What is important to your female customer may not be important to you—as a man. But as an owner, a GM, a finance manager, a sales manager, a salesperson --what your female customer wants and needs should be very important. Jeffrey Gitomer said “It’s not the hard sell, it’s the heart sell”. He also said “The head is attached to the price, the heart is attached to the wallet. If you jerk the heartstrings, the wallet comes popping out of the back pocket.” Are you ready for this? Sales- isn’t really about numbers. It’s about relationships. Win the relationship –win your customer. Win your customer – win referrals. Win-Win-Win-Win. Gross is a byproduct of the relationship between a salesperson and the customer. The numbers are the easiest part. Let me help you reach your most influential demographic....women.

1. REXANNE SMITH
“Helping women is my passion; showing businesses
HOW to help them Is my dream.”

2. I began my career in the auto industry as a
salesperson. Within a short amount of time, my
talent and commitment to excellence became
ABOUT ME evident and I was offered a position as Internet
Sales Manager. I soon realized there was an
entire demographic that Alabama auto dealers
weren’t capitalizing on….women.
I created a website for female car buyers, www.queenofcars.us, where
women could go to get information about the buying process, understand the
rights as a buyer and to promote myself as a sympathetic advocate to an
under represented
Section of auto buyers. I increased my efforts
by creating a YouTube channel and posting
video content regularly. I also used YouTube
as a way to communicate with prospective
buyers www.youtube.com/alcarqueen.

3. After working with various dealerships in North/Central Alabama with respect to
Internet Sales, Social Media and Reputation Management, I accepted a position
as Regional Manager at AskPatty.com, a company dedicated to
training, advertising and marketing for automotive dealerships and tire, lube and
service centers. By joining the AskPatty team I was able to continue my efforts
in assisting and educating dealerships about the female car buyer, but on a
much larger scale.
“I communicate with dealers all over the
United States that have a real interest in targeting
their efforts to the female consumer. A one-size-fits-all
marketing strategy will no longer suffice. Due to women’s
increased effects on the economy and the overwhelming
influence they have in regard to household decisions, it’s a
smart move for automotive businesses to cater to their needs
and connect with them. By being attentive and responsive to
female consumers, businesses will see an increase in CSI ratings,
loyalty, referrals and profits."

6. “In my time working with Rexanne, she has exhibited a keen
knowledge of the automotive business and specifically how to
Recommendations market to, sell to and retain the female buyer. Rexanne has
been able to communicate her experience to all levels, from the
OEM, to Owners, managers and to the front line staff, in a way
that each level can relate to. Rexanne's knowledge and
passion has helped her succeed at every endeavor that has
crossed her path.” - Mike Sadlock, Nissan Digital Marketing
Consultant, The Cobalt Group
“Rexanne Smith was a fantastic person to work with. Rexanne Smith is a well-educated, careful and
insightful person with a good sense of humor. Shows all the time an in-depth understanding of the
importance of women car buyers and how to meet their needs.” - Jody DeVere, CEO, AskPatty.com
“I have never met anyone in the car business with so much passion for success. Rexanne goes the
extra mile to bring customer satisfaction to the next level. Her hunger for promoting awareness and
her thirst for encouraging change is almost unheard of in this industry. Rexanne has an energizing
personality that is contagious and inspiring.” – Kevin Dempsey, Nissan BEST Facilitator, Precision
Dynamics International

8. Statistics

9. I love to keep up-to-date on current trends and come
up with innovative ways to reach out to customers.
Video Library Click the images below to view some of my videos
then check out my YouTube Channel at
www.youtube.com/alcarqueen.

10. I am excited about helping your dealership attract
and retain more female customers. Dealerships
Contact
that make an effort to step outside the box will see
a customer centered awakening that will in turn
increase customer loyalty and profits.
Rexanne Smith
alcarqueen@yahoo.com
Cell: (205) 613-6547
Home: (205) 490-1318