Retention - Youse - Arthur Castro - Product Camp 2017
Todas as palestras dessa edição foram gravadas e estão disponíveis no Youtube do evento. Acesse: http://bit.ly/youtubedoeventodeproduto
Power up your content marketing with ImpactanaImpactana
Are you looking at the right metrics when you measure the success of your content marketing campaigns? We’re looking to get an edge and earn share of mind with our marketing, not tons of tweets and likes, aren’t we?
Learn how to look at the right metrics!
My party of four managed the social media accounts of a local qigong/trx/yoga gym from September 2015 to December 2015. The deck details our endeavors and personal feedback.
For two months, I as well as four other students took over a qigong studio's social media on two different channels: Twitter and Facebook. Along with learning about responsive posts, we also learned about brand awareness.
Many may say that SEO is dying. I say:
“No! SEO is transforming and becoming better and less complicated.”
The above slide contains some of the most probable SEO reforms in the future by Google.
In-detail blog post @
http://www.gobloggingtips.com/future-of-seo/
Power up your content marketing with ImpactanaImpactana
Are you looking at the right metrics when you measure the success of your content marketing campaigns? We’re looking to get an edge and earn share of mind with our marketing, not tons of tweets and likes, aren’t we?
Learn how to look at the right metrics!
My party of four managed the social media accounts of a local qigong/trx/yoga gym from September 2015 to December 2015. The deck details our endeavors and personal feedback.
For two months, I as well as four other students took over a qigong studio's social media on two different channels: Twitter and Facebook. Along with learning about responsive posts, we also learned about brand awareness.
Many may say that SEO is dying. I say:
“No! SEO is transforming and becoming better and less complicated.”
The above slide contains some of the most probable SEO reforms in the future by Google.
In-detail blog post @
http://www.gobloggingtips.com/future-of-seo/
How is machine learning being used in search algorithms? What exactly is machine learning? How does AI affect SEO? Delivered June 2016 by Ryan Jones at SEJ Summit Chicago
Do you struggle to make sense out of Facebook's Edgerank? Annalise Kaylor, Director of Social Media at Intrapromote, cracks the code in her presentation "Mastering Facebook Edgerank." Learn the ins and outs of fan engagement that's actually meaningful on Facebook.
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach Search Engine Journal
Content marketing has become one the most powerful tools a digital marketer can use. Creating useful content is one of the best ways to build trust, establish your brand as an industry leader, and, most importantly, make sales.
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Branding for Startups - Initialized CapitalKim-Mai Cutler
A basic primer on how to think about branding from the very beginning when you're an early-stage company with a couple of employees and are just right around product-market fit.
Snap: 10 facts about the human brain to help you create a better websiteSnap
Understanding the human brain and your consumers' wants and needs could help you create and manage a more effective website.
Discover the mindsets of your consumers with these 10 facts.
30 psychological truths that drive agile adoption and its failureCaoilte Dunne
How are the outcomes of children adopted post-World War II related to the success of your agile transformation? How can pressure to achieve high velocity actually cause its absence?
Everybody has a different agile story. Maybe yours is an amazing project where empowerment and accomplishment was a common occurrence. Maybe it is a never ending slog through awful days with occasional standups. This talk focuses on the drivers, flaws and systems of human behaviors that allow for both of these outcomes.
People are at the heart of agile and psychology. I combine both worlds - leveraging the work of over 30 noted psychologists including Watzlawick, Skinner, Maslow - to explore how people can cause agile adoption, agile failure and agile recovery. This talk not only covers how psychology suggests patterns to help people relate to one other but also how people use and abuse data both consciously and unconsciously.
After this presentation you should be able to look at your current project through a new lens. You will have the ability to identify and understand the gaps, and appreciate the things you, and your team, are doing right.
How is machine learning being used in search algorithms? What exactly is machine learning? How does AI affect SEO? Delivered June 2016 by Ryan Jones at SEJ Summit Chicago
Do you struggle to make sense out of Facebook's Edgerank? Annalise Kaylor, Director of Social Media at Intrapromote, cracks the code in her presentation "Mastering Facebook Edgerank." Learn the ins and outs of fan engagement that's actually meaningful on Facebook.
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach Search Engine Journal
Content marketing has become one the most powerful tools a digital marketer can use. Creating useful content is one of the best ways to build trust, establish your brand as an industry leader, and, most importantly, make sales.
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Branding for Startups - Initialized CapitalKim-Mai Cutler
A basic primer on how to think about branding from the very beginning when you're an early-stage company with a couple of employees and are just right around product-market fit.
Snap: 10 facts about the human brain to help you create a better websiteSnap
Understanding the human brain and your consumers' wants and needs could help you create and manage a more effective website.
Discover the mindsets of your consumers with these 10 facts.
30 psychological truths that drive agile adoption and its failureCaoilte Dunne
How are the outcomes of children adopted post-World War II related to the success of your agile transformation? How can pressure to achieve high velocity actually cause its absence?
Everybody has a different agile story. Maybe yours is an amazing project where empowerment and accomplishment was a common occurrence. Maybe it is a never ending slog through awful days with occasional standups. This talk focuses on the drivers, flaws and systems of human behaviors that allow for both of these outcomes.
People are at the heart of agile and psychology. I combine both worlds - leveraging the work of over 30 noted psychologists including Watzlawick, Skinner, Maslow - to explore how people can cause agile adoption, agile failure and agile recovery. This talk not only covers how psychology suggests patterns to help people relate to one other but also how people use and abuse data both consciously and unconsciously.
After this presentation you should be able to look at your current project through a new lens. You will have the ability to identify and understand the gaps, and appreciate the things you, and your team, are doing right.
Developing Your Leaders’ Emotional Intelligence to Improve Organizational Per...BizLibrary
In this webinar, you will learn how EQ, emotional intelligence, serves as the building block for professional success. It’s not a building block that’s isolated to a few professions or job roles. It’s just about as universal as a success principle can be.
EQ, however, is widely misunderstood as something people either have or don’t have.
Join us for this webinar and get started with a development plan for your leaders, managers and key employees to help improve EQ across your organization.
EQ can be learned, developed and improved. It’s a critically important core business skill, and as you see your employees reach higher levels of mastery, you will see higher levels of performance across a broad spectrum of business skills and professional skills.
Voxxed Days Singapore 2019 - The road to a more conscious organisationKhai Seng Hong
If you could have the opportunity and power to create an organisation from scratch, how would you do it? What HR processes, cultural practices and behaviours will create a meaningful and fulfilling place to work? What would you do to reduce the biggest energy drain in an organisation – office politics?
Khai Seng had that amazing opportunity starting out as part of a 3-person outfit to grow a new Singapore team for a UK-based design agency. He will be sharing his journey and philosophy of building an organisation, and the kinds of knowledge, skills and ways of being that can create a great place to work.
How to incorporate psychology into your comms strategy | Psychology of commu...CharityComms
Kate Brennan-Rhodes, senior planner, 23red
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What's Your Emotional Intelligence Quotient- EQ? Includes the Nature of Emotions, Importance of Emotional Intelligence, What are YOUR moods and emotions?http://www.lynboyer.net/?page_id=1940
In international business where laws, communication and regular contact is weak when compared to working in the same country or city, trust becomes important. How do you develop it? Over the years, I have tried and studied some strategies that have worked for me. Have a look at this presentation. I hope it is helpful.
Learn why trust is the foundation of great leadership and how to achieve trustworthiness for yourself. You must earn trust before you can expect others to give it. Authority levels don't grant it. Only behaviors and actions establish it.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
14. Emotion Logic
?
We justify and rationalize our
emotions with logic. But,
emotion leads the way.
https://reforge.com
The Decision Hill
How we make decisions
15. @arthurklosehttps://reforge.com
4 Logical Appeals
That help us solidify the emotion
Features The specifics of the what the product does
Statistics Facts and figures
Reliability Can I rely on what this product says it can do?
Price The price if introduced before emotion created, they can’t justify
16. Emotion Logic Motivation
!!
We still need the
motivation to complete
the task. This involves
ability + motivation
https://reforge.com
The Decision Hill
How we make decisions
17. Trust/Authority There is a greater chance we’ll do it if we feel it is from a trusted source
Urgency We will do more if we feel there is limited time to do it
Scarcity We want something more if we thing there isn’t a lot of it
We have an urge to complete things we started (i.e. progress bars)Completion
Bargain
Liking
Belonging
Reciprocation
Consistency
https://reforge.com
Types of motivational boosts
18. !!! !!
Emotion Logic Motivation Reward
Once we complete the
decision, we look for
rewards to confirm the
right decision.
https://reforge.com
The Decision Hill
How we make decisions
19. EGO
"Your profile has been viewed by 10 people”
"Your are in the top 1% LinkedIn Profiles “
DISCOVERY "Your have 19 new items in your feed”
CONTROL
"Google Photo synched two files"
“Your LinkedIn profile is 80% complete”
Examples of rewards
20. Emotion Logic Motivation Reward
When we look at trying to
increase every action we can
think through this points
https://reforge.com
ELMR FRAMEWORK
!! !!
25. TIME
Daily, Weekly,
Monthly?
CORE BEHAVIOR
What is “active”?
UNIT OF VALUE
User or Team or…
?
Viewing the feed UserDaily
Weekly Syncing photos User
Monthly
Creating/sending
survey
Team
Components of Retention
26. Reward confirms we made the right decision
The reward increases the chances we continue with
more actions or repeat.
Emotion is the first step of decision making
We need to think about the emotion reason why a
user would do something
E
L
M
R
Logic helps solidify and justify the emotion
But logical brain is lazy, easily depleted, and gets
overwhelmed
Motivation gets us to complete the action
completing the action is a combination of motivation
and ability