Fashion photography originated in French magazines in the early 1900s. Photographers can earn money through commissions on photos taken or working freelance. The purpose of fashion photography is to advertise and sell designers' garments by making the clothes and models look perfect. A good fashion photographer understands beauty, light, and how to portray the soul of the garment and model. Fashion photos are primarily used in magazines and websites to market and sell fashion products. Many photographers have transitioned to digital photography due to lower costs and faster turnaround times.

1. Fashion photography
Rhea Pierre

2. Where did fashion photography
come from?
• Fashion photography made its first
appearance in French magazines such as La
mode practique. In 1909, Conde Nast took
over Vogue magazine and also contributed
to the beginnings of fashion photography.

3. How do they make money?
• When working in fashion photography you can
make money by receiving commission on every
photo you take. Fashion photographers also
make money by working as a freelancer, by doing
this you have control on the your own income.
Another benefit is that the money goes straight
into your pocket as you are your own boss.

4. What is the purpose?
• The reason why fashion photography exists is for
designers to show and eventually sell their
garments.Our world revolves around advertising.
So whenshooting a campaign, editorial or even a
corporate headshot, a photographer has to be
aware of why they were hired to shoot for a client.
The aim is to make the client look good. So the
clothes must look perfect. So that means
everything in front of the lens all the way to the
background must make sense and must have a
purpose.

5. What makes a good fashion
photographer?
• ‘Without feeling, a photograph is nothing
more than a piece of paper with an empty
image on it. Someone who understands
beauty and light will also understand
people. If you can understand people, you
will be able to bring out the soul of the
person, which in turn will bring out the soul
of the garment making it come alive’

6. Where are the photographs
used?
• In fashion photography a lot of the photos
are used in magazines and on websites etc.
Vogue , ASOS. This is so companies can sell
their fashion products, by having a good
photographer it could help a company to
excel in the fashion industry. The
photographs can effect the viewer as it can
make them want to purchase the product of
tell others about it.

7. Digital vs Film
• Many advertising photographers have made a
complete move to digital for many reasons. It is
less expensive, turn around time is MUCH faster,
the client can approve a proof right there on the
spot at the shoot and also see how their product
will look. Shooting digital in many ways is the same
as shooting slide film .A photographer that has the
ability to shoot digital well has an advantage over a
film only shooter. Many, many clients are
requesting digital now especially with the advent of
the Internet and website advertising.

8. Questions and Answers with
Stephen Eastwood
Q. When did you start photography?
A . In the business of it 9-10 years ago prior to that I was more hobbyist
since was younger, say 11 or so on and off.
Q. What type of photography is your favorite?
A .Beauty, Beauty and generally more Beauty if that’s not available I like high
end fashion, maxim styled glamour (higher end) and some shadowy art
modeling work.
Q. What interested you into fashion photography?
A. I liked to draw but it took too long to create what I liked as a result,
(realism) and was hard to make look good, photography gave me a
somewhat easier way to create a realistic (sort of) interpretation of what I
saw the way I envisioned