This document discusses using QR codes in printed media to drive customers and sales. It provides an example of a medical business that put up a billboard with a QR code which led to an appointment for a consultation within an hour and their first sale within a day. The billboard generated so much interest that the local newspaper wrote a story about the mysterious square and how QR technology was impacting print media. The document promotes using digital elements like QR codes to boost print return on investment and let customers easily access more information.

1. Richard Wishart

2. On the mobile web –
Go to www.i-nigma.mobi on your mobile.
I-nigma will automatically identify your
handset type, download and install i-nigma.
Or try Google Goggles App

4. Valentine stamp from Taiwan

7. http://goo.gl/BzaQ.qr
Long URL: www.del-mgt.com/
Short URL: goo.gl/BzaQ
Created: Oct 2, 2010

11. goo.gl/SRBDF
http://postal-innovation.blogspot.com/

13. http://del-mgt.blogspot.com

15. http://aviationdefence.blogspot.com/

17. Cambridgeshire Business

20. Website link

25. Front
Back

28. Use Digital Elements
to boost print ROI
- USPS DM Magazine

30. Let customers see the results

32. One hour after the qr code billboard
went up, Leslie received her first call
regarding the board. More
importantly, it led to an appointment
for a transplant consultation. By 5pm
that evening, her first sale was
made because of the qr code
billboard.
By the third week, business had
already paid for her entire campaign.
In fact, so much buzz had been
created by the mysterious looking
square that the local newspaper ran
a story about the billboard and how
qr code technology was impacting
printed media.
"We found out that people were
calling and writing to the newspaper
asking about the billboard and what
the design meant," Perez explains

33. Embedding

35. Purchasing a Latte
using a QR code

39. For further information
Richard Wishart
richard.wishart@del-mgt.com
+442076177023
del-mgt.blogspot.com
http://uk.linkedin.com/in/richardwishart