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The Body Shop is a skincare and beauty business with over 2500 shops in 65 countries. It was founded in 1976 by Dame Anita Roddick and has a strong brand image focused on ethical values like fair trade and avoiding animal testing. The company has material resources like innovative product lines and financial support from L'Oreal, as well as immaterial resources like its reputation and company culture. Its core competencies center around developing natural, high-quality products consistent with its ethical mission.
Resource Based View
- 1. 13-DEC-13 PAULINE DUMANGE &JEFFREY SMITH RESOURCES BASEDVIEW: THE BODY SHOP Types of Resources Knowledge Core Competancies Resources & Capabilities
- 2. Skincare andbeauty business Over 2500 shops in 65 countries 1200 different products 300 million consumers Founded by Dame Anita Roddick in 1976 13-DEC-13 PAULINE DUMANGE & JEFFREY SMITH INTRODUCTION
- 3. Material Resources Innovative, quality products 25 community trade suppliers L’Oreal financial support 13-DEC-13 PAULINE DUMANGE & JEFFREY SMITH MATERIAL RESOURCES
- 4. 13-DEC-13PAULINE DUMANGE &JEFFREY SMITH QUALITY PRODUCTS
- 5. Immaterial Resources Very strong brand image Amazing Reputation Ethical Culture 13-DEC-13 PAULINE DUMANGE & JEFFREY SMITH IMMATERIAL RESOURCES
- 6. 13-DEC-13PAULINE DUMANGE &JEFFREY SMITH VALUES
- 7. 13-DEC-13 PAULINE DUMANGE &JEFFREY SMITH STRATEGIC RESOURCES:VRIN
- 8. • Varied mix ofSuppliers • Experience • Experience • Dame Anita Roddick • No animal testing • Fair trade • Natural products • Brand Valuable Rare Inimitable Non- substitutable 13-DEC-13 PAULINE DUMANGE & JEFFREY SMITH THE BODY SHOPVRIN
- 9. 13-DEC-13 PAULINE DUMANGE &JEFFREY SMITH SWOT
- 10. 13-DEC-13 PAULINE DUMANGE &JEFFREY SMITH Focus on SWOT
- 11. STRENGTHS WEAKNESSES • Againstanimal testing • Competition such as Lush, Tesco • Lots of experience • Higher prices • Natural & innovative products • Loss of trust from stakeholders over L’Oreal • Charity- Foundation • Ethical issues 13-DEC-13PAULINE DUMANGE & JEFFREY SMITH SWOT
- 12. Information, Facts Databases, Procedures Skills Organisational Capability 13-DEC-13 PAULINE DUMANGE &JEFFREY SMITH Individual Organization Explicit Tacit Level of knowledge Type of knowledge KNOWLEDGE
- 13. 13-DEC-13 PAULINE DUMANGE &JEFFREY SMITH CORE COMPETANCIES
- 14. 13-DEC-13PAULINE DUMANGE &JEFFREY SMITH FRUITS: PRODUCTS • Coconut body butter • Mango shower gel BRANCHES: BUSINESS AREAS • Skincare & beauty products • Shower products & fragrances ROOTS: CORE COMPETANCIES • Ethical, quality products • No animal testing CORE COMPETANCIES TO PRODUCTS
- 15. • The BodyShop are committed to being ethical through their advertising such as with Leona Lewis. • http://www.youtube.com/watch?v=B19LAun303E 13-DEC-13PAULINE DUMANGE & JEFFREY SMITH ADVERTISING
- 16. Resources- suchas Community Fairtrade. Capabilities- possible expansion into new markets such as Laos (L’Oreal operate here) and further expansion into existing markets. 13-DEC-13PAULINE DUMANGE & JEFFREY SMITH SUMMARY OF RESOURCES & CAPABILITIES
- 17. Thank youfor listening Any Questions? 13-DEC-13PAULINE DUMANGE & JEFFREY SMITH Q & A