This document discusses the importance of respecting intellectual property when creating a website. It identifies the four types of intellectual property - patents, copyrights, trademarks, and trade secrets. In particular, trademarks and copyrights are most likely to cause issues if not properly respected. The document provides tips for developing a website such as clearly defining costs and features, retaining rights to content, using original or freely distributed content, and having appropriate terms of service and privacy policies. It also cautions against improper promotion or domain name usage that could infringe on a competitor's trademarks or violate other laws.