Working more does not necessarily mean being more productive and can lead to lower creativity, morale and attitude over time. Meetings are among the worst interruptions and forgoing sleep is a bad idea that will be paid back later. The key is making a product so good and addictive that customers will come back to purchase it after getting a free sample.

2. Working more doesn't mean you care more or
get more done.

3. It just means you work
more.

4. Interruption is the enemy of productivity.

5. Meetings are toxic
The worst interruptions of all are meetings

6. Forgoing sleep is a bad idea. Sure, you get those extra
hours right now, but you pay in spades later:
You destroy your creativity, morale, and attitude.

7. Press releases are generic pitches for coverage sent out to hundreds of
journalists you don't know, hoping that one will write about you, i.e. spam

8. Make your product so good, so addictive, so "can't miss" that giving
customers a small, free taste makes them come back with cash in hand.

9. Stop saying ASAP. We get it. It's implied. Everyone wants
things done as soon as they can be done.