This document discusses RFD's efforts to distribute educational banners featuring Martin Luther King Jr. to schools across America in order to educate children about his legacy. It notes that RFD needs sponsors to help donate more banners since it cannot afford to donate them all. It then provides information about Ross Flags and why partnering with them to sponsor the banners can help spread awareness of King's message and dream.
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MLK Flag Sponsorship Drive
1. King Day 2011
Unveiling
Martin Luther King, Jr.
Educational Banners
To Schools Across
America!
2. Unveiling Martin Luther King, Jr.
Educational Banners To Schools Across
America!
RFD is committed to educating a new generation about Dr. King’s legacy. We encourage
children to commit to live their life reflecting Dr. King’s timeless values of courage, truth, justice,
compassion, dignity, humility and service.
RFD is a small company and can not afford to continue to donate flags throughout the country,
we need to find sponsors, who share our commitment to keeping Dr. King’s dream alive.
These sponsors will donate Dr. King’s flags to school districts throughout our country.
3. Why is it important to have Dr.
King’s flag in our schools?
Dr. King’s flag is a
visual aid. Research in
both educational theory
and cognitive
psychology tell us that
visual learning is among
the very best methods
for teaching students of
all ages how to think
and learn.
Displaying Dr. King’s
flag in our schools
allows our children to
honor his memory and
promote his legacy.
This visual aid will open
up dialogue and raise
awareness about Dr.
4. Sponsorship
RFD needs sponsors to donate Dr. King’s flag to school districts across America!
Congresswoman Sheila Jackson Lee donates The Milwaukee Bucks players donate 217 MLK
Dr. King’s flag to area Houston schools. flags to the Milwaukee Public School District
King Day 2009
5. Why Partner With Ross Flags?
Dr. King’s flag provides a commonly recognizable
visual tool that can be used to educate a new
generation about Dr. King. By displaying Dr.
King’s educational flag at our schools our children
being to visually recognize Dr. King, we raise
awareness about his legacy and stimulate dialogue.
Conversation and visual recognition is imperative in
keeping Dr. King’s dream alive in a new generation.
January 17, 2011, marks the 25th Anniversary of
the signing of the National Holiday honoring Dr.
King.
Young ROTC Cadet from
Picayune, MS
2009 Major League Baseball’s Civil Rights
Game Youth Parade
6. Benefits of Partnership
Bring awareness to the 25th Anniversary Celebration of the King Holiday.
Our school districts budgets are tight, so it purchasing is limited. School districts
want Dr. King’s educational banner, but they can not afford to purchase them for each
school.
Encourage a new generation to commit to acts of service in their communities.
Enhance awareness and education about Dr. King’s life and legacy throughout our
nation. We will emphasize in our schools Dr. King’s teachings and his commitment to
non-violent social justice.
Dr. King’s flag is a visual aid. Research in both educational theory and cognitive
psychology tells us that visual learning is among the very best methods for teaching
students of all ages how to think and how to learn. Displaying Dr. King’s flag in our
schools allows our children to honor his memory and promote his legacy. This visual
aid will open up dialogue and raise awareness.
Proceeds from the sale of each flag benefit the mission of The King Center (this is a
licensed product).
7. Ross Flags and Design Mission
Statement King, Jr. was designed to
Our educational banner/flag honoring Dr. Martin Luther
promote awareness in the form of a visual aid for the world’s eyes to see. Our hope is
by displaying our educational flag it will help raise awareness, open up dialogue, and
promote the legacy and teachings of Dr. Martin Luther King, Jr. We see the flag as a
visual aid or tool in promoting peace during marches, parades, and civil rights rallies.
We hope every home, school, and business will proudly display this flag during the
holiday honoring Dr. Martin Luther King, Jr. and during Black History Month.
Fannie Lou Hamer luncheon hosted by the National Conference of
Black Mayors
Pictured: Benjamin Jealous, Dr. Dorothy Height, Reverend Billy Kyles, Dwayne Ross
Reverend Al Sharpton, and Reverend Jesse Jackson
8. “The Day Hate Came Knocking”
On Juneteenth 2000, Dwayne and Maria Ross awoke to a seven foot cross
burning a couple of feet from their son’s bedroom window.
After being victims of a Hate Crime their lives would never be the same.
Two days after finding the burning cross, the NAACP, NUL, ADL, and multi-
faith ministers held a prayer vigil, reinforcing Dr. King’s teachings in their
hearts.
Instead of being bitter, they decided that a life seeded in hatred is a life
wasted.
They decided to work towards being licensed to create the first
Commemorative flag paying tribute to Dr. Martin Luther King, Jr.
The flag was designed to inspire a new generation
to commit their lives to service in their community
and to educate them about Dr. King’s timeless values
of courage, truth, justice, compassion, dignity,
humility, and service.
Dwayne, Maria, Sydney, and Jonathon
9. Exclusively at Ross Flags
Ross Flags is the only company licensed for the creation of the first ever
Commemorative Martin Luther King, Jr. flag.
This is the only flag that has ever flown daily at The King Center in Atlanta.
Dr. King’s flag is displayed at the Lorraine Motel.
The King Center Atlanta, GA Lorraine Motel (National Civil Rights
Museum)
10. Facts About Ross Flags
In 2008, Ross Flags and Design was licensed by IPM (the exclusive licensor of The King
Estate) to create the first flag honoring Dr. Martin Luther King, Jr. Ross Flags is the only
company to hold a licensing agreement utilizing Dr. King’s image on a flag or banner and
is a certified minority business. Dr. King’s flag is the first ever licensed Commemorative
Flag and our flag has flown daily at The King Center since May 2008.
Dr. King’s flag has been displayed throughout our country at museums and events
honoring Dr. King (Lorraine Motel, Great Blacks in Wax Museum, DuSable, African
American Museum’s in Dallas and Philadelphia, Rosa Parks Museum, Florida A&M, Howard
and Morehouse, etc).
Why a flag? The flag represents a visual symbol that exemplifies pride, shows respect,
and stimulates dialogue. This flag and its symbolism is our offering to the extension of
the legacy of Dr. Martin Luther King Jr., his beliefs and teachings. The flag’s slogan,
“Yesterday’s Dream, Tomorrow’s Reality” offers a glimpse into how far Dr. King’s dream
has come. It reminds all of us, to teach in our schools, homes, and churches the
importance of what Dr. King stood for.
Ross Flags and Design is licensed by the Cesar E.
Chavez Foundation to create the first flag honoring
Cesar E. Chavez.
2010 Cinco de Mayo “Black & Brown” Unity Festival in
Watts, CA
11. Featured in print and online
Jet Magazine
Black Enterprise
Essence.com
NAACP.com
Diverse in Education
Diversity Magazine
NBA.com
MLB.com
Carolyn Johnson, Editor, DiversityInc.
Magazine poses with Dr. King’s Flag
12. Our Partners and Dealers
The King Center
The Lorraine Motel (National Civil Rights Museum
DuSable Museum
Omega Psi Phi
African American Museum of Dallas and
Philadelphia
Great Blacks in Wax Museum
Birmingham Civil Rights Institution
Rosa Parks Museum
Dexter Parsonage
Howard University
Morehouse College
Florida A&M
The Museum of Tolerance
National Underground Freedom Center
Martin Luther King, Jr. National Historic Site
Reginald Lewis Museum
Charles H. Wright Museum
Alexandria Black History Museum
Gettysburg Flags Birmingham Civil Rights Museum Gift
Store
Diversity Store
Online Stores
13. The New Definition of Greatness
Dr. Martin Luther King, Jr.
“If you want to be important – wonderful.
If you want to be recognized – wonderful.
If you want to be great--wonderful. But
recognize that he who is greatest among
you shall be your servant. (Amen) That's a “Life’s most persistent and urgent
new definition of greatness. question is:
What are you doing for others?”
And this morning, the thing that I like
about it: by giving that definition of
greatness, it means that everybody can be
great, (Everybody) because everybody
can serve. (Amen) You don't have to have
a college degree to serve. (All right) You
don't have to make your subject and your
verb agree to serve. You don't have to
know about Plato and Aristotle to serve.
You don't have to know Einstein's theory
of relativity to serve. You don't have to
know the second theory of
thermodynamics in physics to serve. Donzaleigh Abernathy unveiling Dr. King’s
(Amen) You only need a heart full of grace,
14. Thank You, from the Ross
Family!
Family patriarch Charles Ross
Dwayne, Maria, Sydney, and Jonathon
Ross
Kevin, Lori, Kevin Jr., and Kai Ross
Editor's Notes
Congresswoman Sheila Jackson Lee donates Dr. King’s flag to area Houston schoolsThe Milwaukee Bucks players donate 217 MLK flags to the Milwaukee Public School District, King Day 2009
2009 Major League Baseball’s Civil Rights Game youth parade.Young ROTC Cadet from Picayune, Mississippi
2009 Major League Baseball Civil Rights Game annual MarchPicayune Mississippi Jr. ROTC, 2010 King Day Parade
Fannie Lou Hamer luncheon, hosted by the National Conference of Black Mayors. Key note speakers Benjamin Jealous, Dr. Dorothy Height, Reverend Billy Kyles, Reverend Al Sharpton and Reverend Jesse JacksonDwayne Ross speaks at the Fannie Lou Hamer luncheon.
Dwayne, Maria, Sydney, and Jonathan Ross
The King Center, Atlanta, GALorraine Motel (National Civil Rights Museum)
At SGT Craig Davis’ memorial service Charles Ross presents his mother with Dr. King’s flag thanking her son for giving his life for service to our Country.2010 Cinco De Mayo “Black and Brown” unity festival in Watts, CAThe Founders are dedicated to educating a new generation about Dr. King’s timeless values of courage, truth, justice, compassion, dignity, humility, and service. RFD was launched from a simple desire to have a visual symbol to display on our homes and in our schools that honors Dr. King.This educational flag fills a void, before this licensed flag their was no commonly recognizable visual tool that could be displayed on our homes or in our schools honoring Dr. King’ for his birthday or Black History Month. Americans have commonly recognizable visual tools for all major holidays, yet before now there has been no commonly recognizable visual tool available for King Day or Black History Month.
Cayolyn Johnson, Editor, DiversityINC. Magazine poses with Dr. King’s flag
Birmingham Civil Rights Museum Gift Store
Donzaleigh Abernathy (Reverend Abernathy’s youngest daughter) unveiling Dr. King’s flag.