This document provides resources for CUPE communicators, including how to build a website hosted by CUPE at no cost using WordPress templates, create newsletters using CUPE templates, fill website and newsletter pages by subscribing to CUPE news and publications, and send better emails using MailChimp software. It also lists online tools, workshops to develop communication skills, benefits of joining the Canadian Association of Labour Media, and interview opportunities at the CUPE convention.

1. Resources for CUPE
communicators
CUPE Communicators’ breakfast
Vancouver, BC
Tuesday, November 3, 2015

2. Build your website
CUPE hosts websites at no cost for locals.
• WordPress software
• Pre-built basic site with CUPE logos and images
• Pages and features already set up for you
Just choose a sample site. Once it’s created, you can organize
and add to it. Support is an email away at comm@cupe.ca.
To get started, visit cupe.ca/webhosting.

3. Build your website

4. Build your website

5. Create a newsletter
CUPE has templates to create or revitalize your local’s
newsletter.
Three easy steps:
• Download a template
• Watch the video. Learn how to use and customize the
templates
• Find content for your newsletter at
cupe.ca/publications
Get started today at cupe.ca/newsletter-templates.

6. Fill your pages
Subscribe to our daily news bulletin and publications
covering a range of topics from health and safety to the
economy.
• Copy and paste content into your newsletter or
webpage.
• Set up an RSS feed that delivers the latest articles
from cupe.ca to your local’s website.
Sign up at cupe.ca/subscribe.

7. Send better email
MailChimp is easy-to-use software with options for
designing, sending and saving emails.
Special features
• Predesigned templates
• Drag and drop photos and content blocks
• Testing and preview for mobile devices
• Works well on mobile devices
Learn more at mailchimp.com or drop us a line at
comm@cupe.ca.

8. Online tools for communicators
Google Keep - google.com/keep
Capture what’s on your mind. Add notes, lists, photos, and audio to Keep
Canva - canva.com
Easy-to-use graphic design tool
Pocket – getpocket.com
A "save-for-later service" that works from your computer or other devices
Hootsuite at hootsuite.com
Manage all your social networks from one platform

9. Develop your skills
CUPE workshops with a communications focus:
• Communicating CUPE
• Communications: Social Media
• Collective Bargaining: Strike Preparation
• Building strong local unions
• Mobilizing for bargaining
• Recording secretaries
• Strategic planning for bargaining
• Picket captain training
• Bargaining solidarity

10. Develop your skills
• Workshop content varies.
• Contact your regional communications
representative or education representative,
or visit cupe.ca/union-education.

11. Join CALM
Benefits of membership
• Labour news, visuals and infographics
• Online access to a range of services and
information for labour communicators
• Conferences and workshops
• Media training
• Media strategy consulting
• Annual CALM Awards

12. Join CALM

13. Join CALM
Find out more at calm.ca or contact us at comm@cupe.ca.

14. Interview opportunities
Hone your skills and get great stories. Interview the
international guests at convention:
• George Archontopoulos, Thessaloniki water workers
• Berenice Celeyta, NOMADESC
• Wendy Nichols, UNISON
• Rosa Pavanelli, PSI
• Lee Saunders, AFSCME
• Benjamin (Benjie) Valbuena, ACT

15. CUPE resources
Find everything you need to get started at:
cupe.ca/communicators