The Body Shop is a skincare and beauty business with over 2500 shops in 65 countries. It was founded in 1976 by Dame Anita Roddick and has a strong brand image focused on ethical values like fair trade and avoiding animal testing. The company has material resources like innovative product lines and financial support from L'Oreal, as well as immaterial resources like its reputation and company culture. Its core competencies center around developing natural, high-quality products consistent with its ethical mission.

1. 13-DEC-13
PAULINE DUMANGE & JEFFREY SMITH
RESOURCES
BASEDVIEW:
THE BODY
SHOP
Types of Resources
Knowledge
Core Competancies
Resources & Capabilities

2.  Skincare and beauty business
 Over 2500 shops in 65 countries
 1200 different products
 300 million consumers
 Founded by Dame Anita Roddick in 1976
13-DEC-13
PAULINE DUMANGE & JEFFREY SMITH
INTRODUCTION

3.  Material Resources
 Innovative, quality products
 25 community trade suppliers
 L’Oreal financial support
13-DEC-13
PAULINE DUMANGE & JEFFREY SMITH
MATERIAL RESOURCES

4. 13-DEC-13PAULINE DUMANGE & JEFFREY SMITH
QUALITY PRODUCTS

5.  Immaterial Resources
 Very strong brand image
 Amazing Reputation
 Ethical Culture
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PAULINE DUMANGE & JEFFREY SMITH
IMMATERIAL RESOURCES

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VALUES

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STRATEGIC RESOURCES:VRIN

8. • Varied mix
of Suppliers
• Experience
• Experience
• Dame Anita
Roddick
• No animal
testing
• Fair trade
• Natural
products
• Brand
Valuable Rare
Inimitable
Non-
substitutable
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PAULINE DUMANGE & JEFFREY SMITH
THE BODY SHOPVRIN

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PAULINE DUMANGE & JEFFREY SMITH
SWOT

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PAULINE DUMANGE & JEFFREY SMITH
Focus on
SWOT

11. STRENGTHS WEAKNESSES
• Against animal testing • Competition such as Lush,
Tesco
• Lots of experience • Higher prices
• Natural & innovative products • Loss of trust from stakeholders
over L’Oreal
• Charity- Foundation • Ethical issues
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SWOT

12. Information,
Facts
Databases,
Procedures
Skills
Organisational
Capability
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PAULINE DUMANGE & JEFFREY SMITH
Individual Organization
Explicit
Tacit
Level of knowledge
Type of knowledge
KNOWLEDGE

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PAULINE DUMANGE & JEFFREY SMITH
CORE COMPETANCIES

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FRUITS: PRODUCTS
• Coconut body butter
• Mango shower gel
BRANCHES: BUSINESS AREAS
• Skincare & beauty products
• Shower products & fragrances
ROOTS: CORE COMPETANCIES
• Ethical, quality products
• No animal testing
CORE COMPETANCIES TO
PRODUCTS

15. • The Body Shop are committed to being ethical through their advertising
such as with Leona Lewis.
• http://www.youtube.com/watch?v=B19LAun303E
13-DEC-13PAULINE DUMANGE & JEFFREY SMITH
ADVERTISING

16.  Resources- such as Community Fairtrade.
 Capabilities- possible expansion into new markets such as Laos (L’Oreal
operate here) and further expansion into existing markets.
13-DEC-13PAULINE DUMANGE & JEFFREY SMITH
SUMMARY OF RESOURCES &
CAPABILITIES

17.  Thank you for listening
 Any Questions?
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Q & A