The presentation I did at ReTechSouth on Blogging

1. Blogging for Success
By M is sy C aul k
Wednesday, March 25, 2009

2. Wednesday, March 25, 2009

3. Blogging Starts in your BRAIN
Who are you blogging For? WHO is your audience?
Read other blogs
Comment on other blogs
Write your blog
Wednesday, March 25, 2009

4. Wednesday, March 25, 2009

5. Read Other Blogs
www.BlogSearch.Google.com
Subscribe to ones you like
Use RSS Feeds
Don’t just read Real Estate Blogs
Wednesday, March 25, 2009

6. Wednesday, March 25, 2009

7. Comment on Other Blogs
Add to the conversation
Ask a question
Give an example of something you found to be true
Use YOUR name, NOT your company name.
Wednesday, March 25, 2009

8. Wednesday, March 25, 2009

9. Now Begin to Write
Buy Your own domain
(BlogAnnArbor)
Don’t use sub-domains
(activerain.com/blogs/missycaulk)
Write how you want to be found
(Use correct key-words)
Post often, 3-4 x’s a week
Be consistent
Wednesday, March 25, 2009

10. Ann Arbor Real Estate Talk
Wednesday, March 25, 2009

11. Blog Ann Arbor
Activerain Blog
Wednesday, March 25, 2009

12. Wednesday, March 25, 2009

13. Promote Your Blog
Do a press release
Feed your blog to Facebook & Twitter, Friendfeed
Go to Google Maps, add your blog or web-site
www.Local.Yahoo.com
Email your sphere, past clients, family
Add to Plaxo, LinkedIn
AmericanTowns, Yelp
Google Local
Wednesday, March 25, 2009

14. Wednesday, March 25, 2009

15. Why Comment, Promote?
Backlinks
Relationships
Two kinds of marketing
1 Push...
TV, Radio, Email, Direct Mail, Cold Calling, Print
2 Pull...
The consumer comes to you, this is blogging, social media.
Doesn’t distract, consumers decide when they read.
Wednesday, March 25, 2009

16. Wednesday, March 25, 2009

17. SEO
Search Engine Optimization
Don’t be obsessed
Be Found
How to be Found
Wednesday, March 25, 2009

18. Wednesday, March 25, 2009

19. SEO is not Rocket Science
You can do it yourself
You can hire someone
Take it one step at a time
Anchor text
Alt tags
Blog niche, or hyper-locally
Wednesday, March 25, 2009

20. Wednesday, March 25, 2009

21. Measure & Analytics
Google Analytics
GetClicky
Site Meter
Ask? How did you find me?
How many comments are you getting?
What topics are people finding me on?
Is your phone ringing?
Wednesday, March 25, 2009

22. Wednesday, March 25, 2009

23. What we Can Learn from
Measuring
Wednesday, March 25, 2009

24. Wednesday, March 25, 2009

25. Traffic
Wednesday, March 25, 2009

26. Wednesday, March 25, 2009

27. Why you want to be on
Page 1 of Google
1 Position 25% of all clicks
#
2 12% of all clicks
# Position
3 8%
# Position of all clicks
4 - 10 Positions get 3-5% of all clicks
#
Wednesday, March 25, 2009

28. Wednesday, March 25, 2009

29. “Your City” Real Estate
Wednesday, March 25, 2009

30. Wednesday, March 25, 2009

31. Homework
“Your City” Realtor
“Your City” MLS
“Your City” Real Estate
“Your City” Your Company, Realtor
Wednesday, March 25, 2009

32. Wednesday, March 25, 2009

33. Find Your Key Words, Set up your Site,
Analyze
https://adwords.google.com/select/TrafficEstimatorSandbox
https://adwords.google.com/select/KeywordToolExternal
https://www.google.com/webmasters/tools/dashboard
Wednesday, March 25, 2009

34. Wednesday, March 25, 2009

35. Final Thoughts
Be Real
Write to real people
It all comes down to trust.
People want to trust you
and the Search Engines want to trust you.
Wednesday, March 25, 2009