assignment

1. Short Assignment
FUTURE FOUNDATION RESEARCH:
Social and Cultural Capital
Related to the increasing importance of networks and the skills required to navigate
them is what we refer to as ‘social capital’ and the growth in what has been called
‘cultural capital’. In today’s service economy, it is access to services, networks and the
consumption of culture that plays a critical role in defining one’s individual status – the
critical currency of the modern world is in many ways cultural capital. By this we
mean the knowledge and experience of arts, culture and hobbies that help to define
who we are and, critically, differentiate us from others. Sociologists such as Rifkin and
Bourdieu argue that we are moving from an era of industrial to cultural capitalism, where
‘cultural production is increasingly becoming the dominant form of economic activity’
and securing access to the many cultural resources and experiences that nurture one’s
psychological existence becomes just as important as holding property. Whether that
culture is ‘high’ (opera) or ‘low’ (celebrity watching), you can differentiate yourself,
gain kudos and access to opportunities by having cultural knowledge or experience
(‘been to the match’, ‘seen the play’); by having cultural capital. This phenomenon is
particularly important because surely the management of this ‘cultural’ capital is more
complex than that of physical goods and the components of cultural capital need to be
maintained and nurtured regularly – another pressure in modern life we believe is key
to understanding the complications people face.
Looking ahead, it’s likely we will see an ever-wider range of experiences as we
work on building our cultural capital. And as we all realize that networking in both
social and work environments is important, we will want not only to hone our skills in
communication but also acquire and use the modern communication technologies that
can help us. The connections you have and the capabilities and influence of your friends
and families – your ‘social capital’ becomes critical. We will also probably notice the
reduced influence of traditional institutions and the growing importance of ‘personal’

2. authorities one has. Clearly there is potential here for the public and private sectors to
provide the tools that improve networking and building social capital.
Questions: What is your analysis?
This whole case is based on two things one is social capital and other is cultural capital. social capital
includes modern technology ,modern modes of communication and cultural capital include heritage these
two things are important if we live in society where social capital is prevail its helps to prevail cultural
capital as well in this modern world there are a lot of challenges so to face this we have to take these to
things with us