1. João Carlos de Freitas Ribeiro Fernandes
Avenida Professor Egas Moniz Ed. SM Bloco 1 2ºC
2625-018 Póvoa de Santa Iria Portugal
Tel: (+351) 935123013 Email: jffernandes23121970@gmail.com
Age: 44 Nationality: Portuguese
Food is my life
Education
Degree in Zootechnical Engineering (Animal and Food Production)
Trás-os-Montes and Alto Douro University (UTAD)
2012 Certified training in ISO 9001
Lisbon SGS
2009 Food Microbiology Training
Lisbon Controlvet
2008 Food Industries Labeling Training Lisbon FIPA
2004 Metrological Control of Food Industries Training
1999 Post-Graduate “Quality Control and Food Toxicology” Lisbon University, Pharmacy School Master
in “Quality Control and Food Toxicology
1998 Accounting and Finance Course CIDEC (Interdisciplinary Center for Economic Studies)
1991 Technical English Course Trás-os-Montes and Alto Douro University (UTAD)
1993 – 1995 National Zootechnical Station Internship Santarem, Portugal
1989 - 1994 Degree in Zootechnical Engineering (Animal and Food Production) Trás-os-Montes and Alto
Douro University
Career Summary
My career main focus has been in the retail food business, where I specialize in the management of Deli
products.
Food Retail, Innovation and Development, Quality Control and Food Manager.
I have visited the main food plants in Europe and have knowledge of the entire European food area
More than 15 years of experience in product development and supervising the supliers and consumers
needs and relations.
In order to meet the market need for new products, I managed the development of innovative products.
Core Knowledge & Skill Areas
Monitoring the production of Traditional Sausages and Cheese
Development of new Delicatessen products.
Text preparation for brochures and other information related to promotional campaigns
Active Participant in the commercial strategy for traditional products in the Company's stores
Planning of company-wide campaigns of food.
Participated in designing the product labels & packaging using the PL concept
Development and monitoring of all activities related to innovation throughout the business unit.
Organization of Annual Meetings of the Producers Club Delicatessen
Technical support and visits the stores of theCompany, participation in Fairs and Congresses

2. Professional Experience
2005 - Present Delicatessen Technical Manager – Sonae MC Wide distribution
2004-2005 Technical Quality Manager of Dairy, Frozen Foods and Wine – Sonae MC Wide
distribution
2001 - 2004 Team Member Responsible for Quality Control of Delicatessen and Take-Away – Sonae
MC Wide distribution
1999 -2001 Technician Quality Manager of Meats, Deli, Seafood and Vegetables Sonae MC Wide
distribution
1998 - 1999 Responsible for Physical and Chemical Analysis of Meat Quality Laboratory of the
Department of Nutrition of EZN Estação Zootecnica Nacional, Santarem, Portugal –
Quality Control
1998 Natural and Environmental Sciences Teacher
High School in Lisbon, Portugal - Education
1996 - 1999 Business Manager
Medical Clinica Vale do Tejo, Alverca, Portugal – Health Care
1997 - 1998 Researcher Fellow member of Project INIA
National Institute for Agricultural Research – Quality Control
Languages and Software
• Portuguese (Mother Tongue), English (Fluent), Spanish and French and (basics!). Advanced skills of
Microsoft Office
Certificates and Training
QualifyingJudgein PortugalNational Contest ofCheese& Ham
Judge inPortugal NationalContest ofCheese
Auditor ofISO9001
Technicalsupportto theProducers ClubCertification
CoordinationwithLogistics and Suppliers atcentralizationanddeliveryin thewarehouses
Planning andnegotiation ofmajor promotionalcampaigns
Member oftheBoardofCertificationofSerradaEstrelacheeseandDOPCheeses of BeiraBaixa
Implementationofthe HACCP planwithinSonae stores
Createda tasting panelfor Delicatessen products (ex.Cheese,salted,cooked)
Personal Interests/Other Activities
Passion for Food Stores all overthe world
Taekwando practitioner
Horse riding
Handmade Belgian beer
Fusion Cooking
Monitoringanddevelopmentofproducts,labels and packaging inthe Privat Label concept
Technicalconsultingto producers ofExclusive Brand