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By Ugne Maria Cijunskyte.
Ho w o l d a r e
                                         Iya o k e? a r a n g e o
                                             s u d                   f
                                 16-18
                                         d i f f e r e n t a g e d
                                 19-25   p e o p l e t o c o mp l e t e
                                 26+
                                         my q u e s t i o n n a i r e s o
                                         I c o u l d f i n d o u t
                                         a b o u t d i f f e r e n t
                                         a u d i e n c e s h o we v e r , I
                                         f o c u s e d m a i n l y o n 16-18
                                         y e a r o l d s a s t h e y a r e
                                         my t a r g e t a u d i e n c e .
       Wh a t
       g e n d e r
I    f
       a r e y o u ?
      o c u s e d o n a n             e v e n                        Male
a   mo u    n   t    o f    ma l e s a n d                           Female

f   e ma    l   e   s a    s my t a r g e t
a   u d i   e   n   c e    d o e s n ’t
s   p e c   i   f   y a     g e n d e r .
Do y o u
                                        p u r c h a s e
                                       em u s o r c t y o f t h e
                                          ma j i i
                              Yes
                             Th
                              No
                             p e       om a e tah z t n nes s e r e
                                         p l g    a i a     w ?           d
                             ‘y e s ’ w e r e i n t h e 16-18
                             a g e g r o u p , t h i s
                             r e a s s u r e s me t h a t my
                             t a r g e t a u d i e n c e a r e
                             i n t e r e s t e d i n b u y i n g
                             mu s i c ma g a z i n e s a n d
   I f y e s                 c o u l d b u y m i n e i f i t ’s
   p l e a s e               c o m p l e t 20 e d t o a h i g h
                             s t a n d a r 16 d .
                                           18

T s et m a tg a z i n e ‘V i b e ’
   h    a e                                14
(r w h i& c i hp -h o p g e n r e )
    a p    h                               12

w a s t h e o n e mo s t                   10

        l s :
p o onp e e s t a t e d t h e y
                                            8
   e                                        6
p u r c h a s e d , t h i s t e l l s       4
                                            2
me t h a t my ma g a z i n e
                                            0
i s a p o p u l a r g e n r e                   Kerrang Vibe    XXL   MME Blender

a n d wi l l r e c e i v e a                                 Magazine
H o w mu c h a r e
                                        y o u wi l l i n g t o
                        50p-£1
                        £1.50-£2.50     p a y f o r a mu s i c
                                       Most people were willing to pay £1.50 to
                        £3+
                                       £2.50, g h i zs i i n e h e
                                        ma t a             s t ?
                                       a v   e r a g e       p r i c e f o r a
                                       ma    g a z i n      e . Th i s
                                       i n   f o r ma       t i o n i s
                                       v a   l u a b l      e a s I k n o w n o t
                                       t o    o v e r       p r i c e my
Wh a t g e n r e                      omfa   g a z i n      e .
mu s i c d o y o u
                                              30
l i s t e n t o ?
          -h o p w a s t h e
                                              25
Hi    p
mo    s   t p o p u l a r                     20

c h   o   i c e wh i c h                      15

p r   o   v e s I h a v e                     10
c h   o   s e n t h e
                                               5
c o   r   r e c t g e n r e
f o   r    my t a r g e t                      0

          i e n c e .
                                                   HipHop   R&B   Classical   Jazz   Pop   Other
a u   d
Wh a t a t t r a c t s
y o u t o y o u r                                                        Pictures


fMore than ½uo rf it h ee
   a v o             t                                                   Stories and news


me o g la ez ci h n s e?
 p a p             o e                                                   Free girfts and

‘p i c t u r e s , s t o r i e s &
                                                                         vouchers
                                                                         Quizes, Surveys and
n e ws ’ T h i s s u p p o r t s                                         competitions


my i n i t i a l i d e a s
wh i c h s u g g e s t t h a t
I u s e l o t s o f
p i c t u r e s .
                        I f            y o u we r e t o
                        p u           r c h a s e a mu s i c
                        ma            g a z i n e , wh a t
                        wo            u l d T h eo r ue s e x t ps ewc r e
                       celebrity interviews
                                              y            u l        e
                                                                         t
                        t o
                       music charts    s e e e ir yn c l i o d ee, ? h i s
                                            v         s      s     t
                       info on new albums and
                                                t   e   l   l s me t h a t I
                       videos
                                                n   e   e   d t o i n c l u d e
                                                a   s   p   e c t s o f e v e r y
                                                a   n   s   w e r i n my
Wh a t c o l o u r s
                                               wo u l d a t t r a c t
                                     Bright    y oT u e t mo i b u o l oau r
                                                    h      a n c y
                                     Dark
                                     Pastel    m as g h ez ai n n heor?i cgehst w e
                                                    c
                                                  d a r
                                                       ak m e c b i
                                                                d               .
                                                                                                r e
                                     Metalic
                                T h e s e t wo c o n t r a s t
                                w h i c h ma k e s i t
                                d i f f i c u l t f o r me t o
                                c h o o s e o n e
Wh a t                          h o we v e r , I
                                r e s e a r c h e d d e e p e r
wr i t t e n                    i n t o t h e q u e s t i o n
c o n t e n t                   a 18 d f o u n d t h a t m o s t
                                   n
                                  16

T hoe u e r e s u l t s g i v e 16-18 y e a r o l d s v o t e d
w s l d                           14


me a n i d e a o f w h a t      f 12 r d a r k , t h i s
                                   o
                                  10
i n et e e rt o s nt c l u d e
I n      d     e i              a l l o w e d me t o
                                   8

y no m y t ahg e z i n e i n
i     u m        a              c h o o s e a d a r k
                                   6
                                   4
o r d e r t o a p p e a l t o   c o l o u r s c h e me a s
                                   2
mhoe st ta r? g e t
t                               t h e y a r e my t a r g e t
                                   0

                                a u d i e n c e .
                                     real life stories Celebrity gossip  Celebrity    comments &
a u d i e n c e . Th e                                                  interviews stories sent in my
                                                                                         readers
n u mb e r o n e c h o i c e
H o w ma n y mu s i c o r i e n t a t e d
ma g a z i n e s d o y o u b u y a
mo n t h ?


                                                  1
                                                  2
                                                  3
                                                  4+




  Mo    s   t p e o p l e o p t e d f o r 2 ma g a z i n e s a
  mo    n   t h . I n f a c t , t h e p e o p l e t h a t
  we    n   t wi t h t h i s c h o i c e we r e t h e
  o n   e   s t h a t c l a i me d t h e y e n j o y e d
  Hi    p   -h o p m u s i c . T h i s i n f o r m a t i o n
  t e   l   l s me t h a t my t a r g e t a u d i e n c e
  a r   e    p u r c h a s i n g ma g a z i n e s
  r e   g   u l a r l y w h i c h m e a n s i t ’s l i k e l y

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Questionnaire results

  • 1. By Ugne Maria Cijunskyte.
  • 2. Ho w o l d a r e Iya o k e? a r a n g e o s u d f 16-18 d i f f e r e n t a g e d 19-25 p e o p l e t o c o mp l e t e 26+ my q u e s t i o n n a i r e s o I c o u l d f i n d o u t a b o u t d i f f e r e n t a u d i e n c e s h o we v e r , I f o c u s e d m a i n l y o n 16-18 y e a r o l d s a s t h e y a r e my t a r g e t a u d i e n c e . Wh a t g e n d e r I f a r e y o u ? o c u s e d o n a n e v e n Male a mo u n t o f ma l e s a n d Female f e ma l e s a s my t a r g e t a u d i e n c e d o e s n ’t s p e c i f y a g e n d e r .
  • 3. Do y o u p u r c h a s e em u s o r c t y o f t h e ma j i i Yes Th No p e om a e tah z t n nes s e r e p l g a i a w ? d ‘y e s ’ w e r e i n t h e 16-18 a g e g r o u p , t h i s r e a s s u r e s me t h a t my t a r g e t a u d i e n c e a r e i n t e r e s t e d i n b u y i n g mu s i c ma g a z i n e s a n d I f y e s c o u l d b u y m i n e i f i t ’s p l e a s e c o m p l e t 20 e d t o a h i g h s t a n d a r 16 d . 18 T s et m a tg a z i n e ‘V i b e ’ h a e 14 (r w h i& c i hp -h o p g e n r e ) a p h 12 w a s t h e o n e mo s t 10 l s : p o onp e e s t a t e d t h e y 8 e 6 p u r c h a s e d , t h i s t e l l s 4 2 me t h a t my ma g a z i n e 0 i s a p o p u l a r g e n r e Kerrang Vibe XXL MME Blender a n d wi l l r e c e i v e a Magazine
  • 4. H o w mu c h a r e y o u wi l l i n g t o 50p-£1 £1.50-£2.50 p a y f o r a mu s i c Most people were willing to pay £1.50 to £3+ £2.50, g h i zs i i n e h e ma t a s t ? a v e r a g e p r i c e f o r a ma g a z i n e . Th i s i n f o r ma t i o n i s v a l u a b l e a s I k n o w n o t t o o v e r p r i c e my Wh a t g e n r e omfa g a z i n e . mu s i c d o y o u 30 l i s t e n t o ? -h o p w a s t h e 25 Hi p mo s t p o p u l a r 20 c h o i c e wh i c h 15 p r o v e s I h a v e 10 c h o s e n t h e 5 c o r r e c t g e n r e f o r my t a r g e t 0 i e n c e . HipHop R&B Classical Jazz Pop Other a u d
  • 5. Wh a t a t t r a c t s y o u t o y o u r Pictures fMore than ½uo rf it h ee a v o t Stories and news me o g la ez ci h n s e? p a p o e Free girfts and ‘p i c t u r e s , s t o r i e s & vouchers Quizes, Surveys and n e ws ’ T h i s s u p p o r t s competitions my i n i t i a l i d e a s wh i c h s u g g e s t t h a t I u s e l o t s o f p i c t u r e s . I f y o u we r e t o p u r c h a s e a mu s i c ma g a z i n e , wh a t wo u l d T h eo r ue s e x t ps ewc r e celebrity interviews y u l e t t o music charts s e e e ir yn c l i o d ee, ? h i s v s s t info on new albums and t e l l s me t h a t I videos n e e d t o i n c l u d e a s p e c t s o f e v e r y a n s w e r i n my
  • 6. Wh a t c o l o u r s wo u l d a t t r a c t Bright y oT u e t mo i b u o l oau r h a n c y Dark Pastel m as g h ez ai n n heor?i cgehst w e c d a r ak m e c b i d . r e Metalic T h e s e t wo c o n t r a s t w h i c h ma k e s i t d i f f i c u l t f o r me t o c h o o s e o n e Wh a t h o we v e r , I r e s e a r c h e d d e e p e r wr i t t e n i n t o t h e q u e s t i o n c o n t e n t a 18 d f o u n d t h a t m o s t n 16 T hoe u e r e s u l t s g i v e 16-18 y e a r o l d s v o t e d w s l d 14 me a n i d e a o f w h a t f 12 r d a r k , t h i s o 10 i n et e e rt o s nt c l u d e I n d e i a l l o w e d me t o 8 y no m y t ahg e z i n e i n i u m a c h o o s e a d a r k 6 4 o r d e r t o a p p e a l t o c o l o u r s c h e me a s 2 mhoe st ta r? g e t t t h e y a r e my t a r g e t 0 a u d i e n c e . real life stories Celebrity gossip Celebrity comments & a u d i e n c e . Th e interviews stories sent in my readers n u mb e r o n e c h o i c e
  • 7. H o w ma n y mu s i c o r i e n t a t e d ma g a z i n e s d o y o u b u y a mo n t h ? 1 2 3 4+ Mo s t p e o p l e o p t e d f o r 2 ma g a z i n e s a mo n t h . I n f a c t , t h e p e o p l e t h a t we n t wi t h t h i s c h o i c e we r e t h e o n e s t h a t c l a i me d t h e y e n j o y e d Hi p -h o p m u s i c . T h i s i n f o r m a t i o n t e l l s me t h a t my t a r g e t a u d i e n c e a r e p u r c h a s i n g ma g a z i n e s r e g u l a r l y w h i c h m e a n s i t ’s l i k e l y