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Reward System - Bookify
- 1. Bookify.com Remember with Great books comes great knowledge By Spider-Man
- 2. Bookify.com This is not a full-fat in-depth piece but it’s a conceptual one based on light research and assumption. In any event, the process is there.
- 3. Bookify.com Bookify.com Reward program assignment Presented by Navjeet singh
- 4. Bookify.com Brand History The brand which brings the most critically acclaimed books right to you. It allows you to quickly and easily digest new knowledge, expand your perspectives, and feed your mind. Assumptions • Bookify.com is an online book store which offers printable books and e books via mobile and web platforms. • Customer can buy e-books and start reading in the mobile app. Additionally, they can order physical books.
- 5. Bookify.com Typography: Poppins, Lora Tone: Playful & Inviting Visual Identify Aa Aa 123 123
- 6. Bookify.com Problem statement Create a reward program for Bookify to improve retention and generate a meaningful incentive for the users. Principle Direct Benefits | Long terms relationship | Enhance Brand image
- 7. Bookify.com Competition Analysis: Monthly Plans Media CommunityPlatforms Profile Creation Scribd Yes E books, audiobooks No Mobile & Web Yes Amazon Kindle Yes E books, Print, audiobooks No Mobile & Web Yes Bookmate Yes E books, audiobooks No Mobile & Web Yes 24symbols Yes E books, audiobooks No Mobile & Web Yes Playster Yes E books, audiobooks NoWeb Yes Kobo Plus Yes E books, audiobooks NoWeb Yes
- 8. Bookify.com Customer personas Persona plays a very important role in mapping the customer goals and experience. We are going to create two customer personas to determine the needs and demands, and how can we provide a reward system which caters their needs effectively Focused Customers Casual Customers User who reads on daily basis like Leaners, professionals, and book lover. User who does not read as frequently as a focused reader.
- 9. Bookify.com Focused Customer Maria Thomson Age: 30 yrs Lead Developer London, UK Bio: Maria is a lead develop in a MNC company and a book lover. She needs to take serval session with her team over different skill set to motivate and educate her team members. She love to reads and learn new things with this. She expects to be valued and want stable flow of books for her reading needs. Frustration/pain points • Have to buy books again and again. • Search though categories and gone thought internet for finding a good suitable book to read • Being a regular customer to the brand but doesn’t get any benefits User goals • Being able to read different books without having to purchase every time. • Need personalised suggestions on books • Want some benefits from being a constant customer. • Need detailed review on books to make a firm decision • No added value on purchase
- 10. Bookify.com Casual Customer Bahaa Samir Age: 23 yrs Sale executive London, UK Bio: Bahaa is a sale executive in a car manufacturing company. He is really fond of mystery and horror literature. Because of his busy schedule over weekdays he gets very little time to read. So he expects to get some discounts on his next purchase and rewards to motivate him to read more. Frustration/pain points • No added value on purchase • No motivation to come back to the platform User goals • Great to have some discounts over books. • Simple and direct rewards/discounts
- 11. Bookify.com A overall understanding Decision and challenge. • Build a reward program which increase customer loyalty and brand value. • A community based program for focused group Decision • A point based system for single and causal groups in that community based program. • How to implement this subscription into exiting platform • How to educate user about this Challenge • Being able to read different books without having to purchase every time. • Need personalised suggestions on books • Want some benefits from being a constant customer. User want
- 12. Bookify.com Reward System We are considering two rewards programs for two different type of customer group for catering for their needs and to benefit them in a better way possible. Subscription plans for all customer base. Bookify Cafe a Community Program
- 13. Bookify.com Bookify Cafe Subscription based on a Community Program This provides members exclusive access to a community of like-minded people with a wide range of extra benefits like monthly subscription plans and other attractive offers. By creating a platform like this, bookify has access to a lot of consumer insights that they can use for product development and other aspects of optimisation.
- 14. Bookify.com Bookify Plans and benefits (Annually) Learner Basic • Free invites to meet-ups • Part of community • Unlimited access to all content Book lover • Coffee house coupons • Share ebooks with friends • Free shipping on purchase of a physical copy • Part of community • Limited subject based access to content • Coffee house coupons • Share ebooks with friends • Free shipping on purchase of a physical copy • Part of community • Points on purchase • Get coupon/discount on next purchase • Free shipping on purchase of a physical copy • Points on purchase• Points on purchase • Limited access to few books
- 15. Bookify.com Sitemap High level user journey
- 16. Bookify.com Wireframes - Lo fi
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- 25. Bookify.com Tools used Sketch & illustrator In-vision, Craft Miro, Google Notes Notebook and pen Resources unsplash.com for images Medium and wikipedia for articles and basic understanding Flaticon and nounproject for icons undraw.com for illustrations
- 26. Bookify.com Thank you ! Sat sri akal