SlideShare a Scribd company logo
New Activation
(responsive design)
Considerations

1.   % of traffic coming from a mobile device has multiplied by x11 in the last 12
     months and will soon be more relevant than traffic from a PC (full site). When
     commenting on these pages think about mobile first.

2.   From now on all new giffgaff pages will be developed in a Responsive Design
     framework, starting from mobile and adapting to full site. This is the preferred
     route from a UX, Conversion and SEO POV.

3.   At this stage we are not after comments on design, only on flows, layout and
     copy. The set of pages you are going to see are in sketch mode. Although they
     resemble to current, style guides have not been applied.

4.   We have taken into account many comments (& complaints) from the
     community, especially about the confusion between voucher redemption,
     buying credit & buying a goodybag. Let us know if it is clearer now?
The wireframe map with empty post-its
STEP 0: 6 digit code
STEP 1: Register or login
STEP 2: Personal details   Free SIM product
                             (no £5 reward)
STEP 3: Product selection
STEP 3: Product selection        Free SIM product
- goodybag plans pre-selection     (no £5 reward)
- No goodybag selected
STEP 3: Product selection
                                   Free SIM product
- blackberry plans pre-selection
                                     (no £5 reward)
- No goodybag selected
STEP 3: Product selection
                                Free SIM product
- gigabag plans pre-selection
                                  (no £5 reward)
- No gigabag selected
STEP 3: Product selection
                                 Free SIM product
- Airtime credit pre-selection
                                   (no £5 reward)
- No credit selected
STEP 3: Product Selection
- Voucher redemption pre-selection
STEP 3: Product selection        Optional
- goodybag or gigabag selected   scenario
STEP 4: Payment details
- goodybag and credit selected
STEP 4: Payment details   Potential UX hurdle on mobile
                          http://www.bmob.co.uk/2011/02/20/verif
- Card Verification       ied-by-visa-is-preventing-mobile-
                          commerce-claims-mobgets/
STEP 5: Payment confirmation
STEP 5: Payment confirmation from voucher

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Responsive activation jul 2012

  • 2. Considerations 1. % of traffic coming from a mobile device has multiplied by x11 in the last 12 months and will soon be more relevant than traffic from a PC (full site). When commenting on these pages think about mobile first. 2. From now on all new giffgaff pages will be developed in a Responsive Design framework, starting from mobile and adapting to full site. This is the preferred route from a UX, Conversion and SEO POV. 3. At this stage we are not after comments on design, only on flows, layout and copy. The set of pages you are going to see are in sketch mode. Although they resemble to current, style guides have not been applied. 4. We have taken into account many comments (& complaints) from the community, especially about the confusion between voucher redemption, buying credit & buying a goodybag. Let us know if it is clearer now?
  • 3. The wireframe map with empty post-its
  • 4. STEP 0: 6 digit code
  • 5. STEP 1: Register or login
  • 6. STEP 2: Personal details Free SIM product (no £5 reward)
  • 7. STEP 3: Product selection
  • 8. STEP 3: Product selection Free SIM product - goodybag plans pre-selection (no £5 reward) - No goodybag selected
  • 9. STEP 3: Product selection Free SIM product - blackberry plans pre-selection (no £5 reward) - No goodybag selected
  • 10. STEP 3: Product selection Free SIM product - gigabag plans pre-selection (no £5 reward) - No gigabag selected
  • 11. STEP 3: Product selection Free SIM product - Airtime credit pre-selection (no £5 reward) - No credit selected
  • 12. STEP 3: Product Selection - Voucher redemption pre-selection
  • 13. STEP 3: Product selection Optional - goodybag or gigabag selected scenario
  • 14. STEP 4: Payment details - goodybag and credit selected
  • 15. STEP 4: Payment details Potential UX hurdle on mobile http://www.bmob.co.uk/2011/02/20/verif - Card Verification ied-by-visa-is-preventing-mobile- commerce-claims-mobgets/
  • 16. STEP 5: Payment confirmation
  • 17. STEP 5: Payment confirmation from voucher