Atrybucja wielokanałowa – dlaczego last-click to zła metoda pomiaru?3camp
The document discusses cross-channel attribution and connecting online user data with on-site behavior. It includes charts showing the distribution of online conversions by channel and concepts of how attention and desire drive consumer action. Examples are given of how measuring attribution across channels can improve marketing campaign performance and ROI. The presentation is proprietary and confidential information from Mirek Wąsowicz.
Atrybucja wielokanałowa – dlaczego last-click to zła metoda pomiaru?3camp
The document discusses cross-channel attribution and connecting online user data with on-site behavior. It includes charts showing the distribution of online conversions by channel and concepts of how attention and desire drive consumer action. Examples are given of how measuring attribution across channels can improve marketing campaign performance and ROI. The presentation is proprietary and confidential information from Mirek Wąsowicz.
This document discusses the role of a QA Engineer in JIRA. It notes that the QA Engineer works with a team of 15 people including developers, product managers, UX designers, and other QAs. It emphasizes that with Agile development, testing is now a shared responsibility of developers rather than being isolated to testers. Developers are expected to write and execute both manual and automated tests as part of development. The document outlines the development and release process at JIRA, with major releases every 2-3 months and bugfix releases every 2 weeks for the on-demand product. It stresses testing early and often through the development cycle rather than relying on testing at the end. Automated regression tests run on every code change to prevent
Michał Sztąberek – iSecure Sp. z o.o. – Jak współpracować z firmami zewnętrznymi przy przetwarzaniu danych osobowych, by robić to dobrze, a przede wszystkim zgodnie z prawem
This document provides an overview of Git and its basic commands and data structures. It begins with initializing and configuring a Git repository, then covers tracking and committing files, viewing the commit history and differences between versions, branching and merging, tagging releases, and collaborating remotely through cloning and pushing/pulling. Key objects like blobs, trees, commits and tags are also explained in relation to the Git object database structure.
This document summarizes a webinar on customer acquisition and retention for e-commerce retailers. The webinar covered strategies for acquiring customers through both paid and organic online marketing. It also discussed approaches for retaining customers such as fulfilling orders quickly and providing excellent customer service. Additionally, the webinar examined how to balance acquisition and retention efforts to drive business growth over time as customer acquisition costs decrease and lifetime customer value increases. Case studies of successful companies like Zappos and Tesco were also presented.
PPC continues to rapidly evolve to incorporate the latest changes in the social, local, and mobile. In this latest webinar, the Milestone panelists will discuss how to achieve a competitive edge running a mobile campaign, social extensions and advertising in social media channels like Facebook, twitter, and Linkedin, and the secret algorithm behind PPC – the keyword quality score.
How to improve ROI for your B2B WebsiteThe Reference
This document discusses improving the return on investment (ROI) of a business-to-business (B2B) website through inbound marketing and creating valuable content. It recommends focusing content on what users search for and want to learn about. Content should be in the form of articles, case studies, guides, and other formats. Content should then be promoted through social media, guest blogging, email marketing, and other tactics. Creating helpful content that attracts and engages the right audience can improve website traffic and lead generation over time. Measuring results through metrics like downloads, signups, and sales can show if content marketing is improving ROI.
4 Critical Web Challenges Facing WNY Businesses in 2014maryowusu
“The Big 4" Technology Trends Your Business Cannot Afford to Ignore. They include (1) how the web user experience is changing, (2) Google's 500+ changes in 2013, (3) steps on how to do business-to-business social media, and (4) the future of mobile.
This document discusses the importance of website security and protecting online customers' personal information. It notes that 92% of websites lack adequate security protections. While SSL encryption is widely used, over half of implementations have issues. The document recommends practices like using SSL on all pages, secure cookies, and valid certificates to better safeguard data. Adopting an "always-on SSL" approach can boost customer confidence and online sales.
iStrategy 2013, Sydney: Leveraging the last millisecondJason Juma-Ross
Digital media suffers from substantial decays in effectiveness over time. Despite this, the ROI often outstrips more traditional media, but for how long? Delivering relevance can provide a powerful tool for extending the life of a channel or campaign (and making it more effective in the first place). In this paper, we look at the challenges with identifying customer intent and matching this with real-time, relevant communications at enterprise scale. Demonstrations of ad verification and intelligent digital platform capabilities explore how relevance at scale can be delivered and the observed impacts on business outcomes.
This document discusses the role of a QA Engineer in JIRA. It notes that the QA Engineer works with a team of 15 people including developers, product managers, UX designers, and other QAs. It emphasizes that with Agile development, testing is now a shared responsibility of developers rather than being isolated to testers. Developers are expected to write and execute both manual and automated tests as part of development. The document outlines the development and release process at JIRA, with major releases every 2-3 months and bugfix releases every 2 weeks for the on-demand product. It stresses testing early and often through the development cycle rather than relying on testing at the end. Automated regression tests run on every code change to prevent
Michał Sztąberek – iSecure Sp. z o.o. – Jak współpracować z firmami zewnętrznymi przy przetwarzaniu danych osobowych, by robić to dobrze, a przede wszystkim zgodnie z prawem
This document provides an overview of Git and its basic commands and data structures. It begins with initializing and configuring a Git repository, then covers tracking and committing files, viewing the commit history and differences between versions, branching and merging, tagging releases, and collaborating remotely through cloning and pushing/pulling. Key objects like blobs, trees, commits and tags are also explained in relation to the Git object database structure.
This document summarizes a webinar on customer acquisition and retention for e-commerce retailers. The webinar covered strategies for acquiring customers through both paid and organic online marketing. It also discussed approaches for retaining customers such as fulfilling orders quickly and providing excellent customer service. Additionally, the webinar examined how to balance acquisition and retention efforts to drive business growth over time as customer acquisition costs decrease and lifetime customer value increases. Case studies of successful companies like Zappos and Tesco were also presented.
PPC continues to rapidly evolve to incorporate the latest changes in the social, local, and mobile. In this latest webinar, the Milestone panelists will discuss how to achieve a competitive edge running a mobile campaign, social extensions and advertising in social media channels like Facebook, twitter, and Linkedin, and the secret algorithm behind PPC – the keyword quality score.
How to improve ROI for your B2B WebsiteThe Reference
This document discusses improving the return on investment (ROI) of a business-to-business (B2B) website through inbound marketing and creating valuable content. It recommends focusing content on what users search for and want to learn about. Content should be in the form of articles, case studies, guides, and other formats. Content should then be promoted through social media, guest blogging, email marketing, and other tactics. Creating helpful content that attracts and engages the right audience can improve website traffic and lead generation over time. Measuring results through metrics like downloads, signups, and sales can show if content marketing is improving ROI.
4 Critical Web Challenges Facing WNY Businesses in 2014maryowusu
“The Big 4" Technology Trends Your Business Cannot Afford to Ignore. They include (1) how the web user experience is changing, (2) Google's 500+ changes in 2013, (3) steps on how to do business-to-business social media, and (4) the future of mobile.
This document discusses the importance of website security and protecting online customers' personal information. It notes that 92% of websites lack adequate security protections. While SSL encryption is widely used, over half of implementations have issues. The document recommends practices like using SSL on all pages, secure cookies, and valid certificates to better safeguard data. Adopting an "always-on SSL" approach can boost customer confidence and online sales.
iStrategy 2013, Sydney: Leveraging the last millisecondJason Juma-Ross
Digital media suffers from substantial decays in effectiveness over time. Despite this, the ROI often outstrips more traditional media, but for how long? Delivering relevance can provide a powerful tool for extending the life of a channel or campaign (and making it more effective in the first place). In this paper, we look at the challenges with identifying customer intent and matching this with real-time, relevant communications at enterprise scale. Demonstrations of ad verification and intelligent digital platform capabilities explore how relevance at scale can be delivered and the observed impacts on business outcomes.
This document discusses improving mobile performance and measuring impact. It addresses growing mobile traffic and the need to improve the user experience on mobile. It covers testing site speed, optimizing ads for mobile, and attributing conversions across devices and touchpoints to understand mobile's impact. Attribution is important as 30% more conversions are now attributed to mobile. The document provides resources for testing, benchmarks, and understanding how to measure store visits from mobile.
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
What’s New on Google - September 2012 Sessionblue2purple
The document provides an agenda for a marketing presentation covering the following topics:
1) Mobile marketing and mobile advertising on Google platforms like AdMob.
2) Search network optimization techniques like sitelinks, Google+, and multi-channel analysis.
3) Google Display Network topics including dynamic delivery, demographic targeting, and YouTube advertising formats and targeting options.
The summary highlights the main sections and focus areas covered in the agenda.
What's New on Google - Septembre 2012 Sessionblue2purple
The document provides an agenda for a marketing presentation covering the following topics:
1) Mobile marketing and advertising on Google platforms like AdMob.
2) Search network optimization techniques like sitelinks and Google+.
3) Google Display Network topics including dynamic ad delivery and demographic targeting.
4) YouTube advertising formats and targeting options.
The presentation will also discuss measuring success through micro-conversions and remarketing campaigns.
eMetrics Stockholm - What the F*** is wrong with my conversion?Craig Sullivan
The document provides tips and guidelines for optimizing website conversion rates through user experience design, testing, and analytics. It emphasizes the importance of user research, agile testing approaches, mobile and cross-channel design, performance optimization, and tracking online and phone interactions. Guidelines are also given for improving image selection to increase conversion rates.
SkladQA 2019 Cracow - Goodbye QA. Welcome Digital AssuranceLukasz Pietrucha
The document discusses the transition from traditional QA to digital assurance. It notes that digital transformation is happening now due to trends like rising customer expectations, the importance of mobile, and the volume of data. Traditional QA is becoming more predictive, integrated with development and operations, automated, and focused on strategies and solutions rather than just tools. The key aspects of digital assurance are guarding customer experience, lifecycle automation through continuous delivery, and using quality intelligence. Tips for survival include focusing on customer experience, lifecycle automation, and quality intelligence.
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
Tijdens de presentatie van Bas Jansen van Google leerde u hoe de resultaten van uw online marketing campagnes verbeterd kunnen worden door het verbeteren van de mobiele gebruikerservaring van uw winkel.
Mobiel is inmiddels veel meer dan alleen een oriëntatiekanaal. Welke stappen kunnen retailers zetten om bezoekers te overtuigen om nu te kopen? Welke veranderingen moeten er binnen het bedrijf komen om tot een structurele betere online winkelervaring te komen? Welke maatregelen kunnen er genomen worden om ook in de toekomst goede e-commerce resultaten neer te zetten?
DATA Targeting - Powering Display Advertisingijsid
Display advertising can be an effective alternative to search advertising by using data-driven targeting and retargeting strategies. Retargeting analyzes site visitors and targets them with personalized ads across the media network. This improves key metrics like direct traffic, organic searches, click-through rates, and gross sales. Retargeting is ideal for testing with a budget of 30,000 clicks for 3 months for sites that receive 10,000 daily unique users. It allows continuous optimization of campaigns based on cost-per-acquisition and other goals.
Are Your CPG Brands Maximizing the Return on Your Digital Investment?dunnhumby
CPG manufacturers have invested millions of dollars in their brand websites and social media presence, yet they struggle to show how their digital marketing investments are influencing brand purchases in stores.
Accenture, comScore and dunnhumbyUSA presented their groundbreaking study on the link between consumers’ usage of brand websites and their brand purchases in retail stores at the 2012 LEAD Marketing Conference in Chicago.
Sonic Automotive should partner with ADP for its digital marketing solutions. With ADP, Sonic will have more robust website integration capabilities that provide seamless online transactions, real-time inventory updates, and online service capabilities. ADP also offers a strong track record of success partnering with large dealer groups, dynamic websites, and digital marketing services including search engine optimization and online advertising.
Getting great returns on your business sale online versionMark Ostryn
This presentation is for any business owner planning to build and sell their business, or simply wanting to increase its value. More than 40% of business owners will try to sell their businesses over the next five years as a result of the baby boomer generation going into retirement and it is absolutely imperative that if your business is to received its deserved "return on investment" that steps are taken now to make the buisness attractive and desirable for potential purchasers.
This workshop covers:
1. PLANNING AHEAD: How will key industries evolve over the next five years. Some tools to assist you with strategic foresight.
2. UNDERSTANDING THE MARKET: when is the best time to sell? Understanding how a business is valued, and the difference between a strategic investor and a owner / operator buyer.
3. PREPARING FOR SALE: what strategic and tactical actions can you take to improve the value of your business prior to sale.
4. FINDING BUYERS: A guide to making the most of the acquisition process, ranging from defining your target audience through to buyer due diligence.
Learn how to improve your property's website presence and increase conversions with the President of Scott Yankton Consulting, Scott Yankton, and E-Commerce Executive at the Doha Marriott Hotel, Cristobal Galit.
Ochrona podatnych webaplikacji za pomocą wirtualnych poprawek3camp
Bartosz Jerzman - Ochrona podatnych webaplikacji za pomoca wirtualnych poprawek
Prezentacja poświęcona jest ochronie webaplikacji za pomocą procedury wdrażania wirtualnych poprawek. W ramach prelekcji zostaną przedstawione:
– wykorzystanie Web Application Firewall (implementacja za pomocą projektu opensource – ModSecurity);
– opis poszczególnych faz procedury wdrażania wirtualnych poprawek do ochrony podatnych webaplikacji;
– trzy przypadki użycia wirtualnych poprawek dla rożnych typów ataków.
Marcin Hoppe - HTTPS bez wymówek
HTTPS to podstawa każdej bezpiecznej aplikacji Webowej. Niewielu spieszy się jednak z wdrożeniem. Co jeżeli strona będzie ładowała się wolniej? Czy koszty nie okażą się zbyt wysokie? Czy protokół jest naprawdę bezpieczny? Podczas prezentacji znajdziemy odpowiedzi na te pytania, obalimy kilka popularnych mitów na temat HTTPS i poznamy kilka sztuczek, które ułatwią zdobycie upragnionej zielonej kłódki.
ORM allows applications to query and manipulate data in a database using an object-oriented paradigm. However, ORM can lead to performance issues due to "greedy fetching" where unnecessary joins are performed. It is better to write custom queries using aggregation functions to retrieve data from the database in one query and return it without mapping to objects to improve performance. ORM built-in functions should be avoided in favor of writing custom queries with joins and groups to control the queries issued to the database.
Wykorzystanie języka Kotlin do aplikacji na platformie Android3camp
Kotlin is a programming language that the author chose to use for Android development. Some reasons for this choice include curiosity about the language, reviews of its code from JetBrains, and benefits like small app size and fast compilation. While there was a learning curve of around 50 hours, the syntax and approach are different from Java. Some of the features the author most appreciates about Kotlin are its safe code, simple class definitions, lambda expressions, and string templates. Issues are addressed quickly by JetBrains and the Kotlin team. Recommendations for learning Kotlin include reviewing documentation on the Kotlin website and Google samples. Major companies that use Kotlin include Google and JetBrains.
The document discusses RxJava and functional reactive programming (FRP). It provides examples of how to use RxJava for asynchronous and event-based programming using observable sequences. Key points include:
- RxJava allows composing asynchronous and event-based programs using observable sequences for the Java VM.
- Examples demonstrate how to use RxJava for request composition, filtering results, limiting results, and combining multiple asynchronous requests.
- Operators like flatMap(), filter(), limit(), and zip() are used to manipulate and transform observable sequences.
- Topics like threads and schedulers, error handling, and fun examples are also briefly covered. The document emphasizes learning RxJava through examples and code.
This document contains proprietary and confidential information about IgnitionONE's marketing technology and live marketer Paulina. It includes metrics like entrance and exit scores over time for a visitor named Paulina, as well as conversion numbers and spending increases for an advertising campaign. The document also lists Mirek Wasowicz's contact information.
Nasze wieloTORowe doświadczenia w technologicznym safari: Python, Anaconda, RabbitMQ i pożerające wszystko Celery… Czyli Big Data i social commerce na przykładzie aplikacji MioSpot.
Piotr Macuk, Konfeo.com, Programista i biznes – plusy i minusy własnej działa...3camp
Po latach pracy dla klientów i realizowania cudzych pomysłów, przychodzi moment kiedy pragnie się stworzyć własny produkt. Chciałbym opowiedzieć o moim procesie migracji programisty we właściciela biznesu. Pokażę plusy i minusy tej migracji oraz wnioski, które nasuwają mi się po prawie 3 latach pracy nad Konfeo.com.
Marcin Maj, Kainos - QA – wartko, zmiennie i interdyscyplinarnie3camp
Testowanie, walidacja, automatyzacja, QA i wiele innych okiem osoby z wewnątrz. Dlaczego warto się tym zajmować i docenić szerokie możliwości rozwoju. Praca w specyficznym środowisku, które wymaga niezwykłego przystosowania się do zmiany. W końcu, praca dla ludzi odważnych i niezwykłych.
QA to również interdyscyplinarność i wielozadaniowość, często wymagająca wyjścia poza ramy IT. Techniczna podróż od BIOSu do Selenium przez programowanie do datacenter.
Jak przesiąść się na rower na dwóch kółkach? Od trzyosobowego startupu do spó...3camp
Opowieść o tym, jak pasja zmienia się w pracę i co zrobić, by nie stać się korporacją. Do tego parę słów o budowaniu relacji, barierach przy wchodzeniu na nowe rynki i zmienności, do której trzeba się przyzwyczaić.
Łukasz Brzeziński - Jak zarabiać z Wikingami? Czyli monetyzacja portalu inter...3camp
W Norwegii jest ok 4 milionów internautów, z czego 5% to Polacy. Portal www.mojanorwegia.pl skupia prawie 90% rodaków mieszkających w kraju Wikingów. Prezentacja o tym jak i dlaczego warto budować biznes wokół niszowego portalu internetowego.
8. 76% use search engines
for (...) specific product
or brand before
purchasing offline
Copyright Netmining 2010 - Confidential
9. Visitors are
scored… I am considering
multiple products
I am trying to
And are determine if the
dynamically product meets my
approached needs.
based on
where they
sit in the I am trying to
decision
determine a price
point…
for the product.
I am locating a
specific product
matching my
criteria.
Driving
Conversion
Copyright Netmining 2010 - Confidential
10. my
bubbles!
Copyright Netmining 2010 - Confidential
14. A/B testing results luxury brand in EU
Group A% B%
% Normal Brochure leads* 0.85% 1.05%
% Normal Test drive leads* 0.09% 0.10%
% Netmining Brochure leads 0 0.13%
% Netmining Test drive leads 0 0.06%
Total Uplift Brochure request 23.5%
Total Uplift Test Drive request 16,9%
Copyright Netmining 2010 - Confidential
15. CONTENT RETARGETING SMART RETARGETING
Based upon page visits Advanced audience profile
Pages visited Pages visited
Product interest
Buying propensity
Aging curves
Optional : CRM data
Possible interest True Interest
Copyright Netmining 2010 - Confidential
16. I am considering
multiple products
I am trying to
determine if the
product meets my
needs.
I am trying to
determine a price
for the product.
I am locating a
specific product
matching my
criteria.
Copyright Netmining 2010 - Confidential