This document summarizes a PwC report on cities of opportunity. It discusses Moscow being included in the report for the first time and ranking highly for intellectual capital and innovation. It also notes that Moscow performs well compared to other developing cities in areas like lifestyle assets, technology readiness, and intellectual capital. The document observes that Moscow is laying the foundations for strong economic growth but scores lower in some areas like demographics, health, safety, and costs. It advocates for collaboration between different stakeholders and sectors to create innovation and lower barriers to create future cities.

1. www.pwc.psrc.com
Moscow – Russia's
Global City
Moscow Urban Forum
7-9 December 2011.
July, 2011
Jan Sturesson
Global Leader
Government &
Public Services

2. Cities of
Opportunities
PwC 2

3. Cities of Opportunity is a highly visible thought
leadership initiative from PwC
Central thesis: “The more
well-balanced a city is for
both businesses and
residents, the better it will
fare”  creating future
well fare...
3

4. Cities of Opportunity 2011: 26 Cities across 20
countries
4

5. Indicator Rankings
Indicator Best performing cities
Intellectual capital and
Stockholm
innovation
Technology readiness New York
Transportation and
Paris
infrastructure
Demographics and livability Stockholm
Economic Clout London
Cost Houston
Lifestyle Assets New York
Health, safety and security Stockholm
Ease of doing business Hong Kong
Sustainability Berlin
PwC 5

6. In 2011, Moscow enters Cities of Opportunity for
the first time, representing Central and Eastern
Europe
Building minds that will build the city Moscow emerges as the leader of the
10 developing cities included in this year’s report for intellectual capital and
innovation
• Green spaces finishing second only to
Stockholm
• Tops all 26 cities for small classroom
size, an important education variable – the
knowledge agenda
• Comes in an impressive fourth place in
the proportion of its population with
higher education degrees
• Scores highly on the number of libraries
with public access
6

7. The seeds for growing economic clout, Moscow is
laying down the foundations for a strong
economic future…
Moscow performs exceedingly well in A number of indicators
comparison to the developing cities ended up on the lower end:
across a number of indicators deemed
critical to the success of a city, notably: • Demographics & livability
• Health
• Lifestyle assets • Safety & security;
• Technology readiness • Costs
• Intellectual capital •Ease of doing business
• • Sustainability
Well regarding
• Capital foreign direct investments
• Global 500 headquarters in the city,
• Skyline and Tourists
7

8. Observations
PwC

9. From local to global and from competition to
collaboration, or…
Collaborating
Society
Local • Glocalization Global
Approach • Co-opetition Approach
Competing
Society
9

10. From organizational to territorial focus
Territory
The new strategic
playground for growth
and development
cross sectors
Internal External
Control Control
Effective service
delivery and
process
improvement
Organization

11. Creating a new playground for stakeholder
collaboration - opportunity space
Dialogue Enabling
University Private Sector
City and
Creation of regional Supporting
prototypes leadership
Non-profit Enthusiastic
Renewal associations citizens Open attitude

12. Holistic Approach to Resources – The “New
Capitalism”

13. …How many
seeds are
there in an
apple…
Source: L. Edvinsson
PwC

14. A Constant Unique Tall Building…

15. …How many
apples are there
in a seed…
Source: L. Edvinsson
PwC

16. A Constant Unique Low Building…

17. Finally, we need...
Higher density of knowledge,
innovation and solid relationships
domestically and internationally
Lower friction in collaboration,
communication and between people,
stakeholders, cross sectors and cultures
Higher frequency and speed in
social intelligence, renewal and
innovation process in order to create
cities of the future ..