Bianca J. Tavera has over 5 years of experience in social media management and marketing. She currently works as the Social Media Manager for Gardein, a plant-based food brand, where she is responsible for their social media presence across multiple platforms and produces a popular Facebook Live cooking series. Previously, she was the Social Media and Field Marketing Manager for an online clothing retailer, where she managed influencer campaigns and created social media content. She also has experience in education and community outreach roles.
1. Bianca J. TaveraBianca J. Tavera
818-721-1833 | bianca.j.tavera@gmail.com
PROFESSIONAL EXPERIENCEPROFESSIONAL EXPERIENCE
Gardein-Plant Based Food Brand
Social Media Manager April 2016 - Present
▪ Managed regular posting for Instagram, Facebook, Twitter, Pinterest and Youtube
▪ Wrote copy for all images maintaining the brand voice and tone
▪ Produced Facebook Live cooking series with celebrity influencers that reached over 164K in viewership in
3 months
▪ Team lead on Celebrity Environmental Media Association awards. Gardein booth presenter and live social
media platform coverage
▪ Tracked paid influencer blogger campaigns
▪ Provided administrative support to Gardein Marketing Brand Manager
▪ Attended Social Media Week 2016 in Los Angeles
Living Doll Los Angeles Online Clothing Retailer
Social Media and Field Marketing Manager August 2014 - October 2015
▪ Managed Living Doll Street Team for field marketing promotional events around Los Angeles
▪ Worked with recruiting new social media influencers and negotiating promotional contracts
▪ Came up with creative content with team for social media marketing channels
▪ Managed Living Doll YouTube account
▪ Created, edited and uploaded style videos for channel
▪ Responded to customer service requests and fulfilled order shipments
▪ Tracked and reformatted weekly sales reports through web-store platform and Google Analytics
The Crossing Educational Center
Teen Community Coordinator August 2013 - December 2013
▪ Coordinated community service projects for students to attend on a weekly basis
▪ Worked with at-risk teens in an alternative school model
▪ Mentored teens through positive character building activities and events
▪ Teacher's aide for high school students in english, spanish, and speech
Wesley Seminary at Indiana Wesleyan University
Bilingual Support Specialist February 2012 - November 2012
▪ Assisted as a liaison for spanish speaking students enrolled in our university program
▪ Translated documents into spanish for students
▪ Handled secretarial and clerical duties
EDUCATIONEDUCATION
Indiana Wesleyan University
Bachelors of Arts, Youth Ministries December 2011
SKILLSSKILLS
Fluent in Spanish. Knowledge of E-Commerce store platforms and social media content management. Beginner
video production and photo editing skills. Microsoft Office, Word, and Excel proficiency.