The document summarizes the results of a survey about music magazine preferences among 16-18 year olds. The survey found that this age group is interested in buying music magazines, favors magazines focused on hip-hop genre that cost $1.50-2.50, and contain pictures, celebrity interviews and music charts. They prefer magazines with a dark color scheme to attract this target audience.
Y12 Media coursework, Music Magazine,
Data Analysis obtained in research through the use of a custom made questionnaire to attempt to find a potential market for a music magazine that would form the basis for how I would approach my Coursework.
Y12 Media coursework, Music Magazine,
Data Analysis obtained in research through the use of a custom made questionnaire to attempt to find a potential market for a music magazine that would form the basis for how I would approach my Coursework.
This presentation consists of the survey and questionnaire I have conducted, followed by the results. The survey is based on user interests about music magazines which allows me to find out more about the views, the twenty people I had asked, were on music magazine, their prefence on genre and other conventions.
2. How old are you?
I asked a range of different aged people to
16-18 complete my questionnaire so I could find
19-25 out about different audiences however, I
26+
focused mainly on 16-18 year olds as they
are my target audience.
What gender are you?
I focused on an even amount of males and Male
females as my target audience doesn’t Female
specify a gender.
3. Do you purchase music
magazines?
Yes
No The majority of the people that answered ‘yes’
were in the 16-18 age group, this reassures
me that my target audience are interested in
buying music magazines and could buy mine if
it’s completed to a high standard.
If yes please state
20
which ones: 18
16
The magazine ‘Vibe’ (rap & hip-hop genre) 14
was the one most people stated they 12
10
purchased, this tells me that my magazine is 8
a popular genre and will receive a lot of 6
attention. On the other hand i now know that 4
2
i need to make my magazine unique as it 0
has a lot of competition. Kerrang Vibe XXL MME Blender
Magazine
4. How much are you willing to pay
50p-£1
for a music magazine?
£1.50-£2.50
£3+ Most people were willing to pay £1.50 to
£2.50, this is the average price for a
magazine. This information is valuable as I
know not to over price my magazine.
What genre of music do
you listen to? 30
Hip-hop was the most popular 25
choice which proves I have chosen 20
the correct genre for my target
15
audience.
10
5
0
HipHop R&B Classical Jazz Pop Other
5. What attracts you to your
favourite magazine? Pictures
Stories and news
More than ½ of the people chose
‘pictures, stories & news’ This supports Free girfts and
vouchers
my initial ideas which suggest that I use Quizes, Surveys and
competitions
lots of pictures.
If you were to purchase a music
magazine, what would you expect to
see inside?
celebrity interviews The results were very close, this
music charts tells me that I need to include
info on new albums and aspects of every answer in my
videos
magazine.
6. Wh a t c o l o u r s
wo u l d a t t r a c t
Bright y oT u e t mo i b u o l oau r
h a n c y
Dark
Pastel m as g h ez ai n n heor?i cgehst w e
c
d a r
ak m e c b i
d .
r e
Metalic
T h e s e t wo c o n t r a s t
w h i c h ma k e s i t
d i f f i c u l t f o r me t o
c h o o s e o n e
Wh a t h o we v e r , I
r e s e a r c h e d d e e p e r
wr i t t e n i n t o t h e q u e s t i o n
c o n t e n t a 18 d f o u n d t h a t m o s t
n
16
T hoe u e r e s u l t s g i v e 16-18 y e a r o l d s v o t e d
w s l d 14
me a n i d e a o f w h a t f 12 r d a r k , t h i s
o
10
i n et e e rt o s nt c l u d e
I n d e i a l l o w e d me t o
8
y no m y t ahg e z i n e i n
i u m a c h o o s e a d a r k
6
4
o r d e r t o a p p e a l t o c o l o u r s c h e me a s
2
mhoe st ta r? g e t
t t h e y a r e my t a r g e t
0
a u d i e n c e .
real life stories Celebrity gossip Celebrity comments &
a u d i e n c e . Th e interviews stories sent in my
readers
n u mb e r o n e c h o i c e
7. How many music orientated magazines do you buy a
month?
1
2
3
4+
Most people opted for 2 magazines a month. In fact, the people that
went with this choice were the ones that claimed they enjoyed Hip-hop
music. This information tells me that my target audience are purchasing
magazines regularly which means it’s likely that my magazine will be
bought.