This document proposes several ways to enhance revenue for the Ahmedabad branch of Vodafone, including by: 1. Promoting caller tune profiles to enterprise customers, which could increase revenue by Rs. 6,75,000-67,500 per month depending on adoption rates. 2. Opening up a driving caller tune profile to all postpaid customers and charging Rs. 1/min, which could increase revenue by Rs. 2,25,000-22,500 per month. 3. Partnering with AMTS for prepaid chhuta recharges in Gujarat, which has high Vodafone penetration.

1. Revenue Enhancement For
Ahmedabad Branch

2. By using two below mentioned
Points
• Caller tune Profile – Need to Pitch all
Enterprise Customer
• Caller tune profile of Driving
• Having tie up with AMTS for chhuta
Recharge
• Customize VMC plan for Enterprise
customers
• My Vodafone Plan for retail post paid
customer

3. Total Base of Enterprise – 5
Lacs
Caller tune Active on total number of total base of 15 % that is : 75000
• If we consider that 10 % of Base will used the services the revenue
will be increase 6,75,000 per month (7500*3= 22500*30 = 6,75,000)
• If we consider that 5% of Base will used the services the revenue will
be increase 3,37,000 per month (3750*3= 11250*30 = 3,37,000)
• If we consider that 2.5% of Base will used the services the revenue
will be increase 1,68,,000 per month (1875*3= 5625*30 = 1,68,750)
• If we consider that 1% of Base will used the services the revenue will
be increase 67,500 per month (750*3= 2250*30 = 67,500)
If total base of 10 % used below services
then revenue will increase ……………… per
month

4. If we make Driving Profile Open
to all Post paid customer and
charged at Rs. 1/min
• If we consider that 10 % of Base will used the services
the revenue will be increase 2,25,000 per month
(7500*1= 7500*30 = 2,25,000)
• If we consider that 5% of Base will used the services
the revenue will be increase 1,25,000 per month
(3750*1= 3750*30 = 1,25,000)
• If we consider that 2.5% of Base will used the services
the revenue will be increase 56,520 per month
(1875*1= 1875*30 = 56,520)
• If we consider that 1% of Base will used the services
the revenue will be increase 22,500 per month (750*1=
750*30 = 22,500)

5. Through Prepaid
• Having the tie –up with AMTS for chhuta
recharge
• In Gujarat 80 % telephone user are
Vodafone and out which around 50 are
Prepaid users
• So instead of Change AMTS conductor
give chhuta recharge to passenger
• Denominations will be Rs. 1,2, 2.5, 3

6. Customize VMC Plans for
Enterprise Account
• Enterprise account like – Adani, Claris,
Navneet- we can give customize VMC
plan for COCP and IOIP user to
increase Revenue
• Customize VMC plan for college youth
which are maximum
• Low rental VMC Plan for GOG

7. My Vodafone Plan for retail
postpaid customer
• My Vodafone plan for Individual for VMC
or VL
• It should be on usage basis and we can
suggest plan per usage every month
• Which will revenue through additional
rental of VMC