The traditional retail model involved consumers being willing to travel to shopping centers for higher value, less frequent purchases, while relying on local corner shops for regular, lower value goods. However, over the last 30 years technology and rising car ownership has significantly influenced retail patterns. Supermarkets and retail parks began locating in residential areas and on the outskirts of towns, respectively, and out-of-town shopping centers near motorways also emerged to accommodate increased automobile usage. While e-commerce is growing, many consumers still prefer to physically examine items before purchase.