Prahlad Rao is a senior media professional with over 29 years of experience in print and digital media. He has extensive experience in editorial and production roles in startups and managing organizations. He is recognized for his abilities in writing, editing, content development, and page layout. Some of his past roles include Senior Editor at Swarajyamag.com, Deputy Editor at Governancenow.com, and Senior Editor at Oneindia.in where he scaled up news publishing. He has experience launching newspapers and enhancing community reporting. Prahlad Rao is results-oriented, can work under pressure, and is recognized for developing high performing teams and mentoring over 100 media professionals.

1. PRAHLAD RAO
Contact: 9980074684, prahladrao@gmail.com
SENIOR MEDIA PROFESSIONAL
Scaling new heights of success with hard work & dedication and leaving a mark of excellence on every step
PROFILE & STRENGHTS
Creative, multi-talented professional with artistic imagination, sharpness and sound decision making abilities, passionate about bringing
a positive change in society by creating compelling content for variety of media platforms. Over 29 years of extensive experience
donning leadership roles in print and online editorial & production, in start ups and running organizations. Recognized for outstanding
web editorial and content management experience with superior abilities in writing, editing and page layouts. Strong grasp of online
content development processes and practices. Across my career, I have been recognized for managing multiple simultaneously occurring
creative projects from concept to completion. Ensure projects are delivered within defined cost, time and quality parameters. Promoted
the use of latest design concepts and methodologies to deliver high quality work.
Adept at leading management teams, developing effective digital media strategies and improving processes. Articulate content creation
and journalistic writing capabilities coupled with extensive experience in visualization, production, operation and management of ideas,
themes and concepts. Possess keen interest in business, marketing and social issues.
Result oriented professional with proven ability to work steadily under pressure and various crisis situations. Recognized for ability to
develop high performing teams.
Core Skills
Business Strategy Web & Print Journalism Content Development
Social Media Engagement Business & Marketing Communication Brand & Event Promotion
Newspaper Redesign Web Traffic Management P&L Management
CAREER HIGHLIGHTS
Digital Media
Appreciated for formulating strategic, elegant, highly usable and technically feasible design solution thereby building successful high
traffic online news sites. Have consistently maintained and improved web content quality, relevance and timeliness across assignments.
Lead by example; recognized for mentoring over 100 media professionals across my career and it continues. Some key achievements
include
Senior Editor at Swarajyamag.com, Bangalore
Deputy Editor at Governancenow.com, New Delhi
 Skillfully managed online editions, publishing articles ranging from breaking news to current issues and blogs.
 Managed social media to create a positive online brand image & presence
 As part of brand promotion & social awareness campaigns, published three newsletters per week on public sector units and
corporate social responsibility, that was widely circulated to CMDs, CEOs & CFOs.
Senior Editor at Oneindia.in, Bangalore
 As Head of English News Vertical at oneindia.in, scaled up online news report publishing from 20 stories to 100 within 2 weeks
of joining with a five member team.
Editor at Globe Newsline, Bangalore

2.  Enabled Globe Newsline brand to increase website hits by writing articles and reports that were relevant for Google search.
Print Media
Distinction of launching three newspapers namely Postnoon in Hyderabad and Bangalore Mirror & DNA in Bangalore. Worked closely
with brand teams to enhance product value. Some key achievements include
Editor at DNA, Indore
 Pioneered the concept of community reporting in Indore. Included reader’s pictures & views in almost every report.
 Encouraged reader’s participation to address issues concerning them. On a series done on public spaces, students were
involved to execute social audits and recommend doable changes.
Editor at Postnoon
 Conceptualized, designed and released full edition of 32 pages for readers within record three months time.
Senior Associate Editor at DNA Newspaper
 Anchored the campaign on road widening issue in DNA, Bangalore that was recognized as the longest and most exhaustive
campaign in newspaper industry.
 Led a team of reporters for special coverage of Mangalore air crash, May 2010, DNA.
 Functioned as News Editor and produced 30 pages for six centers of Deccan Herald, Bangalore. Skillfully led regional reporting
team.
News Editor – Times Group at Bangalore Mirror
 Functioned as Head of News Desk and launched a local newspaper with a different kind of reporting & format.
Also worked with Mid Day, Deccan Herald Media Company and Indian Express as News Editor during initial years of career
ACADEMIA
Bachelor of Arts (Political Science & Economics), Osmania University, 1990
REFERENCES: Available on request
Languages: English, Hindi, Kannada & Marathi