Professional resume for Riche Zamor, digital strategy consultant

1. Riché C. Zamor, Jr.
Professional Experience
Phase2 Technology
Director, Strategy Sep 2016 – Present
• Manage eight-member digital strategy team and oversee definition of agency’s digital strategy services.
Director of Strategic Engagements Jul 2015 – Sep 2016
• Tasked, by SVP of Client Services and CEO, with business case and strategy development for consulting
service line. Developed service delivery model, organization design, revenue projections and budget.
• Assessed existing services and staff skills to determine professional development and outsourcing needs.
• Synthesized competitive analysis and primary market research into consulting service procurement
dynamics across a segmented view of potential customers, producing a go-to-market strategy defining:
o A delivery model that allowed services to be paid for through diverse budgets (e.g. training, CapEx).
o Consulting services the firm should offer based on the expressed needs of potential customers.
o A rollout for consulting services prioritized by market demand and propensity to buy.
• Launched pilot offering to 4 key clients as an abbreviated, discounted 4-week engagement to minimize
upfront investment to validate service offering. Resulted in follow-on work from 50% of those accounts.
• Contributed incisive thought leadership to marketing collateral and sales pitches.
Select Projects Include:
• Delivered pilot consulting service to Twitter to inform improvements to their Small Business website,
their goals being to yield increased conversions and higher search rankings.
o Led half-day planning workshop with key stakeholders, performed a SEO audit, content assessment, and
heuristic evaluation to inform recommendations.
o Recommendations resulted in 2 subsequent engagements to implement improvements.
Sr. Digital Strategist Sep 2014 – Jul 2015
• Led strategy on 6 engagements in the consumer packaged goods, media, healthcare, and technology
industries, totaling ~$1.5MM in revenue, with teams of 4 to 10 staff, and up to 6 months in length.
• Facilitated strategic planning workshops, conducted primary and secondary research, and presented
clients with business-case-supported product plans for content management and intranet systems.
Select Projects Include:
• Conducted product planning, user research, business process analysis, prototyping, and user testing on
consulting engagement to identify and validate process and technical solutions for Johnson & Johnson’s
content management platform.
o Resulting improvements increased adoption and lowered future website development costs.
4Site Interactive Studios
Director of Strategy Jan 2013 – Aug 2014
• Led content planning, information architecture, and UX design for client projects, and provided oversight
throughout the design and development process, ensuring alignment with clients’ goals.
• Managed project workload (using Agile methodologies), budgets, and scope; maintained a positive
relationship with key accounts clients; and actively identifying growth opportunities.
Digital Strategy Consultant Aug 2012 – Dec 2012
• Led strategic planning to align Prevent Obesity Network’s organizational vision with what their advocacy
community and web content management system could enable.
o Synthesized data from interviews with staff and activists, heuristic evaluation, heatmap and click path
analysis, and CRM to define solutions to content, usability, and technical challenges.

2. 2
o Delivered 2-year prioritized strategic roadmap, defining a strategic direction, tactics, and initiatives for
the organization to better grow and engage their network of activists.
o Optimized email signup and registration forms through multivariate testing, resulting in a 20% increase in
conversion rate, and 50% increase in registrations over the previous year.
Hill Holiday
Social Media Strategist Apr 2011 – Aug 2012
• Identified key performance metrics, developed a KPI dashboard, and implemented a data-driven content
development approach for Bank of America’s enterprise social presence, resulting in: 30% positive shift
in sentiment, 25%+ increase in engagement, and significant decrease in follower churn.
• Worked with Enterprise Social Media team to develop a strategy, triage processes, and guidelines for
customer service on Facebook, decreasing response time and maintaining FINRA compliance.
Social Contxt
Founder and Lead Strategist Dec 2009 – Apr 2011
• Launched startup digital agency within 60 days and with a small cash investment, quickly acquiring two
retainer consulting engagements and growing the team to five staff and contractors within six months.
• Acquired $10,000 in seed funding from Mailchimp Integration Fund to develop a “glue” application to
integrate MailChimp with Hootsuite’s social media management software.
Freelance
Contract Nonprofit and Political Digital Strategist Feb 2008 - Dec 2009
• Developed Capuano for US Senate digital marketing strategy, budget, and fundraising projections;
managed team; and oversaw implementation of website, CRM systems, and custom applications.
o Within 11 weeks raised ~$300,000 online, and obtained ~100,000 email subscribers.
• Defined requirements for new platform to replace Jane Goodall Institute’s existing proprietary content
management system, advocacy and fundraising tools with open source software.
o Resulting platform saved the organization over $100,000 per year in licensing fees.
Community IT
Associate Online Communications Consultant Feb 2007 – Feb 2008
KaBOOM!
Online Community Coordinator Nov 2006 – Feb 2007
Education & Certifications
Columbia Business School, Columbia University (New York, NY)
Certificate, Digital Business Strategy
MIT Sloan School of Management, Massachusetts Institute of Technology (Cambridge, MA)
Certificate, New Venture Leadership
Noble Desktop (New York, NY)
Certificate, User Testing and Prototyping
University of Massachusetts - Boston (Boston, MA)
BA, Community Media and Technology