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HILLARY	
  SCOTT	
  
2701	
  N.	
  Westminster	
  Dr.	
  Fayetteville,	
  Ark.	
  72704	
  |	
  817.307.2857	
  |	
  hillizscott@gmail.com	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  
Dedicated	
  marketing	
  professional	
  committed	
  to	
  the	
  development	
  of	
  our	
  community	
  with	
  
significant	
  experience	
  in	
  strategic	
  marketing,	
  brand	
  management	
  and	
  project	
  management.	
  	
  
	
  
PROFESSIONAL	
  EXPERIENCE	
  
	
  
Senior	
  Marketing	
  Coordinator	
  
Walton	
  Arts	
  Center	
  &	
  Walmart	
  AMP,	
  Fayetteville,	
  Ark.	
  (March	
  2014	
  –	
  Present)	
  
Instrumental	
  in	
  all	
  aspects	
  of	
  show	
  marketing,	
  including	
  strategic	
  planning	
  and	
  execution.	
  
Oversee	
  marketing	
  campaigns	
  from	
  conception	
  and	
  copywriting	
  to	
  creation	
  and	
  delivery.	
  	
  
Project	
  management	
  for	
  all	
  marketing	
  initiatives	
  –	
  establish	
  and	
  meet	
  production	
  and	
  
promotion	
  timelines,	
  coordinate	
  and	
  negotiate	
  with	
  vendors.	
  Work	
  with	
  graphics	
  
department	
  on	
  brand	
  management,	
  promotions	
  and	
  creative	
  development.	
  	
  Ensure	
  that	
  
messages	
  and	
  designs	
  are	
  supportive	
  of	
  and	
  consistent	
  with	
  Walton	
  Arts	
  Center	
  brand.	
  
Oversee	
  marketing	
  budgets	
  and	
  reconcile	
  show	
  settlements.	
  Experience	
  in	
  event	
  planning.	
  
Support	
  for	
  social	
  media	
  initiatives.	
  	
  
	
  
Graduate	
  Teaching	
  Assistant	
  &	
  Adjunct	
  Instructor,	
  Public	
  Speaking	
  (COMM	
  1313)	
  
University	
  of	
  Arkansas,	
  Fayetteville,	
  Ark.	
  (Aug.	
  2012	
  –	
  May	
  2014,	
  Aug.	
  2015	
  –	
  Dec.	
  2015)	
  
Served	
  as	
  an	
  instructor	
  of	
  the	
  UofA’s	
  introduction	
  to	
  communication	
  studies	
  and	
  public	
  
speaking	
  course.	
  Course	
  integrates	
  method	
  of	
  speech	
  composition	
  and	
  delivery,	
  as	
  well	
  as	
  
introductory	
  approaches	
  to	
  the	
  field	
  of	
  communication.	
  Duties	
  include	
  lecture	
  planning	
  and	
  
implementation,	
  creation	
  of	
  interactive	
  student	
  activities,	
  evaluation	
  of	
  student	
  progress,	
  
tutoring	
  and	
  participation	
  in	
  weekly	
  Instructor	
  Professional	
  Development	
  colloquium.	
  	
  
	
  
Special	
  Events	
  Intern	
  
Leukemia	
  and	
  Lymphoma	
  Society,	
  Fort	
  Worth,	
  Texas	
  (May	
  2013	
  –	
  Aug.	
  2013)	
  
Worked	
  with	
  local	
  campaign	
  manager	
  to	
  elicit	
  support	
  for	
  Fort	
  Worth’s	
  annual	
  “Light	
  the	
  
Night”	
  walk.	
  Managed,	
  organized	
  and	
  analyzed	
  data	
  on	
  participants	
  and	
  donors.	
  	
  
	
  
Account	
  Executive	
  
Campus	
  Special,	
  Fayetteville,	
  Ark.	
  (May	
  2011	
  –	
  Aug.	
  2011)	
  
Experienced	
  all	
  aspects	
  of	
  consultative	
  selling,	
  from	
  existing	
  account	
  management,	
  lead	
  
generation	
  and	
  cold	
  calling	
  to	
  needs	
  analysis,	
  closing	
  and	
  post-­‐sales	
  service.	
  	
  
	
  
EDUCATION	
  
University	
  of	
  Arkansas,	
  Fayetteville	
  |	
  M.A.,	
  Communication,	
  May	
  2014	
  
University	
  of	
  Arkansas,	
  Fayetteville	
  |	
  B.A.,	
  Communication,	
  May	
  2012	
  
	
  
SKILLS	
  AND	
  QUALIFICATIONS	
  
Project	
  Management	
  Ÿ	
  Communication	
  Ÿ	
  Organization	
  Ÿ	
  Copywriting	
  &	
  Editing	
  Ÿ	
  Public	
  
Speaking	
  Ÿ	
  Time	
  Management	
  Ÿ	
  ROI	
  Tracking	
  Ÿ	
  Demographic	
  Analysis	
  Ÿ	
  Media	
  Planning	
  Ÿ	
  
Budget	
  Tracking	
  Ÿ	
  Cross-­‐Departmental	
  Event	
  Planning	
  Experience	
  Ÿ	
  Social	
  Media	
  Management	
  
Ÿ	
  Brand	
  Management	
  Ÿ	
  Academic	
  Research	
  Ÿ	
  AP	
  Style	
  Ÿ	
  Microsoft	
  Office	
  Ÿ	
  Tessitura	
  Ÿ	
  
Photography	
  Experience	
  Ÿ	
  Experience	
  with	
  Adobe	
  Creative	
  Suite	
  Ÿ	
  Some	
  CMS	
  via	
  SquareSpace
HONORS	
  AND	
  AWARDS	
  
	
  
Women’s	
  and	
  Gender	
  History	
  Symposium	
  2012,	
  Presenter	
  (University	
  of	
  Illinois	
  at	
  
Champaign-­‐Urbana).	
  “Victoria	
  Woodhull	
  and	
  Citizenship:	
  Employing	
  antislavery	
  republican	
  
rhetoric	
  to	
  promote	
  women’s	
  emancipation”	
  (2012).	
  Chair:	
  Lisa	
  Corrigan,	
  Ph.D.	
  
	
  
IAVM	
  Foundation’s	
  30|Under|30	
  Program	
  2016,	
  Nominee	
  
	
  
REFERENCES	
  
	
  
v Jill	
  Suel	
  
Marketing	
  Director,	
  Walton	
  Arts	
  Center	
  
479.571.2788	
  |	
  jsuel@waltonartscenter.org	
  
Jill	
  is	
  my	
  current	
  supervisor	
  at	
  Walton	
  Arts	
  Center.	
  
	
  
v Lisa	
  Corrigan,	
  Ph.D.	
  
Professor	
  of	
  Communication,	
  University	
  of	
  Arkansas	
  
Director	
  of	
  Gender	
  Studies	
  Program,	
  University	
  of	
  Arkansas	
  
479.575.3046	
  |	
  lcorriga@waltonartscenter.org	
  
Lisa	
  was	
  my	
  advisor	
  and	
  mentor	
  throughout	
  undergraduate	
  and	
  graduate	
  school.	
  
	
  
v Heather	
  Holland	
  
Graphic	
  Designer,	
  Walton	
  Arts	
  Center	
  
479.571.2738	
  |	
  hholland@waltonartscenter.org	
  
I	
  work	
  closely	
  with	
  Heather	
  daily	
  on	
  creative	
  projects	
  and	
  brand	
  management.	
  
	
  
v Kasey	
  L.	
  Walker,	
  Ph.D.	
  
Clinical	
  Assistant	
  Professor	
  of	
  Communication,	
  University	
  of	
  Arkansas	
  
Director	
  of	
  Public	
  Speaking,	
  University	
  of	
  Arkansas	
  
479.575.6734	
  |	
  hholland@waltonartscenter.org	
  
Kasey	
  served	
  as	
  the	
  Director	
  of	
  Public	
  Speaking	
  and	
  T.A.	
  supervisor	
  during	
  my	
  time	
  as	
  a	
  
graduate	
  teaching	
  assistant	
  and	
  an	
  adjunct	
  instructor	
  at	
  the	
  UofA.	
  
	
  
	
  
	
  
	
  
	
  

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Resume

  • 1. HILLARY  SCOTT   2701  N.  Westminster  Dr.  Fayetteville,  Ark.  72704  |  817.307.2857  |  hillizscott@gmail.com                                 Dedicated  marketing  professional  committed  to  the  development  of  our  community  with   significant  experience  in  strategic  marketing,  brand  management  and  project  management.       PROFESSIONAL  EXPERIENCE     Senior  Marketing  Coordinator   Walton  Arts  Center  &  Walmart  AMP,  Fayetteville,  Ark.  (March  2014  –  Present)   Instrumental  in  all  aspects  of  show  marketing,  including  strategic  planning  and  execution.   Oversee  marketing  campaigns  from  conception  and  copywriting  to  creation  and  delivery.     Project  management  for  all  marketing  initiatives  –  establish  and  meet  production  and   promotion  timelines,  coordinate  and  negotiate  with  vendors.  Work  with  graphics   department  on  brand  management,  promotions  and  creative  development.    Ensure  that   messages  and  designs  are  supportive  of  and  consistent  with  Walton  Arts  Center  brand.   Oversee  marketing  budgets  and  reconcile  show  settlements.  Experience  in  event  planning.   Support  for  social  media  initiatives.       Graduate  Teaching  Assistant  &  Adjunct  Instructor,  Public  Speaking  (COMM  1313)   University  of  Arkansas,  Fayetteville,  Ark.  (Aug.  2012  –  May  2014,  Aug.  2015  –  Dec.  2015)   Served  as  an  instructor  of  the  UofA’s  introduction  to  communication  studies  and  public   speaking  course.  Course  integrates  method  of  speech  composition  and  delivery,  as  well  as   introductory  approaches  to  the  field  of  communication.  Duties  include  lecture  planning  and   implementation,  creation  of  interactive  student  activities,  evaluation  of  student  progress,   tutoring  and  participation  in  weekly  Instructor  Professional  Development  colloquium.       Special  Events  Intern   Leukemia  and  Lymphoma  Society,  Fort  Worth,  Texas  (May  2013  –  Aug.  2013)   Worked  with  local  campaign  manager  to  elicit  support  for  Fort  Worth’s  annual  “Light  the   Night”  walk.  Managed,  organized  and  analyzed  data  on  participants  and  donors.       Account  Executive   Campus  Special,  Fayetteville,  Ark.  (May  2011  –  Aug.  2011)   Experienced  all  aspects  of  consultative  selling,  from  existing  account  management,  lead   generation  and  cold  calling  to  needs  analysis,  closing  and  post-­‐sales  service.       EDUCATION   University  of  Arkansas,  Fayetteville  |  M.A.,  Communication,  May  2014   University  of  Arkansas,  Fayetteville  |  B.A.,  Communication,  May  2012     SKILLS  AND  QUALIFICATIONS   Project  Management  Ÿ  Communication  Ÿ  Organization  Ÿ  Copywriting  &  Editing  Ÿ  Public   Speaking  Ÿ  Time  Management  Ÿ  ROI  Tracking  Ÿ  Demographic  Analysis  Ÿ  Media  Planning  Ÿ   Budget  Tracking  Ÿ  Cross-­‐Departmental  Event  Planning  Experience  Ÿ  Social  Media  Management   Ÿ  Brand  Management  Ÿ  Academic  Research  Ÿ  AP  Style  Ÿ  Microsoft  Office  Ÿ  Tessitura  Ÿ   Photography  Experience  Ÿ  Experience  with  Adobe  Creative  Suite  Ÿ  Some  CMS  via  SquareSpace
  • 2. HONORS  AND  AWARDS     Women’s  and  Gender  History  Symposium  2012,  Presenter  (University  of  Illinois  at   Champaign-­‐Urbana).  “Victoria  Woodhull  and  Citizenship:  Employing  antislavery  republican   rhetoric  to  promote  women’s  emancipation”  (2012).  Chair:  Lisa  Corrigan,  Ph.D.     IAVM  Foundation’s  30|Under|30  Program  2016,  Nominee     REFERENCES     v Jill  Suel   Marketing  Director,  Walton  Arts  Center   479.571.2788  |  jsuel@waltonartscenter.org   Jill  is  my  current  supervisor  at  Walton  Arts  Center.     v Lisa  Corrigan,  Ph.D.   Professor  of  Communication,  University  of  Arkansas   Director  of  Gender  Studies  Program,  University  of  Arkansas   479.575.3046  |  lcorriga@waltonartscenter.org   Lisa  was  my  advisor  and  mentor  throughout  undergraduate  and  graduate  school.     v Heather  Holland   Graphic  Designer,  Walton  Arts  Center   479.571.2738  |  hholland@waltonartscenter.org   I  work  closely  with  Heather  daily  on  creative  projects  and  brand  management.     v Kasey  L.  Walker,  Ph.D.   Clinical  Assistant  Professor  of  Communication,  University  of  Arkansas   Director  of  Public  Speaking,  University  of  Arkansas   479.575.6734  |  hholland@waltonartscenter.org   Kasey  served  as  the  Director  of  Public  Speaking  and  T.A.  supervisor  during  my  time  as  a   graduate  teaching  assistant  and  an  adjunct  instructor  at  the  UofA.