Campaign for Revival of Policies is back from 16th August. You can revive policies which are lapsed for more than 5 years and also policies which are in lapsed condition for which PPT is completed and Policy term is not yet over. Make best use of the opportunity.

1. CRM Department, Central Office.
5th Floor (Link), “Yogakshema”,
Jeevan Bima Marg, P.O.Box No.19953,
Mumbai – 400 021.
Tel : 66598353, Fax : 22825829
E-mail : co_crm@licindia.com
________________________________________________________________
Ref: CO/CRM/938 /23 August 13th
,2014
The Zonal Managers,
All Sr./Divisional Managers,
Management Development Centre,
Audit & Inspection.
Re: Campaign for Revival of lapsed policies From 16/8/2014 to 15/10/2014
In order to reduce lapsation and increase persistency of renewal premium by reconnecting our
relationship with the policyholders whose policies have lapsed, it has been decided to launch a
Campaign for revival of lapsed policies from 16/8/2014 to 15/10/2014.
The following are the salient features of the campaign:-
 Concession in late fee.
 Concession in submission of evidence of health subject certain conditions
 Revival of lapsed policies for FUP more than 5 years without referring to Dispute
redressal committee( DO/ZO/CO)
The following terms and conditions are applicable to this Campaign for Revival :
A) Eligibility of policies
 Policies under all type of plans are eligible except Health (plan nos-
901,902,903,904) and Micro insurance Plans.
 Policies which are in lapsed condition for more than 6 months from FUP as on
date of revival will be eligible.( including the policies lapsed for more than 5 years
as on date of revival)
 All policies issued through different distribution channels will be eligible.
 Policies which are in lapsed condition during the premium paying term but not
completed policy term will also be eligible for revival under the campaign.
B) Concession in late fee
 Concession in total late fee under each policy will be allowed as follows, if policyholder
submits all revival requirements and pay all arrears of premiums. The basis for
concession will be total receivable premium amount under the policy.
Total Receivable premium
amount under policy
% of concession
allowed in late fee
Maximum amount of
concession allowed
Upto Rs. 1,00,000 20% Rs. 1,500
From 1,00,001 to 3,00,000 25% Rs. 2,000
From 3,00,001 and above 30% Rs. 2,500

2. Concession in late fee will be allowed for all types of revival including SB-cum-Revival,
Loan –cum-revival, instalment revival.
Concession in late fee will not be allowed to policies which were revived during
the campaign for revival of lapsed policy of 2013 where concession in late fee was
granted.
In case of any shortfall of interest (late fee) after allowing the concession in late fee,
provision to create x-charge as per present rules is allowed.
Concession in late fee will also be allowed under policies where no evidence of health
will be required i.e spot revival.
Late fee concession will also be allowed where policyholder has paid the arrears for
revival in policy deposit and adjustment of the same is done during the campaign period
, after receipt of revival requirements.
Under some plans like plan 91, 128, 174, 179, etc where policyholder can pay one or
two instalments of premium with interest instead of paying all arrears of premium,
concession in late fee will not be allowed for such part payment. Needless to add that if
all arrears of premiums with interest are paid during campaign period, then concession in
late fee will be allowed as per rule.
C) Concession in Health Requirements or Evidence of health
The policy can be revived on submission of satisfactory declaration of good health ( DGH)
instead of regular revival requirements, subject to exclusions, provided
1) The policy has completed half of the policy term as on date of revival where at least 5
years premiums have been paid fully as on date of lapse.
2) The Policy has been accepted/ revived at Ordinary rates or at extra other than on
health/ build ground.
3) In submitted Declaration of good health ( DGH) , there is no adverse information about
health or personal history.
4) Policies which are not eligible for concession in health requirements, concession in late
fee will be allowed as per rule.
Exclusions for concession in Revival Requirements:
 Term assurance plans, high risk plans will be excluded. (Plan nos. 43, 58, 88, 94, 104,
105, 110, 111, 121, 129, 131, 133, 137, 150, 153, 160, 164, 174, 177, 179,190, 822,
823, 825)
 In addition to above plans, any policy issued with term rider or critical illness rider should
also be excluded.
 For all other cases, usual revival requirements based on age and sum to be revived as
on date of revival may be called.
D) Other instructions in respect of campaign for revival of lapsed policies:
 Letters will be sent to those policyholders only, whose policy is in lapsed condition
and whose Sum Assured under the policy is 5 lacs and above. The program will be
given by SDC to Divisional Office for extraction and printing of the letters to eligible
policyholders. Manager (CRM) /Manager (PS) shall co-ordinate for dispatch of the
letters to policyholders.
 The list of lapsed policies will be sent to In- force Agents (all channels) on their email
ids as an attachment, if the email id is available in the agency master. This change
should be informed to all concerned agents.

3.  Alternatively, Branch can print the list of lapsed policies for any agent attached to
Branch on written request only. For printing of these lists, the option will be available
as :- E-feap system administrator  core team member revival campaign 
revival campaign agent wise list.
 Option will be available at Divisional office to print the list of lapsed policies for agents
attached to Direct marketing, B and AC channels. Respective Managers should print
the list for agent code attached to their channel for any agent on request only. For
printing of these lists, the option will be available as: - E-feap system administrator
 core team member revival campaign  revival campaign agent wise list.
 Each Division should arrange for printing of FLEX boards giving information of revival
campaign in regional language. Same should be displayed in each Branch, Satellite
and Mini office. A separate budget for this will be given by Marketing (Publicity)
department in the Division.
 Field force should be informed about revival campaign by conducting the meeting
where information about this campaign should be given. Also wide publicity should be
given at local level.
 Special focus should be given for revival of lapsed policies in Insurance week
celebration of 2014. Aggressive campaigning should be made during this Insurance
week
 Divisional office should give wide publicity in local print media as per rule.
 Facility to track the progress of revival campaign will be provided through MIS option.
After completion of campaign period, all Branch offices should extract the final figures
for campaign through e-feap option and send the same to Division for consolidation.
In turn Divisions should submit the consolidated data to respective Zone for onward
submission to Central office.
 For all the policies which are revived during the campaign, efforts should also be
made to capture Mobile number, e-mail id , PIN code in address, NEFT mandate.
 For allotment of lapsed orphan policies, all Branches should refer the
provisions of circular issued by Marketing dept of central Office dt. 28/3/2014
ref:- CO/Mktg/ZD/08/2014. During the campaign period, list of lapsed policies
for terminated agents may be utilized for this purpose.
You will appreciate that since the sale of the old plans stand withdrawn w.e.f.1/1/2014, this may
be last opportunity under the campaign to continue with the old plans.
All our offices should take initiatives to make this campaign successful by showing the growth
rate of at least 200 % as compared to number of policies revived during the same period of
2013. Wholehearted support of all concerned is solicited to make this campaign successful.
Executive Director (CRM)