An inclusive urban development model for Rio de Janeiro

1. RIO
A NEW DEVELOPMENT MODEL
by

2. CATCH THE WAVE
HISTORIC WINDOW
OF OPPORTUNITY
OPPORTUNITY
EVENTS PRE-SALT
PEAK OIL
OLYMPICS
WORLD
CUP
2000 2010 2020 2030 2040 2050

3. ENSURING AND MAINTAINING
SUCCESS AND OPPORTUNITY
POST-OIL, POST-OLYMPICS …

4. … BY DEFINING A SUSTAINABLE
DEVELOPMENT MODEL

5. “ THE 21ST-CENTURY GLOBAL ECONOMY HAS
GENERATED A NEW RESPONSIBILITY:
STAYING AHEAD OF THE COMPETITION …
… FOR CITIES TO HAVE SUSTAINED SUCCESS,
THEY MUST COMPETE FOR THE GRAND
PRIZE: INTELLECTUAL CAPITAL AND TALENT”
MICHAEL BLOOMBERG, MAYOR NEW YORK CITY
SOURCE: FINANCIAL TIMES, ‘CITIES MUST BE COOL, CREATIVE AND IN CONTROL’ (2012)

6. RIO TODAY

7. PEOPLE
HISTORIC EXPERTISE IN FAVELA BARRIO I (1995), II (2000)
III (2010) URBAN REGENERATION
URBAN REGENERATION PROJECTS
AND SOCIAL PROGRAMS SUBJECT OF STUDIES BY
ACCLAIMED ACADEMIC
INSTITUTIONS
(MIT, COLUMBIA, BERKELEY)
PEOPLE MORAR CARIOCA (2010-2020)
MINHA CASA, MINHA VIDA
(2009-2016)
PLANET PROFIT UPP POLICE PACIFICATION
PROGRAMS
(40 UNITS BY 2014)

8. PLANET
DEFINING THE AGENDA RIO 1992 CONFERENCE HELPED
SHAPE THE 1997 KYOTO
FOR SUSTAINABILITY PROTOCOL
WORLDWIDE RIO+20 2012 IS ANTICIPATED TO BE
AS PIVOTAL FOR KYOTO’S 2020
SUCCESSOR
BRAZIL WAS THE FIRST COUNTRY
PEOPLE WITH A TRIPLE BOTTOM LINE
STOCK INDEX (BOVESPA-ISE)
BVRIO IS THE FIRST SUSTAINABLE
STOCK EXCHANGE WORLDWIDE
PLANET PROFIT
A HISTORIC CONTEXT OF CLEAN
ENERGY (BIOFUEL, HYDROPOWER)

9. PROFIT
INVESTMENT RECENT UPGRADING TO
INVESTMENT LEVELS
OPPORTUNITIES HAVE (MOODY’S: BAA2; FITCH: BBB)
NEVER BEEN BETTER
VERY SUCCESSFUL IN
ATTRACTING FDI (1ST CITY IN
LATIN AMERICA, 4TH IN THE
WORLD)
PEOPLE CREATION OF STOCK EXCHANGE
FOR SUSTAINABLE ASSETS
BOLSA VERDE RIO (BVRIO)
CITIGROUP: RIO IN TOP 40 OF
PLANET PROFIT CITIES THAT ARE FINANCIALLY
MATURE

10. PEOPLE
PLANET PROFIT
RIO HAS STRONG TRACK RECORDS
IN ALL KEY SUSTAINABLE QUALITIES

11. CHALLENGES
WITH 85% OF ITS PEOPLE LIVING 75% OF SINGLE-FAMILY HOMES IN
IN CITIES, BRAZIL HAS A GLOBAL BRAZIL ARE BUILT INFORMALLY1
LEADERSHIP POSITION
40% OF THE BRAZILIAN
WITH 37M PEOPLE, THE RIO- ECONOMY IS INFORMAL (SECOND
SAO PAULO EXTENDED ONLY TO RUSSIA AT 46%)2
METROPOLITAN REGION
EXCEEDS TOKYO-YOKOHAMA
BRAZIL’S ECONOMY
COULD GROW WITH +1.5 %
A YEAR IF IT WOULD FIGHT
INFORMALITY2
1. SOURCE: WORLD BUSINESS COUNCIL FOR SUSTAINABLE
DEVELOPMENT, TRANSFORMING THE MARKET (2009)
2. SOURCE: MCKINSEY QUARTERLY (JANUARY 2005)

12. BRAZIL, AND RIO IN PARTICULAR,
ARE LEADERS
IN GLOBAL URBAN TRENDS
INDIA, BY CONTRAST, IS STILL EXPLORING
WHETHER ITS FUTURE SHOULD BE URBAN1
1. SOURCE: MCKINSEY GLOBAL INSTITUTE

13. THE INFORMAL ECONOMY IS BOTH
A LIABILITY, AND AN OPPORTUNITY
FORMALIZATION WILL RAISE
RIO’S GLOBAL COMPETITIVENESS

14. STRONG TRACK RECORD
+
GLOBAL URBAN LEADERSHIP
=
UNIQUE INNOVATIVE INDUSTRY
IN URBAN SUSTAINABILITY

15. “ THE COMPETITIVENESS OF SECTORS MATTERS
MORE THAN THE MIX OF THE ECONOMY AS A WHOLE …
… TO GENERATE JOBS, [LOCAL] SERVICE-SECTOR
COMPETITIVENESS IS THE KEY ”
SOURCE: MCKINSEY GLOBAL INSTITUTE, HOW TO COMPETE AND GROW (2010)

16. INNOVATIVE INDUSTRY ENGINE
EDUCATION BUSINESS
GROWTH MODEL AS USED IN TEL AVIV, BOSTON, SILICON
VALLEY, LONDON SHOREDITCH AND NEW YORK CITY

17. INCLUDING LOCAL BUSINESSES
GLOBAL BUSINESSES INCREASINGLY DEPEND
ON STARTUPS FOR INNOVATION
EDUCATION BUSINESS
APPRENTICESHIPS
STARTUPS
LOCAL SERVICES

18. ATTRACTING THE RIGHT PARTNERS
EDUCATION BUSINESS
UNIVERSITY MULTI NATIONAL
SUBSIDIARIES AND LOCAL BUSINESSES
CORPORATE UNIVERSITIES
CORPORATE R&D
VENTURE CAPITAL

19. DRIVING URBAN REGENERATION
FORMALIZATION EDUCATION BUSINESS FORMALIZATION
• LABORATORY FOR URBAN INNOVATION
• FORMALIZATION OF INFORMAL MARKET

20. WAYS TO REALIZE THIS NEW MODEL
URBAN POLICY INVESTMENT MODELS
EDUCATION BUSINESS
CITY BRANDING BUSINESS MODELS
ENTERPRISE ZONE

21. EXAMPLE: CANARY WHARF
FLAGSHIP FOR LONDON BENEFIT OF THE
AS A FINANCIAL CENTRE ENGLISH LANGUAGE
MODEL FOR SIMILAR TIME ZONE IN BETWEEN
DEVELOPMENTS TOKYO AND NEW YORK
WORLDWIDE STOCK MARKETS
THANKS EXISTENCE TO SERVING REAL
RELAXED REGULATIONS BACKOFFICE DEMAND
FAVORING INVESTMENT CITY OF LONDON
AND TRADE
HISTORIC EXPERTISE
IN COMMERCIAL LAW

22. CANARY WHARF’S SUCCESS
WAS DRIVEN BY LONDON’S USP
RIO’S ENTERPRISE ZONE
SHOULD BE DRIVEN BY RIO’S USP

23. CANARY WHARF, LONDON, 1987
PROFIT

24. MASDAR, ABU DHABI, 2006
PROFIT PLANET

25. RIO DE JANEIRO, 2012?
PEOPLE
PLANET PROFIT

26. OBRIGADO