to digital job postings that align with their profiles. This is intended to help job seekers apply to right opportunities and improve the quality of applicants for employers.

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Recruitment Innovation Summit
Technology Panel
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not enough applicants
too many inappropriate
candidates

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quality
quantity
<90s
2008
TODAY
1998
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To know that the site is giving them access to every
possible advertised job.
The ability to find the right opportunity for them.
1
2

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( skills + interests + abilities )
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digital + marketing analysis + research + direct + consumer +
global + design + marketing services + marketer + copywriting +
print + social media + specialist + full-time + agency

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CA > CGA? CMA? CPA?
Certified
Professional
Assistant?
Chartered
Professional
Accountant
accounting+
cpa + general
+ certified +
tax + ledger +
professional
clicks + past
searches +
phrases + trends
+ views + data
analysis…
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digital + starbucks + director + marketing analysis + procter & gamble +
research + direct + consumer + state farm + design + applications +
fulfilling + CIBC + consumer + goods + marketer + bell + copywriting +
print + banking + jobs + loblaws + sales + social media + gap inc. + goes
+ office + canadian tire + full-time + agency + staples+ toronto + computer
+ ontario + international + media + target + planning + human resources +
retail + OSC + firm + bayer + engineering + writing + shoppers drug mart
+ development + financial + goodlife fitness + web + services + manager
+
+ web + home depot + ottawa + government + canon + content + good +
development + art + accounts + mosaic + services + methods + talented
+ deliver + molson coors + ottawa + government + loyalty one + content
development + art + accounts + nielsen + services + design + drive +
applications + nexen + consumer + business + canada post + distribution
+ selling + awareness + amazing + TVO + planning + human resources +
retail + montreal + questrade + calgary + oil + research + EDC + full-time
+ erco + partnerships + sorry + if + we + missed + your + company :(
every search and click is a step forward in the “science of search”

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job seekers will be
applying to the right
opportunities
your quality of
applicant will increase
dramatically
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