SlideShare a Scribd company logo
The positive stories of
brands who are fighting
coronavirus with a
purpose
Overview
Not simply an act of corporate social
responsibility, relief efforts on the part of brands
are generating real change, benefiting the larger
public while also demonstrating the values of
those joining the collective cause.
To shine a spotlight on their amazing work, we’ve
collected a list of the best cause-marketing
initiatives seen across industries from both our
customers and the rest of the market, which we’ll
update on a regular basis.
Source: ModernRetail
ThirdLove & Rothys
The innovative underwear brand
partnered with The Open Innovation
Coalition, a network started by
footwear brand Rothys to unite like-
minded brands looking to support
COVID-19 relief efforts as a collective.
Working together to share materials,
open-source patterns, and gather
supplies for those on the front lines as
quickly as possible. This coalition has
been able to donate nearly 200,000
units of protective equipment to date.
Source: Callaway Golf
Callaway Golf
Specializing in premium golf
products, Callaway Golf is
committed to supporting COVID-19
relief. The sporting goods retailer is
donating 10% of every purchase
made on their site to MedShare, an
organization on the frontlines that is
providing healthcare workers with
essential protective equipment
during the ongoing pandemic.
Source: Hims
Hims
Hims is a one-stop telehealth
service provider for men's wellness
and care. In times like these, they
are taking a moment to shine a light
on how vital it is to take care of our
mental health. And because
individual therapy isn’t for everyone,
they are providing free access to
anonymous group support sessions
– available using just a phone or
computer.
Source: Sabon
Sabon
Sabon, known for its luxury bath
and body products, has joined the
mission to take care of our
healthcare heroes who tirelessly
care for us. The brand created a
special limited edition
#SabonSelfCare kit to promote
relaxation to their site visitors. For
every kit sold, they will also donate
one kit to NYU healthcare
professionals.
Source: WWD
Value Retail
The British group, specializing in
high-end outlet malls, operates nine
centers in seven countries across
Europe. To alleviate the burden
retailers are feeling from store
closures, the company has
suspended the collection of rent for
April, May and June to those
operating storefronts in any of its
European shopping centers.
Source: ecommerce news es
Carethy
Carethy is an eCommerce company
specializing in the sale of hygiene,
nutrition, personal care and beauty
products based in Catalonia, Spain.
The online retailer created an
application that allows residents –
especially the elderly – to request
hand sanitizer for free and receive it
in the convenience of their home.
Source: Variety
HBO
The WarnerMedia-owned premium
streaming platform is now offering
free access to almost 500 hours of
programming (without ads) for a
limited time on its HBO Now and
HBO Go platforms to users without
a subscription.
Harbor Freight
With the overwhelming demand for
personal protective equipment (PPE), the
family-owned tool and equipment retailer
is shipping more than 44 million pairs of
nitrile gloves and hundreds of thousands
of masks and face shields to provide
hospitals in the 1,000+ communities that
their stores serve.
Source: NBC San Diego
Source: Wantable
Wantable
The personal styling service wants to
do more to help those on the medical
frontlines who are running out of
supplies while caring for patients
suffering from COVID-19. The
company is using its technology and
resources to turn its fulfillment center
into a hub to create and distribute
face masks.
Source: KIRO 7
Eddie Bauer
The clothing brand will send 20,000
masks, including 5,000 N95s, to the
Washington State Department of
Enterprise Services to be distributed to
hospitals – an unforeseen partial
production shift for the apparel
company which is based in
Washington, where the original COVID-
19 outbreak began.
Source: Aritzia
Aritzia
Canadian women’s fashion brand
Aritizia is committed to providing
financial continuity to their
employees and overseas partners
who have been impacted by the
coronavirus crisis. 100% of the
company’s profits will go to the
Aritzia Community™ Relief Fund to
support its employees and partners.
Source: Stamford Advocate
Synchrony
To support families and communities
facing food insecurity, the financial
services company is donating $1.5
million to hunger-relief nonprofits. The
company is also committing the
remaining $3.5 million of its $5 million
pledge to local and national nonprofits
to tackle long-term needs in
communities affected by the pandemic.
Source: TechCrunch
Uber Eats
With more than 100,000 local businesses
supported by the platform, local
restaurants and mom-and-pop shops need
support now more than ever. To support
communities, Uber Eats is nixing delivery
fees in some of its markets. In addition, it
will launch dedicated daily targeted
marketing campaigns to promote delivery
from local restaurants.
Source: Sweetgreen
Sweetgreen
The fast-casual restaurant chain
vowed to help keep healthcare
professionals well fed during this
hectic time by dedicating their
Outpost operations and teams to
support delivering free, fresh
Sweetgreen salads and bowls to
hospitals in the cities the company
serves.
Source: RetailMeNot
New York Mag & New York Times
Both publishers have acknowledged
the importance of staying informed
on the escalating outbreak by
removing the paywall for COVID-19
related coverage.
Source: Apple
Apple
The technology company pulled
together its resources to help treat
those who are sick and lessen the
economic and community impacts
of the pandemic. Apple also
announced that it would be
matching employee donations two-
to-one to support COVID-19
response efforts locally, nationally,
and internationally.
Source: CNET
AT&T
The mobile carrier is committed to
keeping customers connected by
automatically increasing mobile
hotspot data by 15GB per month for
each line on unlimited plans. In
addition, for those who purchase or
upgrade a device online, AT&T is
providing free express shipping and
waiving activation, upgrade, and
restocking fees.
Source: McDonald’s
McDonald’s
McDonald’s is donating one million
N95 masks – distributing 750,000 to
first responders and medical
professionals across the city of
Chicago and another 250,000 within
the state of Illinois. This follows their
donation of $1 million and 400,000
KF94 masks to Illinois’ COVID-19
fund.
Source: Rhone
Rhone
The premium activewear brand is
taking a stance to support those on
the front lines of the health crisis, in
addition to their own employees and
suppliers. For the entire month of
April, Rhone will be donating 10% of
its net proceeds to Direct Relief, a
global humanitarian aid
organization.
Source: Kopari
Kopari
The clean beauty brand, known for
its coconut oil-based products, has
partnered with Direct Relief to help
care for those affected by poverty or
emergencies, without regard to
politics, religion, or ability to pay.
Kopari is pledging $1 per every
order placed on their site towards
medical supplies.
Additional COVID-19 Marketing Resources
Thank you.info@dynamicyield.com

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Retailers fighting coronavirus with a cause

  • 1. The positive stories of brands who are fighting coronavirus with a purpose
  • 2. Overview Not simply an act of corporate social responsibility, relief efforts on the part of brands are generating real change, benefiting the larger public while also demonstrating the values of those joining the collective cause. To shine a spotlight on their amazing work, we’ve collected a list of the best cause-marketing initiatives seen across industries from both our customers and the rest of the market, which we’ll update on a regular basis.
  • 3. Source: ModernRetail ThirdLove & Rothys The innovative underwear brand partnered with The Open Innovation Coalition, a network started by footwear brand Rothys to unite like- minded brands looking to support COVID-19 relief efforts as a collective. Working together to share materials, open-source patterns, and gather supplies for those on the front lines as quickly as possible. This coalition has been able to donate nearly 200,000 units of protective equipment to date.
  • 4. Source: Callaway Golf Callaway Golf Specializing in premium golf products, Callaway Golf is committed to supporting COVID-19 relief. The sporting goods retailer is donating 10% of every purchase made on their site to MedShare, an organization on the frontlines that is providing healthcare workers with essential protective equipment during the ongoing pandemic.
  • 5. Source: Hims Hims Hims is a one-stop telehealth service provider for men's wellness and care. In times like these, they are taking a moment to shine a light on how vital it is to take care of our mental health. And because individual therapy isn’t for everyone, they are providing free access to anonymous group support sessions – available using just a phone or computer.
  • 6. Source: Sabon Sabon Sabon, known for its luxury bath and body products, has joined the mission to take care of our healthcare heroes who tirelessly care for us. The brand created a special limited edition #SabonSelfCare kit to promote relaxation to their site visitors. For every kit sold, they will also donate one kit to NYU healthcare professionals.
  • 7. Source: WWD Value Retail The British group, specializing in high-end outlet malls, operates nine centers in seven countries across Europe. To alleviate the burden retailers are feeling from store closures, the company has suspended the collection of rent for April, May and June to those operating storefronts in any of its European shopping centers.
  • 8. Source: ecommerce news es Carethy Carethy is an eCommerce company specializing in the sale of hygiene, nutrition, personal care and beauty products based in Catalonia, Spain. The online retailer created an application that allows residents – especially the elderly – to request hand sanitizer for free and receive it in the convenience of their home.
  • 9. Source: Variety HBO The WarnerMedia-owned premium streaming platform is now offering free access to almost 500 hours of programming (without ads) for a limited time on its HBO Now and HBO Go platforms to users without a subscription.
  • 10. Harbor Freight With the overwhelming demand for personal protective equipment (PPE), the family-owned tool and equipment retailer is shipping more than 44 million pairs of nitrile gloves and hundreds of thousands of masks and face shields to provide hospitals in the 1,000+ communities that their stores serve. Source: NBC San Diego
  • 11. Source: Wantable Wantable The personal styling service wants to do more to help those on the medical frontlines who are running out of supplies while caring for patients suffering from COVID-19. The company is using its technology and resources to turn its fulfillment center into a hub to create and distribute face masks.
  • 12. Source: KIRO 7 Eddie Bauer The clothing brand will send 20,000 masks, including 5,000 N95s, to the Washington State Department of Enterprise Services to be distributed to hospitals – an unforeseen partial production shift for the apparel company which is based in Washington, where the original COVID- 19 outbreak began.
  • 13. Source: Aritzia Aritzia Canadian women’s fashion brand Aritizia is committed to providing financial continuity to their employees and overseas partners who have been impacted by the coronavirus crisis. 100% of the company’s profits will go to the Aritzia Community™ Relief Fund to support its employees and partners.
  • 14. Source: Stamford Advocate Synchrony To support families and communities facing food insecurity, the financial services company is donating $1.5 million to hunger-relief nonprofits. The company is also committing the remaining $3.5 million of its $5 million pledge to local and national nonprofits to tackle long-term needs in communities affected by the pandemic.
  • 15. Source: TechCrunch Uber Eats With more than 100,000 local businesses supported by the platform, local restaurants and mom-and-pop shops need support now more than ever. To support communities, Uber Eats is nixing delivery fees in some of its markets. In addition, it will launch dedicated daily targeted marketing campaigns to promote delivery from local restaurants.
  • 16. Source: Sweetgreen Sweetgreen The fast-casual restaurant chain vowed to help keep healthcare professionals well fed during this hectic time by dedicating their Outpost operations and teams to support delivering free, fresh Sweetgreen salads and bowls to hospitals in the cities the company serves.
  • 17. Source: RetailMeNot New York Mag & New York Times Both publishers have acknowledged the importance of staying informed on the escalating outbreak by removing the paywall for COVID-19 related coverage.
  • 18. Source: Apple Apple The technology company pulled together its resources to help treat those who are sick and lessen the economic and community impacts of the pandemic. Apple also announced that it would be matching employee donations two- to-one to support COVID-19 response efforts locally, nationally, and internationally.
  • 19. Source: CNET AT&T The mobile carrier is committed to keeping customers connected by automatically increasing mobile hotspot data by 15GB per month for each line on unlimited plans. In addition, for those who purchase or upgrade a device online, AT&T is providing free express shipping and waiving activation, upgrade, and restocking fees.
  • 20. Source: McDonald’s McDonald’s McDonald’s is donating one million N95 masks – distributing 750,000 to first responders and medical professionals across the city of Chicago and another 250,000 within the state of Illinois. This follows their donation of $1 million and 400,000 KF94 masks to Illinois’ COVID-19 fund.
  • 21. Source: Rhone Rhone The premium activewear brand is taking a stance to support those on the front lines of the health crisis, in addition to their own employees and suppliers. For the entire month of April, Rhone will be donating 10% of its net proceeds to Direct Relief, a global humanitarian aid organization.
  • 22. Source: Kopari Kopari The clean beauty brand, known for its coconut oil-based products, has partnered with Direct Relief to help care for those affected by poverty or emergencies, without regard to politics, religion, or ability to pay. Kopari is pledging $1 per every order placed on their site towards medical supplies.